Associate - CRM Content

📌 Core Information

🔹 Job Title: Associate - CRM Content

🔹 Company: Entain

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-18

🔹 Experience Level: Entry-level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Fulfilling promotional content campaigns using internal tools
• Collaborating with cross-functional teams to meet business requirements
• Ensuring smooth player experience onsite through internal QA
• Communicating effectively with team members and stakeholders
• Contributing ideas for process improvements and Sitecore enhancements

ASSUMPTION: This role requires a strong understanding of the company's internal tools and a proactive approach to problem-solving.

📋 Key Responsibilities

✅ Collaborate with Marketing Operations team and key business stakeholders to meet day-to-day business requirements

✅ Ensure all campaign builds are executed within defined SLAs while maintaining quality and minimizing errors

✅ Provide regular updates to the Team Lead on any issues or procedural improvements

✅ Support the Content team with Sitecore template builds and various optimization tasks

✅ Support the Operations team on operational escalations, regular promotional builds, and internal queries

✅ Follow up on related incidents and alert relevant teams when an incident needs to be raised

✅ Contribute ideas and suggestions for process improvements, efficiency gains, and Sitecore related enhancements

✅ Ensure Daily Task Sheets are up-to-date

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)

Experience: 0-2 years of experience in a similar role or relevant field

Required Skills:

• Proficient in HTML, CSS, Sitecore, and SNOW
• Familiar with tools used by the Operations team (e.g., PAT, Backoffice, EDS, CSM)
• Excellent communication and presentation skills (both verbal and written)
• Strong interpersonal skills and ability to collaborate with diverse teams
• Positive approach to work and willingness to absorb feedback for professional development

Preferred Skills:

• Experience with CRM systems
• Knowledge of the gaming industry

ASSUMPTION: Candidates with relevant experience in a fast-paced environment and a strong understanding of CRM systems will be at an advantage.

💰 Compensation & Benefits

Salary Range: INR 3,50,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level marketing roles in Hyderabad)

Benefits:

• Safe home pickup and home drop (Hyderabad Office Only)
• Group Mediclaim policy
• Group Critical Illness policy
• Communication & Relocation allowance
• Annual Health check

Working Hours: Full-time (40 hours per week) with flexible working hours and overtime as required

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (specifically, online gaming and sports betting)

Company Size: 10,001+ employees (Global), with a significant presence in Hyderabad, India

Founded: 2001 (as Entain India, previously known as GVC India)

Company Description:

• Entain India is the engineering and delivery powerhouse for Entain, one of the world's leading global sports and gaming groups.
• Established in Hyderabad in 2001, Entain India has grown from a small tech hub into a dynamic force, delivering cutting-edge software solutions and support services that power billions of transactions for millions of users worldwide.
• The company's focus on quality at scale drives it to create innovative technology that supports Entain's mission to lead the change in the global sports and gaming sector.

Company Specialties:

• Online Gaming
• Gambling
• Sports Betting
• Poker
• Bingo
• Casino
• Digital
• Technology
• Customer Service
• CRM
• Online
• Digital Games
• Business Intelligence
• .NET
• HTML5
• CSS
• and Retail

Company Website: EntainGroup.com

ASSUMPTION: Entain India offers a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: Entry-level to mid-level (depending on the candidate's skills and experience)

Reporting Structure: This role reports directly to the Team Lead within the Hyderabad Marketing Operations team.

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Progression within the Marketing Operations team or related departments
• Cross-functional projects and collaborations with other teams
• Professional development opportunities, such as training and workshops

ASSUMPTION: This role offers opportunities for career growth and development within the company's marketing and operations divisions.

🌍 Location & Work Environment

Office Type: Corporate office with a modern and collaborative work environment

Office Location(s): 18th Floor, Prestige Sky Tech, Sky Two, Survey No. 332, 333 Puppalaguda, Financial District, Telangana, Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, India, and is known for its historical sites, IT industry, and cultural diversity.
• The office is located in the Financial District, offering easy access to public transportation, shopping, and dining options.
• The city experiences a tropical wet and dry climate, with hot summers and mild winters.

Work Schedule: Monday to Friday, with flexible working hours and overtime as required

ASSUMPTION: The work environment at Entain India is collaborative, dynamic, and focused on driving innovation in the global sports and gaming sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., HTML, CSS, Sitecore)
• Behavioral and situational interview
• Final round with the hiring manager

Key Assessment Areas:

• Technical skills (HTML, CSS, Sitecore, etc.)
• Problem-solving abilities
• Communication and interpersonal skills
• Adaptability and willingness to learn
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant skills and experiences in your resume, focusing on CRM, marketing, and content creation roles.
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission.
• Prepare for the technical assessment by brushing up on your HTML, CSS, and Sitecore skills.

ATS Keywords: CRM, Content, Marketing Operations, HTML, CSS, Sitecore, SNOW, PAT, Backoffice, EDS, CSM, promotional content, campaign builds, internal QA, player experience, team collaboration, process improvements, Sitecore enhancements

ASSUMPTION: Entain India uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume can increase your chances of being shortlisted.

🛠️ Tools & Technologies

• HTML
• CSS
• Sitecore
• SNOW
• PAT
• Backoffice
• EDS
• CSM

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Do what's right
• One team, one dream
• Think big, act bold
• Play fair, have fun
• Make it happen

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving innovation and excellence
• Encouraging of open communication and feedback

Self-Assessment Questions:

• Do you align with Entain's core values, particularly "Do what's right" and "Think big, act bold"?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a proactive approach to problem-solving and a willingness to learn and adapt?

ASSUMPTION: Entain India values a diverse and inclusive work environment, and candidates who demonstrate a strong cultural fit and alignment with the company's values will be at an advantage.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Adapting to changes in processes and tools
• Dealing with the occasional high-pressure situations that arise in a dynamic, growing company

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Content Coordinator or Marketing Operations Associate in other companies, but with a focus on the CRM and gaming industry-specific context.
• Compared to other entry-level marketing roles, this position offers a unique opportunity to work in a dynamic, global organization with a strong focus on innovation and technology.
• Career progression in this role could lead to positions such as Marketing Operations Specialist, CRM Specialist, or similar roles within the marketing and operations divisions.

ASSUMPTION: This role offers a unique blend of marketing, operations, and technology-focused responsibilities, making it an attractive opportunity for candidates interested in the gaming industry and CRM systems.

📝 Sample Projects

• Creating and optimizing promotional content for various marketing campaigns
• Collaborating with cross-functional teams to execute key processes and manage projects
• Improving internal QA processes to enhance the player experience onsite
• Developing and implementing process improvements and Sitecore enhancements

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from creative content development to process improvement and project management.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role, and how it might evolve over time?
• How does this role fit into the broader marketing and operations strategy for the company, and how might it evolve in the future?
• What opportunities are there for professional development and growth within the company, particularly for someone in an entry-level role?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions demonstrate your interest in the role and the company, and will help you better understand the work environment and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences in CRM, marketing, and content creation roles.
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for Entain's mission.
• Prepare for the technical assessment by brushing up on your HTML, CSS, and Sitecore skills.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.