Associate Director, Brand Positioning and Marketing
WebMD
Full-time
On-site
Newark, New Jersey, United States
🎨 Brand & Creative Marketing
📌 Core Information
🔹 Job Title: Associate Director, Brand Positioning and Marketing
🔹 Company: WebMD
🔹 Location: Newark, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years of experience
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Strategic Communications: Develop and execute comprehensive media relations strategies to elevate WebMD's brand reputation.
2. Thought Leadership: Drive thought leadership programs to establish WebMD as a trusted voice in the healthcare industry.
3. Award Submissions: Manage industry award submissions to showcase WebMD's achievements and innovations.
4. Corporate Communications: Develop and implement internal and external corporate communications strategies that align with business objectives.
5. Employee Communications: Collaborate with HR and leadership to craft internal messaging, company announcements, and engagement initiatives.
ASSUMPTION: This role requires a proactive and strategic communicator with strong media experience, excellent storytelling abilities, and expertise in elevating brand reputation.
📋 Key Responsibilities
🌟 Media Relations:
- Develop and execute media outreach strategies to enhance WebMD's brand visibility.
- Cultivate and maintain relationships with key journalists, industry analysts, and media outlets.
💡 Thought Leadership:
- Develop and implement thought leadership initiatives, including bylined articles, speaking engagements, whitepapers, and executive visibility programs.
🏆 Industry Awards & Recognition:
- Identify, evaluate, and manage submissions for relevant industry awards to showcase WebMD's achievements and innovations.
📢 Corporate Communications:
- Develop and implement internal and external corporate communications strategies that align with business objectives and enhance WebMD's brand reputation.
📣 Employee Communications:
- Work closely with HR and leadership to craft internal messaging, company announcements, and engagement initiatives.
📝 Messaging & Content Development:
- Collaborate with internal stakeholders to craft compelling messaging, press releases, blog posts, and op-eds that align with business objectives.
📈 Analytics & Reporting:
- Track media coverage, analyze PR performance, and provide insights to optimize future strategies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize WebMD's brand impact.
🎯 Required Qualifications
📚 Education:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
🕒 Experience:
- 8+ years of experience in corporate communications, media relations, or public relations, preferably in healthcare.
📣 Required Skills:
- Strong relationships with media contacts and a proven track record of securing press coverage.
- Excellent written and verbal communication skills with the ability to craft compelling narratives.
- Experience in thought leadership positioning, executive communications, and industry recognition programs.
- Strong project management skills with the ability to multitask and meet deadlines.
- Ability to work collaboratively across teams and influence senior executives.
- Knowledge of media monitoring and PR analytics tools.
💡 Preferred Skills:
- Experience with healthcare industry trends and regulations.
- Familiarity with WebMD's products and services.
ASSUMPTION: Candidates should have a strong background in corporate communications, media relations, or public relations, with a focus on the healthcare industry.
💰 Compensation & Benefits
💰 Salary Range: $110,000 - $120,000 per year
💰 Benefits:
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Technology, Information and Internet
- WebMD operates in the competitive digital health information and services sector.
🔹 Company Size: 1,001-5,000 employees
- As a mid-sized company, WebMD offers a mix of structured processes and opportunities for growth and innovation.
🔹 Founded: 1996
- WebMD has a rich history and extensive experience in the digital health industry.
🔹 Company Description:
- WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers, and health plans.
- It offers online healthcare information, decision-support applications, and communications services to help consumers manage their health and make informed decisions.
🔹 Company Specialties:
- Consumer health information and decision support
- Physician and healthcare professional resources
- Employer and health plan services
- Communications and marketing services
📊 Role Analysis
🔹 Career Level: Mid-level to senior-level role
- This position offers opportunities for career growth and advancement within WebMD's marketing and communications department.
🔹 Reporting Structure: Reports directly to the Vice President of Marketing and Communications
- The role works closely with senior leadership and collaborates with various departments across WebMD.
🔹 Work Arrangement: On-site, full-time position
- This role requires regular on-site presence at WebMD's Newark, New Jersey office.
🔹 Growth Opportunities:
- Opportunities for career progression within WebMD's marketing and communications department.
- Potential to expand responsibilities based on performance and business needs.
🌍 Location & Work Environment
🏢 Office Type: Corporate office environment
- WebMD's Newark, New Jersey office offers a professional work environment with modern amenities and collaborative spaces.
📍 Office Location(s): 9229 Delegates Row, Indianapolis, IN 46240, US
- The office is conveniently located near major transportation hubs and offers easy access to local amenities.
🌎 Geographic Context:
- Newark, New Jersey, is part of the New York metropolitan area, offering a diverse cultural scene and easy access to major cities.
- The region has a robust healthcare industry, providing ample opportunities for networking and collaboration.
🕒 Work Schedule: Full-time, 40 hours per week
- The role follows a standard full-time work schedule, with flexibility for occasional remote work or adjusted hours as needed.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the hiring manager.
3. In-person or virtual interview with the hiring team.
4. Final interview with senior leadership.
🔹 Key Assessment Areas:
- Communication skills and media relations experience.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with WebMD's values.
💡 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role.
- Prepare examples of successful media relations campaigns, thought leadership initiatives, and industry award submissions.
- Research WebMD's products, services, and industry trends to demonstrate your understanding of the company and the healthcare landscape.
🛠 Tools & Technologies
- Media monitoring and PR analytics tools (e.g., Mention, Brand24, Critical Mention)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
🔹 Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions.
- Quality: Deliver high-quality products and services that meet or exceed customer expectations.
- Innovation: Foster a culture of continuous learning and improvement.
- Collaboration: Work together to achieve common goals and drive success.
- Accountability: Take responsibility for one's actions and decisions, and strive for excellence in all endeavors.
🔹 Work Style:
- WebMD values proactive, strategic communicators with strong media experience, excellent storytelling abilities, and expertise in elevating brand reputation.
- The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
🔹 Self-Assessment Questions:
1. How do your communication skills and media relations experience align with WebMD's values and the requirements of this role?
2. Describe a time when you successfully executed a thought leadership initiative or managed an industry award submission. What was the outcome, and what did you learn from the experience?
3. How do you approach working collaboratively with teams and influencing senior executives to drive results?
🚨 Potential Challenges
🔹 Role-Specific Challenges:
- Balancing multiple projects and deadlines while maintaining high-quality standards.
- Navigating a dynamic and evolving media landscape.
- Adapting to changes in WebMD's business priorities and communications strategies.
🔹 Company/Industry-Specific Challenges:
- Keeping up with industry trends and regulations in the rapidly evolving healthcare landscape.
- Managing relationships with diverse stakeholders, including media outlets, industry analysts, and internal teams.
- Balancing the need for strategic, long-term communications planning with the demands of immediate, tactical communications tasks.
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- This role focuses on brand positioning and marketing communications, while similar roles may focus more on public relations, corporate communications, or specific product marketing.
- The role requires a strong understanding of the healthcare industry and WebMD's products and services, while similar roles may be more generalist in nature or focused on other industries.
📝 Sample Projects
🔹 Project examples specific to this role:
1. Developing and executing a comprehensive media relations strategy to launch a new WebMD product or service.
2. Managing an industry award submission process for WebMD's innovative healthcare solutions.
3. Crafting a thought leadership campaign to position WebMD as a trusted voice in the digital health industry.
💡 Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
1. How does this role fit into WebMD's overall communications strategy, and what are the key priorities for the first 90 days?
2. Can you describe a recent successful media relations campaign or thought leadership initiative at WebMD, and what made it successful?
🔹 Questions specific to team structure:
1. How does this role collaborate with other departments, such as product marketing, sales, and clinical affairs?
2. What is the dynamic like between the marketing and communications team and other teams within WebMD?
🔹 Questions specific to company culture:
1. How does WebMD support work-life balance for its employees, especially those in fast-paced roles like this one?
2. What are some examples of professional development opportunities available to employees at WebMD?
📝 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through the [WebMD careers page](https://jobs.jobvite.com/webmd/job/oXfywfw00).
2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role.
3. Prepare for interviews by researching WebMD's products, services, and industry trends, and practicing your responses to common interview questions.
4. Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications.
5. If you are offered the position, consider negotiating benefits and compensation packages to ensure a competitive and fair offer.
🔹 Job Title: Associate Director, Brand Positioning and Marketing
🔹 Company: WebMD
🔹 Location: Newark, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years of experience
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Strategic Communications: Develop and execute comprehensive media relations strategies to elevate WebMD's brand reputation.
2. Thought Leadership: Drive thought leadership programs to establish WebMD as a trusted voice in the healthcare industry.
3. Award Submissions: Manage industry award submissions to showcase WebMD's achievements and innovations.
4. Corporate Communications: Develop and implement internal and external corporate communications strategies that align with business objectives.
5. Employee Communications: Collaborate with HR and leadership to craft internal messaging, company announcements, and engagement initiatives.
ASSUMPTION: This role requires a proactive and strategic communicator with strong media experience, excellent storytelling abilities, and expertise in elevating brand reputation.
📋 Key Responsibilities
🌟 Media Relations:
- Develop and execute media outreach strategies to enhance WebMD's brand visibility.
- Cultivate and maintain relationships with key journalists, industry analysts, and media outlets.
💡 Thought Leadership:
- Develop and implement thought leadership initiatives, including bylined articles, speaking engagements, whitepapers, and executive visibility programs.
🏆 Industry Awards & Recognition:
- Identify, evaluate, and manage submissions for relevant industry awards to showcase WebMD's achievements and innovations.
📢 Corporate Communications:
- Develop and implement internal and external corporate communications strategies that align with business objectives and enhance WebMD's brand reputation.
📣 Employee Communications:
- Work closely with HR and leadership to craft internal messaging, company announcements, and engagement initiatives.
📝 Messaging & Content Development:
- Collaborate with internal stakeholders to craft compelling messaging, press releases, blog posts, and op-eds that align with business objectives.
📈 Analytics & Reporting:
- Track media coverage, analyze PR performance, and provide insights to optimize future strategies.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize WebMD's brand impact.
🎯 Required Qualifications
📚 Education:
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
🕒 Experience:
- 8+ years of experience in corporate communications, media relations, or public relations, preferably in healthcare.
📣 Required Skills:
- Strong relationships with media contacts and a proven track record of securing press coverage.
- Excellent written and verbal communication skills with the ability to craft compelling narratives.
- Experience in thought leadership positioning, executive communications, and industry recognition programs.
- Strong project management skills with the ability to multitask and meet deadlines.
- Ability to work collaboratively across teams and influence senior executives.
- Knowledge of media monitoring and PR analytics tools.
💡 Preferred Skills:
- Experience with healthcare industry trends and regulations.
- Familiarity with WebMD's products and services.
ASSUMPTION: Candidates should have a strong background in corporate communications, media relations, or public relations, with a focus on the healthcare industry.
💰 Compensation & Benefits
💰 Salary Range: $110,000 - $120,000 per year
💰 Benefits:
- Health Insurance (medical, dental, and vision coverage)
- Paid Time Off (including vacation, sick leave, and flexible holiday days)
- 401(k) Retirement Plan with employer matching
- Life and Disability Insurance
- Employee Assistance Program (EAP)
- Commuter and/or Transit Benefits (if applicable)
Working Hours: Full-time, 40 hours per week
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Technology, Information and Internet
- WebMD operates in the competitive digital health information and services sector.
🔹 Company Size: 1,001-5,000 employees
- As a mid-sized company, WebMD offers a mix of structured processes and opportunities for growth and innovation.
🔹 Founded: 1996
- WebMD has a rich history and extensive experience in the digital health industry.
🔹 Company Description:
- WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers, and health plans.
- It offers online healthcare information, decision-support applications, and communications services to help consumers manage their health and make informed decisions.
🔹 Company Specialties:
- Consumer health information and decision support
- Physician and healthcare professional resources
- Employer and health plan services
- Communications and marketing services
📊 Role Analysis
🔹 Career Level: Mid-level to senior-level role
- This position offers opportunities for career growth and advancement within WebMD's marketing and communications department.
🔹 Reporting Structure: Reports directly to the Vice President of Marketing and Communications
- The role works closely with senior leadership and collaborates with various departments across WebMD.
🔹 Work Arrangement: On-site, full-time position
- This role requires regular on-site presence at WebMD's Newark, New Jersey office.
🔹 Growth Opportunities:
- Opportunities for career progression within WebMD's marketing and communications department.
- Potential to expand responsibilities based on performance and business needs.
🌍 Location & Work Environment
🏢 Office Type: Corporate office environment
- WebMD's Newark, New Jersey office offers a professional work environment with modern amenities and collaborative spaces.
📍 Office Location(s): 9229 Delegates Row, Indianapolis, IN 46240, US
- The office is conveniently located near major transportation hubs and offers easy access to local amenities.
🌎 Geographic Context:
- Newark, New Jersey, is part of the New York metropolitan area, offering a diverse cultural scene and easy access to major cities.
- The region has a robust healthcare industry, providing ample opportunities for networking and collaboration.
🕒 Work Schedule: Full-time, 40 hours per week
- The role follows a standard full-time work schedule, with flexibility for occasional remote work or adjusted hours as needed.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the hiring manager.
3. In-person or virtual interview with the hiring team.
4. Final interview with senior leadership.
🔹 Key Assessment Areas:
- Communication skills and media relations experience.
- Strategic thinking and problem-solving abilities.
- Cultural fit and alignment with WebMD's values.
💡 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role.
- Prepare examples of successful media relations campaigns, thought leadership initiatives, and industry award submissions.
- Research WebMD's products, services, and industry trends to demonstrate your understanding of the company and the healthcare landscape.
🛠 Tools & Technologies
- Media monitoring and PR analytics tools (e.g., Mention, Brand24, Critical Mention)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
👔 Cultural Fit Considerations
🔹 Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions.
- Quality: Deliver high-quality products and services that meet or exceed customer expectations.
- Innovation: Foster a culture of continuous learning and improvement.
- Collaboration: Work together to achieve common goals and drive success.
- Accountability: Take responsibility for one's actions and decisions, and strive for excellence in all endeavors.
🔹 Work Style:
- WebMD values proactive, strategic communicators with strong media experience, excellent storytelling abilities, and expertise in elevating brand reputation.
- The ideal candidate will be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
🔹 Self-Assessment Questions:
1. How do your communication skills and media relations experience align with WebMD's values and the requirements of this role?
2. Describe a time when you successfully executed a thought leadership initiative or managed an industry award submission. What was the outcome, and what did you learn from the experience?
3. How do you approach working collaboratively with teams and influencing senior executives to drive results?
🚨 Potential Challenges
🔹 Role-Specific Challenges:
- Balancing multiple projects and deadlines while maintaining high-quality standards.
- Navigating a dynamic and evolving media landscape.
- Adapting to changes in WebMD's business priorities and communications strategies.
🔹 Company/Industry-Specific Challenges:
- Keeping up with industry trends and regulations in the rapidly evolving healthcare landscape.
- Managing relationships with diverse stakeholders, including media outlets, industry analysts, and internal teams.
- Balancing the need for strategic, long-term communications planning with the demands of immediate, tactical communications tasks.
📈 Similar Roles Comparison
🔹 How this role differs from related positions:
- This role focuses on brand positioning and marketing communications, while similar roles may focus more on public relations, corporate communications, or specific product marketing.
- The role requires a strong understanding of the healthcare industry and WebMD's products and services, while similar roles may be more generalist in nature or focused on other industries.
📝 Sample Projects
🔹 Project examples specific to this role:
1. Developing and executing a comprehensive media relations strategy to launch a new WebMD product or service.
2. Managing an industry award submission process for WebMD's innovative healthcare solutions.
3. Crafting a thought leadership campaign to position WebMD as a trusted voice in the digital health industry.
💡 Key Questions to Ask During Interview
🔹 Questions specific to role responsibilities:
1. How does this role fit into WebMD's overall communications strategy, and what are the key priorities for the first 90 days?
2. Can you describe a recent successful media relations campaign or thought leadership initiative at WebMD, and what made it successful?
🔹 Questions specific to team structure:
1. How does this role collaborate with other departments, such as product marketing, sales, and clinical affairs?
2. What is the dynamic like between the marketing and communications team and other teams within WebMD?
🔹 Questions specific to company culture:
1. How does WebMD support work-life balance for its employees, especially those in fast-paced roles like this one?
2. What are some examples of professional development opportunities available to employees at WebMD?
📝 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through the [WebMD careers page](https://jobs.jobvite.com/webmd/job/oXfywfw00).
2. Tailor your resume and cover letter to highlight relevant skills and experiences specific to this role.
3. Prepare for interviews by researching WebMD's products, services, and industry trends, and practicing your responses to common interview questions.
4. Follow up with the hiring team after your interview to express your interest in the role and reiterate your qualifications.
5. If you are offered the position, consider negotiating benefits and compensation packages to ensure a competitive and fair offer.