Associate Digital Marketing Strategist

📌 Core Information

🔹 Job Title: Associate Digital Marketing Strategist

🔹 Company: AAA

🔹 Location: Costa Mesa, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, planning, executing, optimizing, and measuring cross-channel strategies for paid media to achieve marketing objectives.
• Managing and optimizing digital marketing campaigns at a strategic level with a focus on paid search, CTV, online video, social, display, and streaming audio.
• Collaborating with internal teams and external agency partners to ensure campaign objectives are met and project deadlines are fulfilled.
• Analyzing marketing KPIs and presenting recommendations to senior leadership to identify areas for growth or improvement.
• Working with ad ops and technical teams to ensure proper tracking and measurement across all marketing channels.

ASSUMPTION: This role requires a strong understanding of the digital marketing landscape and hands-on experience managing a breadth of campaigns across various ad platforms. The ideal candidate will be comfortable working with data and analytics tools to drive informed decision-making.

📋 Key Responsibilities

✅ Develop, plan, execute, optimize, and measure cross-channel strategies for paid media to achieve marketing objectives.

✅ Meet or exceed monthly and annual sales goals.

✅ Utilize insights tools and strategies to help improve lifetime value for the organization.

✅ Manage and execute test and iteration roadmaps for paid media campaigns and landing page optimization.

✅ Work closely with media planning teams to establish optimal budgets and marketing channel mixes that will yield the best results.

✅ Measure, monitor, and track all marketing KPIs. Ensure channel benchmarks are being met or exceeded. Use insights to identify areas for growth or improvement and present recommendations to senior leadership.

✅ Work with ad ops and technical teams to ensure proper tracking and measurement across all marketing channels.

✅ Collaborate with internal teams on key projects including media planning, creative, product, sales, big data, e-business, analytics, content, and market research.

✅ Lead, manage, and hold external agency partners and in-house activation teams accountable to executing plans, meeting campaign objectives, and fulfilling project deadlines.

ASSUMPTION: This role requires a high level of organization and project management skills to juggle multiple campaigns and stakeholders. Strong communication skills are essential to collaborate effectively with various teams and agency partners.

🎯 Required Qualifications

Education: BS or BA Degree or equivalent combination of education and experience is required. Strong consideration for people with degrees in Information Systems or Marketing.

Experience: 3-5 years managing and optimizing digital marketing campaigns at a strategic level.

Required Skills:

• Direct experience with any combination of the following: Paid Search, CTV, Online Video, Social, Display, and Streaming Audio.
• Experience with landing page optimization and content management systems.
• Strong understanding of digital ad ecosystem including online and offline tracking and measurement.
• Experience managing and executing marketing budgets for various paid media channels.
• Effective communicator - Ability to convey complex concepts in a clear and understandable way.
• Able to present to different audiences including executive leadership.
• Can perform competitive analysis and develop strategic plans.
• Proficient with MS Office, Google docs, and SharePoint. Able to create clear and effective presentations and proficient with spreadsheets (formulas, macros, and other automation capabilities are a plus).

Preferred Skills:

• Experience with floodlights, vendor pixels, campaign click trackers, 1x1s, and offline phone numbers.
• Fluency in Spanish or other languages.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms would be highly beneficial for this role. Additionally, experience with marketing automation tools like Marketo or HubSpot could be an asset.

💰 Compensation & Benefits

Salary Range: $84,100.00 - $111,900.00 annually. Additionally, for full-time positions, you will be eligible to participate in our incentive program based upon the achievement of organization, team, and personal performance.

Benefits:

• Health coverage for medical, dental, vision
• 401(K) saving plan with company match AND Pension
• Tuition assistance
• PTO for community volunteer programs
• Wellness program
• Employee discounts

Working Hours: Full-time position with standard business hours, Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for project needs.

ASSUMPTION: The salary range provided is based on industry standards for a digital marketing strategist role with 3-5 years of experience in the United States. Benefits are comprehensive and competitive, reflecting the organization's commitment to employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically focused on automotive, travel, financial services, insurance, safety, advocacy, and discounts.

Company Size: AAA is the largest federation of AAA clubs in the nation, with 14,000 employees in 21 states helping 17 million members. This means the company offers numerous opportunities for career growth and development.

Founded: 1902, AAA has a rich history and established reputation, providing peace of mind and value to its members for over a century.

Company Description:

• AAA offers legendary service and beneficial products to its members, including roadside assistance, insurance, banking, travel planning, and more.
• The organization is committed to driving real change to improve road safety and helping travelers see the world.
• AAA is an equal opportunity employer and considers all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state, and local laws.

Company Specialties:

• Transportation
• Automotive
• Travel
• Financial Services
• Insurance
• Safety
• Advocacy
• Discounts

Company Website: http://www.AAA.com

ASSUMPTION: AAA's extensive range of services and commitment to member satisfaction make it an attractive employer for individuals seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, offering opportunities for growth and development within the organization.

Reporting Structure: The Associate Digital Marketing Strategist will report directly to the Senior Digital Marketing Manager and work closely with various internal teams and external agency partners.

Work Arrangement: This is an on-site position, requiring the incumbent to work from AAA's offices in Costa Mesa, California. However, some flexibility may be available for specific projects or tasks.

Growth Opportunities:

• Progression to a Senior Digital Marketing Strategist or Manager role within the marketing department.
• Expansion into other areas of the business, such as product management, sales, or data analytics.
• Opportunities to work on high-impact projects and initiatives that drive organizational success.

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization. AAA's large employee base and diverse service offerings provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: AAA's offices are modern, professional environments designed to foster collaboration and productivity.

Office Location(s): 1225 Freeport Pkwy, Coppell, TX 75019, US (headquarters); additional offices located across the United States.

Geographic Context:

• Costa Mesa is located in Orange County, California, offering a mild Mediterranean climate and numerous recreational opportunities.
• The area is known for its beaches, parks, and cultural attractions, providing a high quality of life for residents.
• Costa Mesa is centrally located between Los Angeles and San Diego, offering easy access to major metropolitan areas and attractions.

Work Schedule: Standard business hours, Monday through Friday, with some flexibility for project needs. AAA offers a competitive benefits package, including health coverage, 401(K) savings plan, tuition assistance, PTO for community volunteer programs, wellness program, and employee discounts.

ASSUMPTION: AAA's offices provide a collaborative and engaging work environment, with ample opportunities for professional growth and development. The company's commitment to employee well-being is reflected in its comprehensive benefits package.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the hiring manager or HR representative.
• In-person or virtual interview with the hiring manager and relevant team members.
• Final interview with senior leadership or additional team members.
• Background check and offer extension.

Key Assessment Areas:

• Digital marketing expertise and campaign management skills.
• Data analysis and interpretation abilities.
• Communication and presentation skills.
• Cultural fit and alignment with AAA's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills.
• Be prepared to discuss specific campaign examples and their outcomes during the interview process.
• Research AAA's mission, values, and service offerings to demonstrate your enthusiasm for the organization and its work.

ATS Keywords: Digital Marketing, Paid Media, Campaign Management, Google Ads, YouTube, Meta, Landing Page Optimization, Content Management Systems, Budget Management, Communication, Competitive Analysis, Strategic Planning, MS Office, Google Docs, SharePoint, Presentation Skills, Spreadsheet Proficiency.

ASSUMPTION: AAA's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's mission and values. Applicants should be prepared to provide specific examples of their digital marketing experience and accomplishments.

🛠️ Tools & Technologies

• Google Ads
• YouTube
• Meta (Facebook, Instagram, etc.)
• Google Analytics
• Google Tag Manager
• MS Office Suite (Word, Excel, PowerPoint)
• Google Docs
• SharePoint
• Marketo or similar marketing automation tools (potentially)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time as AAA's digital marketing strategy and technology stack develop. Applicants should be comfortable learning and adapting to new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Member Focused
• Integrity
• Innovation
• Accountability
• Teamwork
• Excellence

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and proactive

Self-Assessment Questions:

• How do you demonstrate member focus in your daily work?
• Can you provide an example of a time when you used data to drive a marketing decision or strategy?
• How do you approach working with diverse teams and stakeholders to achieve common goals?
• How do you stay up-to-date with the latest trends and developments in digital marketing?

ASSUMPTION: AAA's values and work style emphasize a member-focused, collaborative, and data-driven approach to digital marketing. Applicants should be able to demonstrate their alignment with these principles through their experiences and responses to self-assessment questions.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational and project management skills.
• Working with external agency partners may present unique challenges in communication, collaboration, and accountability.
• AAA's large employee base and diverse service offerings may require additional time and effort to build relationships and establish oneself within the organization.
• Keeping up with the latest trends and developments in digital marketing may require continuous learning and adaptation.

ASSUMPTION: These challenges are inherent to the role and can be addressed through strong communication, collaboration, and project management skills, as well as a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Compared to other digital marketing strategist roles, this position offers a broader range of paid media channels and a greater emphasis on cross-channel strategy and optimization.
• AAA's extensive service offerings and member-focused approach provide unique opportunities for digital marketing professionals to make a significant impact on the organization's success.
• Career progression in this role may follow a similar path to other marketing strategist positions, with opportunities for advancement to senior roles or expansion into other areas of the business.

ASSUMPTION: This role offers a unique combination of breadth and depth in digital marketing strategy and optimization, with a strong focus on member satisfaction and organizational impact.

📝 Sample Projects

• Developing and executing a cross-channel marketing campaign to promote AAA's roadside assistance services, targeting specific demographic segments and optimizing performance across multiple paid media channels.
• Conducting a competitive analysis of AAA's digital marketing efforts compared to its competitors, identifying opportunities for improvement and presenting strategic recommendations to senior leadership.
• Managing and optimizing a landing page optimization project to improve conversion rates and drive increased sales for AAA's insurance products, utilizing A/B testing and multivariate testing methodologies.

ASSUMPTION: These sample projects illustrate the breadth and depth of digital marketing strategy and optimization required for this role, as well as the opportunity to make a significant impact on AAA's organizational success.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does AAA support the professional development and growth of its digital marketing team members?
• Can you provide an example of a recent digital marketing initiative that drove significant results for AAA, and how this role contributed to its success?
• How does AAA approach collaboration and communication with external agency partners, and what role does this position play in managing those relationships?
• What are the most significant challenges facing the digital marketing team in the coming year, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the team dynamics, professional development opportunities, and strategic priorities of the digital marketing department at AAA, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, emphasizing your ability to manage and optimize campaigns across multiple paid media channels.
• Prepare for the interview by researching AAA's mission, values, and service offerings, and be ready to discuss specific campaign examples and their outcomes.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position and reiterate your qualifications.
• If selected for an interview, be prepared to present a data-driven marketing strategy or campaign analysis that demonstrates your ability to drive results and make a significant impact on AAA's organizational success.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.