Associate Director, Demand Generation

📌 Core Information

🔹 Job Title: Associate Director, Demand Generation

🔹 Company: ZOLL Medical Corporation

🔹 Location: Atlanta, GA (Remote)

🔹 Job Type: Full-Time

🔹 Category: Medical Equipment Manufacturing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US GA Remote)

🚀 Job Overview

Key aspects of this role include:

• Leading digital marketing initiatives to drive product awareness, engagement, and trial
• Developing and implementing comprehensive digital marketing strategies across North America
• Managing and mentoring the Manager, Demand Generation
• Collaborating cross-functionally with Product, Sales, Clinical, and Global Marketing teams
• Ensuring brand consistency and digital brand equity across all channels and assets

ASSUMPTION: This role requires a strategic mindset and strong leadership skills to drive digital marketing efforts and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Lead the development and execution of digital marketing strategies aligned with business objectives

✅ Own and manage the ZOLL Itamar web presence in North America, driving web optimization, user experience, and content performance

✅ Plan, execute, and optimize integrated digital campaigns across channels to maximize ROI and align with lead-generation objectives

✅ Serve as a companywide brand steward, upholding digital brand equity and overseeing creative adherence to guidelines

✅ Develop and implement strategies to increase lead capture, nurture, and conversion rates, collaborating with Inside Sales and CRM teams

✅ Identify gaps and opportunities to continuously evolve digital content and tools, championing the use of analytics to improve messaging and channel mix

✅ Lead and manage the creative function for North America marketing, ensuring visual consistency and high-quality design across campaigns and touchpoints

✅ Serve as the go-to expert for digital platforms, tools, and marketing technologies, overseeing marketing automation, analytics platforms, and campaign performance dashboards

✅ Contribute to strategic processes including biweekly commercial reviews, quarterly business reviews, annual marketing planning, and mid-term planning (MTP)

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and partners.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design required

Experience: 10+ years in Sales & Marketing with strong background in marketing strategy, creative development, and content generation

Required Skills:

• Proven leadership skills, including decision facilitation, influencing, and change management
• Excellent presentation and communication skills, verbal and written
• Ability to convey complex messaging to Sales representatives and external customers
• Capable of leading / collaborating with a cross-functional team
• Able to work on multiple projects with challenging priorities
• Comfortable speaking with both business people and healthcare professionals
• Ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to change

Preferred Skills:

• Project management experience or sales experience
• Business management experience

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of leading teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director-level role in the Medical Equipment Manufacturing sector with 10+ years of experience in the Atlanta, GA area)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Employee discounts on ZOLL products

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing. ZOLL Medical Corporation develops and markets medical devices and software solutions that help advance emergency care and save lives, while increasing clinical and operational efficiencies.

Company Size: 1,001-5,000 employees. As a mid-sized company, ZOLL offers a balance between the resources and opportunities of a larger organization and the agility and entrepreneurial spirit of a smaller one.

Founded: ZOLL Medical Corporation was founded in 1984 and is headquartered in Chelmsford, MA, with additional offices in Broomfield, CO.

Company Description:

• ZOLL provides innovative technologies that make a meaningful difference in people's lives, with a focus on improving patient outcomes and helping save lives
• The company operates in more than 140 countries around the world, with employees inspired by a commitment to make a difference in patients' lives
• ZOLL values innovation, self-motivation, and an entrepreneurial spirit in its culture

Company Specialties:

• Medical Device and Equipment
• EMS/Fire Software
• Technology
• Software
• hospital
• Emergency Care
• AED
• CPR
• Public Safety
• Military
• and Homeland Security

Company Website: http://www.zoll.com

ASSUMPTION: ZOLL Medical Corporation is a well-established company with a strong reputation in the medical equipment manufacturing industry, offering opportunities for growth and professional development.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Senior Director, North America Commercial Marketing. It is a strategic and leadership position responsible for driving digital marketing efforts across the North American region.

Reporting Structure: The Associate Director, Demand Generation will report to the Senior Director, North America Commercial Marketing and directly manage the Manager, Demand Generation.

Work Arrangement: This role is remote, with the expectation of working from home and being available for meetings and collaboration during standard business hours (9:00 AM - 5:00 PM EST).

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization, such as Vice President or Chief Marketing Officer
• Opportunities to expand responsibilities and influence the broader commercial strategy as the company continues to grow and evolve
• Chance to develop and mentor team members, contributing to their professional growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Remote, with the expectation of working from home and being available for meetings and collaboration during standard business hours (9:00 AM - 5:00 PM EST).

Office Location(s): Atlanta, GA (Remote)

Geographic Context:

• Atlanta, GA is the capital and most populous city in the state of Georgia, with a diverse economy and a growing tech industry
• The Atlanta metropolitan area is the ninth-largest metropolitan area in the United States, offering a wide range of cultural, entertainment, and recreational opportunities
• Georgia is a right-to-work state with a competitive business environment and a lower cost of living compared to many other major metropolitan areas in the United States

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: Working remotely for a company headquartered in Massachusetts may require some flexibility in working hours to accommodate meetings and collaboration with team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• First-round interview with the hiring manager (Senior Director, North America Commercial Marketing)
• Second-round interview with additional team members or stakeholders
• Final interview with a senior leader or executive within the organization

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Leadership skills and ability to manage and mentor team members
• Cross-functional collaboration and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with ZOLL's values and mission

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, with a focus on strategy development, campaign execution, and team leadership
• Tailor your resume and cover letter to emphasize the skills and qualifications required for this role, using specific examples and quantifiable results where possible
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams

ATS Keywords: Digital Marketing, Demand Generation, Marketing Strategy, Campaign Management, SEO, User Experience, Lead Generation, Branding, Graphic Design, Marketing Automation, Analytics, Project Management, Team Leadership

ASSUMPTION: ZOLL Medical Corporation uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Campaign management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Content management systems (e.g., WordPress, Drupal, Joomla)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: Familiarity with industry-standard marketing technologies and tools is essential for success in this role, as they are used to execute digital marketing campaigns, analyze performance data, and optimize results.

👔 Cultural Fit Considerations

Company Values:

• Innovation: ZOLL encourages creativity, continuous learning, and a commitment to improving patient outcomes through technological advancements
• Integrity: The company values honesty, transparency, and ethical decision-making in all aspects of its business operations
• Collaboration: ZOLL fosters a culture of teamwork, cross-functional collaboration, and open communication

Work Style:

• Entrepreneurial: ZOLL values a dynamic, fast-paced work environment that encourages initiative, innovation, and adaptability
• Data-driven: The company relies on data and analytics to inform decision-making, measure performance, and optimize results
• Patient-focused: ZOLL is committed to improving patient outcomes and saving lives, with a strong emphasis on customer-centricity and empathy

Self-Assessment Questions:

• How do you stay current with industry trends and emerging technologies in digital marketing?
• Can you provide an example of a time when you had to adapt your marketing strategy to changing circumstances or new information?
• How do you approach collaboration and communication with cross-functional teams, and how do you ensure that your marketing efforts align with broader business objectives?

ASSUMPTION: ZOLL Medical Corporation values candidates who are passionate about making a difference in patients' lives, committed to continuous learning and improvement, and able to thrive in a dynamic, entrepreneurial work environment.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent, high-quality work from team members in different locations
• Balancing multiple priorities and projects, often with tight deadlines and competing demands from various stakeholders
• Keeping up with the fast-paced nature of the digital marketing landscape, with new trends, tools, and technologies emerging constantly
• Navigating a large, matrixed organization with multiple layers of approval and decision-making processes

ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a strategic approach to prioritization and project management.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this position offers a unique opportunity to apply digital marketing expertise to improve patient outcomes and save lives in the medical equipment manufacturing sector
• ZOLL Medical Corporation is a well-established company with a strong reputation in the industry, offering opportunities for growth and professional development
• This role is at the Director level, with potential for growth into more senior positions within the marketing organization

ASSUMPTION: Candidates with experience in digital marketing and a passion for making a difference in patients' lives will find this role particularly appealing and well-suited to their skills and interests.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy to launch a new product line, increasing brand awareness, engagement, and trial within the first six months
• Optimizing the ZOLL Itamar website for user experience, SEO, and lead conversion, resulting in a 20% increase in organic traffic and a 15% increase in lead generation within the first year
• Managing a team of graphic designers to create visually consistent and on-brand marketing materials, including campaign creative assets, website content, and sales enablement tools

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Associate Director, Demand Generation role, showcasing the impact that a successful candidate can make in this position.

❓ Key Questions to Ask During Interview

• How does the Senior Director, North America Commercial Marketing support the Associate Director, Demand Generation in driving digital marketing efforts and achieving business objectives?
• Can you describe the team structure and dynamics within the North America commercial marketing organization, and how the Associate Director, Demand Generation fits into this structure?
• How does ZOLL Medical Corporation foster a culture of innovation and continuous learning, and what resources are available to support the professional development of team members?
• What are the key priorities for the Associate Director, Demand Generation in the first 30, 60, and 90 days in the role, and how will success be measured?
• How does ZOLL Medical Corporation approach work-life balance, and what resources are available to support remote team members in maintaining a healthy work-life balance?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable information to help you make an informed decision about your fit with the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role, using specific examples and quantifiable results where possible
• Prepare for behavioral interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively with cross-functional teams
• Research ZOLL Medical Corporation and the medical equipment manufacturing industry to demonstrate your knowledge and enthusiasm for the role and the company
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.