📌 Core Information
🔹 Job Title: Lifecycle Marketing Lead
🔹 Company: Scribe
🔹 Location: US Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Architecting and building engagement programs for Scribe’s 4 million users
- Designing end-to-end user journeys across email, in-app, and beyond
- Running continual experimentation to optimize user engagement
- Collaborating with Growth, Product, and Data teams to drive business impact
ASSUMPTION: This role requires a strong background in lifecycle or growth marketing for B2B SaaS, with a focus on PLG (Product-Led Growth). The ideal candidate will have experience in designing and executing user engagement strategies that drive ARR growth.
📋 Key Responsibilities
✅ Designing and implementing user journeys that map touchpoints for onboarding, activation, monetization, and expansion
✅ Running continual experimentation, defining hypotheses, setting success metrics, and iterating based on results
✅ Owning and managing marketing automation stack (Sendgrid/Customer.io) to build sophisticated, data-driven campaigns
✅ Mining data and user insights to uncover friction, craft hypotheses, and translate learnings into action
✅ Driving full-funnel impact by routing hand-raisers to Sales, nurturing PQLs, and creating persona-based playbooks
✅ Measuring and reporting on lifecycle KPIs to leadership
ASSUMPTION: This role requires a high degree of autonomy and the ability to identify high-leverage opportunities, build campaigns from scratch, and maximize impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years in lifecycle or growth marketing for B2B SaaS, with a focus on PLG
Required Skills:
- Proven experience in designing and executing user engagement strategies
- Strong analytical skills and data-driven mindset
- Familiarity with marketing automation tools (Sendgrid/Customer.io)
- Excellent communication and collaboration skills
- Ability to thrive in autonomy and make data-driven decisions
Preferred Skills:
- Experience with Mixpanel or similar analytics tools
- Familiarity with SQL or other data querying languages
- Experience with A/B testing and optimization
ASSUMPTION: While a Bachelor's degree is preferred, relevant work experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $100,000 - $165,000 base + equity + benefits. Scribe considers several factors when determining compensation, including location, experience, and other job-related factors.
Benefits:
- Competitive salaries
- Comprehensive healthcare benefits
- Exciting and motivating equity
- Flexible PTO
- 401k
- Parental Leave
- Commuter Benefits (SF office employees)
- WFH Stipend
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The provided salary range is based on industry standards for similar roles and experience levels. Final compensation will be determined based on the candidate's qualifications and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2019
Company Description:
- Scribe is a fast-growing startup that helps organizations document and scale how work gets done
- Trusted by 94% of the Fortune 500, Scribe has 4 million users across 600,000 businesses
- Backed by top-tier investors, Scribe has raised $55M in funding and has been named a Forbes Next Billion Dollar Startup and LinkedIn Top Startup
Company Specialties:
- Workflow AI platform
- Process documentation
- User onboarding and engagement
Company Website: scribehow.com
ASSUMPTION: Scribe's focus on user engagement and growth makes it an ideal fit for a Lifecycle Marketing Lead with a background in PLG.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote OK, with a flexible work schedule
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunity to work on high-impact projects that drive business growth
- Chance to learn from and collaborate with a talented team of marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from the San Francisco office
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- Scribe's remote work policy allows employees to work from anywhere in the US
Work Schedule: Flexible, with a focus on results and collaboration
ASSUMPTION: Scribe's remote work policy allows employees to balance their work and personal lives, with the flexibility to work from anywhere in the US.
💼 Interview & Application Insights
Typical Process:
- Initial phone screen to assess cultural fit and basic qualifications
- Technical interview to evaluate marketing skills and experience
- Final interview with the Head of Marketing to discuss the role and company culture
Key Assessment Areas:
- Marketing expertise and experience
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Scribe's values
- Ability to thrive in autonomy and make data-driven decisions
Application Tips:
- Highlight relevant experience in lifecycle or growth marketing for B2B SaaS
- Include specific examples of user engagement strategies and campaigns you've executed
- Tailor your resume and cover letter to emphasize your fit for this role and company
ATS Keywords: Lifecycle Marketing, Growth Marketing, User Engagement, User Journeys, Marketing Automation, A/B Testing, Data Analysis, PLG
ASSUMPTION: Scribe's interview process is designed to assess cultural fit and technical skills, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Sendgrid
- Customer.io
- Mixpanel
- SQL
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Accelerate impact
- Raise the bar
- Make our users heroes
- Clear is kind
- Rapid learning machine
- One team one dream
Work Style:
- Autonomous and data-driven
- Collaborative and results-oriented
- Focused on user engagement and growth
Self-Assessment Questions:
- Do you thrive in autonomy and make data-driven decisions?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you align with Scribe's values and company culture?
ASSUMPTION: Scribe's company culture values autonomy, collaboration, and a focus on user engagement and growth.
⚠️ Potential Challenges
- Managing a high volume of users and touchpoints
- Balancing strategic thinking with tactical execution
- Working remotely and collaborating with a distributed team
- Keeping up with the fast-paced growth of the company
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on user engagement and lifecycle management
- This role requires a strong background in PLG and a data-driven mindset
- Career progression may include opportunities to lead a team or take on additional responsibilities as the company grows
ASSUMPTION: This role is unique in its focus on user engagement and lifecycle management, with significant growth potential for the right candidate.
📝 Sample Projects
- Designing and executing a user onboarding campaign that improves activation rates by 20%
- Conducting a churn analysis and implementing targeted retention campaigns to reduce churn by 15%
- Collaborating with the Product team to create persona-based playbooks that drive adoption and expansion
ASSUMPTION: These projects demonstrate the types of initiatives the Lifecycle Marketing Lead will be responsible for executing.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Lifecycle Marketing team currently, and how can this role address them?
- How does Scribe support the professional development and growth of its marketing team members?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Scribe measure the success of its lifecycle marketing efforts, and what KPIs are most important to track?
- What is the company's long-term vision for the Lifecycle Marketing team, and how does this role fit into that vision?
ASSUMPTION: These questions are designed to assess the role's priorities, growth potential, and alignment with the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of user engagement strategies and campaigns you've executed
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
