📌 Core Information
🔹 Job Title: Associate Director, COBENFY Regional Marketing – Neuroscience – Pacific Northwest
🔹 Company: Bristol Myers Squibb
🔹 Location: Field - United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Marketing
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Focusing on commercial KOL engagement and providing a bridge between regional markets and headquarters
- Collaborating with cross-functional teams to execute approved disease state education and promotional programs
- Supporting the execution of approved Advisory Boards and KOL engagement
- Managing large geographical territories and building productive stakeholder relationships
ASSUMPTION: This role requires a high degree of collaboration and strategic thinking to balance regional market needs with headquarters' objectives. It also involves significant travel and may require working evenings and weekends.
📋 Key Responsibilities
✅ Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
✅ Supporting the execution of approved Advisory Boards and KOL engagement
✅ Championing the brand, disease state, and commercial strategy through meaningful engagement
✅ Executing physician engagement activities in the field and at key congresses
✅ Speaker Program Management & Engagement, including developing physician speakers and providing refresher training
✅ Collaborating with other Field-based and Home Office-Based Teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, or Life Sciences) required. Advanced degree preferred.
Experience: Minimum 5 years of experience in one of the following: product marketing, field sales, or medical affairs. Minimum 2 years of experience in Psychiatry.
Required Skills:
- Proven ability to manage large geographical territories
- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
- Strong business acumen and clinical knowledge in complex/competitive disease states
- Effective verbal and written communication skills and organizational abilities
- Self-driven with strong organizational and planning skills
Preferred Skills:
- Experience with thought leader engagement, ad boards, and speaker's bureau
- Marketing, sales management, and/or extensive launch experience
ASSUMPTION: Given the role's focus on regional marketing and KOL engagement, candidates with experience in these areas will be highly competitive.
💰 Compensation & Benefits
Salary Range: $166,000 - $195,000 per year, plus incentive cash and stock opportunities (based on eligibility). Final, individual compensation will be decided based on demonstrated experience.
Benefits:
- Medical, pharmacy, dental, and vision care
- Wellbeing support, including the BMS Living Life Better program and employee assistance programs (EAP)
- Financial well-being resources and a 401(K)
- Financial protection benefits, such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection, and survivor support
- Work-life programs, including paid national holidays, Global Shutdown days, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility
- Parental, caregiver, bereavement, and military leave
- Family care services, such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder, and pet care resources
- Other perks, such as tuition reimbursement and a recognition program
Working Hours: Full-time, with the ability to work evenings and select weekends as required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bristol Myers Squibb operates in the pharmaceutical manufacturing industry, focusing on transforming patients' lives through science. They have a strong presence in various therapeutic areas, including oncology, hematology, immunology, cardiovascular disease, and fibrosis.
Company Size: Bristol Myers Squibb is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Bristol Myers Squibb was founded in 1887 and has a rich history of innovation and scientific discovery.
Company Description:
- Bristol Myers Squibb is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines that help patients prevail over serious diseases.
- The company has a diverse portfolio of products and a pipeline of potential therapies, with a mission to give new hope to patients who face serious diseases.
- Bristol Myers Squibb is committed to promoting health equity and improving health outcomes for populations disproportionately affected by serious diseases and conditions through the Bristol Myers Squibb Foundation.
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: http://www.bms.com
ASSUMPTION: Bristol Myers Squibb's size, industry presence, and commitment to innovation make it an attractive employer for professionals seeking a challenging and impactful career in the biopharmaceutical industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Associate Director reports to the Director, Regional Marketing, and is part of the US KarXT Marketing Team. They will collaborate with various cross-functional teams, including Marketing, Sales, Market Access, and Medical Affairs.
Work Arrangement: This is a hybrid role, requiring regular on-site presence and the ability to travel for customer visits, meetings, and events.
Growth Opportunities:
- Potential advancement to a Director-level role within the Marketing organization
- Expansion of responsibilities to include additional brands or therapeutic areas
- Transition to a different functional area, such as Sales or Medical Affairs, based on the candidate's interests and performance
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing organization or explore other functional areas within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with regular on-site presence required at the assigned facility.
Office Location(s): The role is based in the Pacific Northwest region of the United States, with the specific office location to be determined.
Geographic Context:
- The Pacific Northwest region offers a high quality of life, with access to outdoor recreation, cultural attractions, and a diverse range of communities.
- The region is home to a thriving biotechnology and healthcare industry, with numerous opportunities for professional growth and networking.
- The cost of living in the Pacific Northwest is generally higher than the national average, with housing and transportation costs being particularly notable.
Work Schedule: Full-time, with the ability to work evenings and select weekends as required. The role may also involve travel for customer visits, meetings, and events.
ASSUMPTION: The Pacific Northwest region offers a unique blend of quality of life, professional opportunities, and a dynamic work environment for individuals in the biopharmaceutical industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR team
- In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
- Final interview with the Director, Regional Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Clinical knowledge and understanding of the disease state and competitive landscape
- Communication and presentation skills
- Adaptability and resilience in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your ability to manage large geographical territories, collaborate with cross-functional teams, and execute speaker programs
- Be ready to discuss your understanding of the disease state, competitive landscape, and potential market opportunities
- Demonstrate your passion for the role and commitment to the company's mission
ATS Keywords: Regional Marketing, KOL Engagement, Advisory Boards, Speaker Programs, Cross-Functional Collaboration, Strategic Thinking, Disease State Education, Promotional Programs, Pharmaceutical Marketing, Neuroscience, Pacific Northwest
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration, and clinical knowledge, as well as their fit with the company's culture and mission.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software, such as Salesforce or Veeva
- Presentation and data visualization tools, such as PowerPoint or Tableau
- Project management tools, such as Asana or Microsoft Project
- Communication and collaboration platforms, such as Microsoft Teams or Slack
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM software, as well as familiarity with presentation and data visualization tools. The specific tools and technologies used may vary based on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- Integrity
- Innovation
- Collaboration
- Excellence
Work Style:
- Bristol Myers Squibb fosters a dynamic, fast-paced work environment that encourages innovation and collaboration
- The company values a growth mindset, with a focus on continuous learning and improvement
- The work style is highly collaborative, with a strong emphasis on cross-functional teamwork and stakeholder management
Self-Assessment Questions:
- Do you align with Bristol Myers Squibb's patient-focused mission and values?
- Are you comfortable working in a dynamic, fast-paced environment that requires adaptability and resilience?
- Do you thrive in a highly collaborative work environment that emphasizes cross-functional teamwork and stakeholder management?
ASSUMPTION: Bristol Myers Squibb's culture is driven by its patient-focused mission and values, with a strong emphasis on innovation, collaboration, and excellence. Candidates who align with these values and thrive in a dynamic, fast-paced work environment will be most successful in this role.
⚠️ Potential Challenges
- The role requires significant travel, which may impact work-life balance
- The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role involves working evenings and select weekends, which may impact personal and family commitments
- The competitive nature of the pharmaceutical industry may present challenges in executing promotional and educational programs effectively
ASSUMPTION: These challenges are inherent to the role and industry, and candidates should carefully consider their personal and professional priorities before applying.
📈 Similar Roles Comparison
- This role is similar to other Regional Marketing or KOL Engagement positions within the pharmaceutical industry, but may differ in terms of the specific disease state, therapeutic area, or target market
- The role may require more or less travel depending on the size and scope of the targeted region
- The career path for this role may lead to advancement within the Marketing organization or exploration of other functional areas within the company
ASSUMPTION: While this role shares similarities with other Regional Marketing or KOL Engagement positions, its unique aspects and requirements make it a distinct opportunity within the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a speaker training program for a new product launch in the targeted region
- Collaborating with cross-functional teams to create and execute a disease state education campaign for healthcare professionals
- Managing a KOL engagement program to gather insights and inform regional market strategies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and execution-focused nature of the role, highlighting the candidate's ability to manage large geographical territories, build productive stakeholder relationships, and execute speaker programs.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other field-based and home office-based teams, and what are the expectations for cross-functional collaboration?
- What are the most significant challenges facing the regional market, and how can this role address them effectively?
- How does the company support the professional development and growth of its employees in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate better understand the role's expectations, challenges, and growth opportunities, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
