📌 Core Information
🔹 Job Title: Director of Lifecycle Marketing
🔹 Company: Radiant Plumbing and Air Conditioning
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers
- Building automated, multi-step journeys triggered by customer behavior, service history, geography, and seasonality
- Owning segmentation strategy and campaign logic across HVAC, plumbing, and electrical service lines
- Collaborating with the Creative Director to develop personalized content and dynamic campaign assets
- Partnering with BI to leverage Domo dashboards and data models that inform targeting and optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Developing and leading a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers
✅ Building automated, multi-step journeys triggered by customer behavior, service history, geography, and seasonality
✅ Owning segmentation strategy and campaign logic across HVAC, plumbing, and electrical service lines
✅ Collaborating with the Creative Director to develop personalized content and dynamic campaign assets
✅ Partnering with BI to leverage Domo dashboards and data models that inform targeting and optimization
✅ Defining success metrics and leading continuous testing and performance analysis
✅ All other duties as assigned
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: A Bachelor’s degree in marketing, communication, or a related field is preferred
Experience: 5-7 years of experience in lifecycle, CRM, or retention marketing
Required Skills:
- Proven ability to manage cross-channel automation (email, SMS, push)
- Hands-on experience with CRM and marketing automation tools (e.g., Hatch, DOMO, email platforms)
- Strong understanding of customer journey mapping, behavior-based triggers, and campaign testing
- Collaborative mindset with experience working alongside creative, data, and growth teams
Preferred Skills:
- Experience in home services, multi-location, or franchise-based businesses
ASSUMPTION: Candidates with a proven track record in lifecycle marketing and a strong analytical background are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director of Lifecycle Marketing with 5-10 years of experience in the United States)
Benefits:
- Medical, Dental and Vision Insurance
- Pet Insurance
- Employee Discounts
- 401k with 4% company match
- PTO, Wellness days, Paid Holidays, Paid Parental Leave
Working Hours: Full-time, flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically Plumbing, HVAC, and Electrical Services
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 1999, with over two decades of experience in the industry
Company Description:
- Radiant Plumbing and Air Conditioning is an Austin-grown company providing plumbing, HVAC, and electrical services to customers since 1999
- The company is committed to providing exceptional service and has been voted Austin's Best in Plumbing & HVAC, as well as a multi Best Place to Work winner
- Radiant Plumbing and Air Conditioning is a family-owned business that values its employees and provides great jobs for talented people
Company Specialties:
- Plumbing
- Air Conditioning
- Heating
- Drains
Company Website: http://www.CallRadiant.com
ASSUMPTION: Radiant Plumbing and Air Conditioning is a well-established company with a strong reputation in the Austin area, offering applicants the opportunity to work for a successful, locally-focused business.
📊 Role Analysis
Career Level: Director-level, indicating a high level of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the company's leadership team, with the potential to manage a team of marketing professionals in the future
Work Arrangement: Fully Remote, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential to build and lead a team of marketing professionals
- Opportunity to make a significant impact on the company's growth and success
- Chance to gain experience in a variety of marketing channels and strategies
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Not applicable, as this is a fully remote position
Office Location(s): 901 Reinli St, Austin, Texas, US; 12705 W Hwy 71, Bee Cave, Texas 78738, US
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong job market and a high quality of life
- The Austin area has a mild climate, with hot summers and mild winters
- The city is known for its live music scene, outdoor activities, and diverse cultural attractions
Work Schedule: Full-time, with flexible hours to accommodate a remote work arrangement
ASSUMPTION: Applicants should be comfortable working remotely and have a dedicated workspace with reliable internet access.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the leadership team
- Final interview with the company's founders
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
- Research Radiant Plumbing and Air Conditioning's company culture and values to demonstrate your fit
ATS Keywords: Lifecycle Marketing, CRM Strategy, AI-Powered Personalization, Customer Journey Mapping, Segmentation, Automation, Data Analysis, Collaboration, Communication, Problem Solving, Detail Oriented, Active Listening, Campaign Testing, Customer Retention, Engagement, Revenue Generation
ASSUMPTION: Applicants should expect a thorough interview process that focuses on their marketing expertise and cultural fit with the company.
🛠️ Tools & Technologies
- CRM and marketing automation tools (e.g., Hatch, DOMO, email platforms)
- Customer journey mapping and automation software
- Data analysis and visualization tools (e.g., Domo)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Applicants should have experience with CRM and marketing automation tools, as well as a willingness to learn new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Exceptional Service
- Integrity
- Teamwork
- Continuous Improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a proven track record of success in lifecycle marketing, with a strong analytical background?
ASSUMPTION: Applicants should be comfortable working in a collaborative, data-driven environment and have a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working remotely and maintaining productivity without direct supervision
- Adapting to a fast-paced, growing company with evolving priorities
- Balancing the need for data-driven decision-making with the need for creative, innovative marketing strategies
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and have strong time management and organizational skills.
📈 Similar Roles Comparison
- This role is unique in its focus on lifecycle marketing for a home services company, but similar roles may be found in other industries with a focus on customer retention and engagement
- Applicants should research similar roles in other industries to gain a better understanding of the skills and experience required for success
- This role offers the opportunity to make a significant impact on the company's growth and success, with the potential to build and lead a team of marketing professionals in the future
ASSUMPTION: Applicants should research similar roles in other industries to gain a better understanding of the skills and experience required for success in this role.
📝 Sample Projects
- Developing and implementing a comprehensive lifecycle marketing strategy for a new service line
- Creating automated, multi-step journeys triggered by customer behavior, service history, geography, and seasonality
- Conducting A/B tests to optimize campaign performance and maximize customer engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with lifecycle marketing campaigns and provide examples of successful projects they've led or contributed to.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for its marketing efforts, and how this role fits into that vision?
- How does the leadership team support the growth and development of its marketing professionals?
- Can you provide examples of how the company has adapted its marketing strategies in response to changes in the market or customer behavior?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Applicants should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your lifecycle marketing experience and relevant skills
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
- Research Radiant Plumbing and Air Conditioning's company culture and values to demonstrate your fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
