📌 Core Information
🔹 Job Title: Associate Director, Dermatology & Rheumatology Regional Marketing
🔹 Company: Bristol Myers Squibb
🔹 Location: New Orleans, Louisiana; San Antonio, Texas; Houston, Texas
🔹 Job Type: On-site
🔹 Category: Pharmaceuticals & Healthcare
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Regional marketing focus on commercial KOL engagement
- Bridge between regional markets and headquarters
- Speaker development and training
- Execution of approved disease state education and promotional programs
- Collaboration with field-based and home office-based teams
ASSUMPTION: This role requires a high degree of travel and may involve working evenings and weekends.
📋 Key Responsibilities
✅ Engage with targeted accounts and champion brand, disease state, and commercial strategy
✅ Support disease state conversations and execute physician engagement activities
✅ Collaborate with cross-functional teams to provide insights and input on strategy, tactics, messaging, and program execution
✅ Develop and train physician speakers, ensuring compliant execution of speaker programs
✅ Lead or support the execution of Advisory Boards and assist in identifying Healthcare Professional (HCP) consultants
✅ Provide input and support in developing account plans for Sales and provide field-based training when needed
ASSUMPTION: This role may require working with sensitive information and maintaining strict confidentiality.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Marketing, Business, or Healthcare)
Experience: Minimum 5 years of experience in one of the following: product marketing, field sales, or medical affairs, with a focus on Dermatology or Rheumatology
Required Skills:
- Proven ability to manage large geographical territories
- Strong business acumen and understanding of market dynamics
- Excellent communication, organizational, and planning skills
- Clinical knowledge and aptitude in complex/competitive disease states
- Ability to build productive stakeholder relationships and meet their needs
- Willingness to travel regularly and work evenings and weekends
Preferred Skills:
- Marketing, sales management, or extensive launch experience
- Experience with thought leader engagement, ad boards, and speaker's bureau
- Fluency in Spanish (for Texas markets)
ASSUMPTION: A Master's degree in a related field may be preferred but is not required.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Competitive benefits package
- Flexibility and work-life balance
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours/week) with regular travel and occasional evening/weekend work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceutical Manufacturing
Company Size: 10,001+ employees (global headquarters in Lawrence Township, NJ)
Founded: 1887 (as Bristol-Myers Company, merged with Squibb in 1989)
Company Description:
- Focuses on discovering, developing, and delivering innovative medicines in critical areas of life science, including oncology, hematology, immunology, cardiovascular disease, and fibrosis
- Committed to improving health outcomes for patients worldwide through scientific leadership, innovation, and a patient-first approach
- Emphasizes a culture of collaboration, inclusion, and diversity to drive innovative solutions
Company Specialties:
- Biotechnology
- Innovation
- Great place to work
- Pharmaceuticals
- Research and development
- Healthcare
Company Website: www.bms.com
ASSUMPTION: Bristol Myers Squibb is a large, global organization with a significant presence in the pharmaceutical industry.
📊 Role Analysis
Career Level: Experienced (5-10 years of relevant experience)
Reporting Structure: Reports to the Director, Regional Marketing, and is part of the US Dermatology & Rheumatology Marketing Team
Work Arrangement: On-site with regular travel (up to 50% travel time)
Growth Opportunities:
- Potential to advance to a Director-level role with increased responsibilities
- Broad exposure to various aspects of regional marketing and cross-functional teams
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential within the regional marketing function and the broader organization.
🌍 Location & Work Environment
Office Type: Field-based (with regular travel to regional offices and customer sites)
Office Location(s): New Orleans, Louisiana; San Antonio, Texas; Houston, Texas
Geographic Context:
- New Orleans: A major metropolitan area with a diverse population and a significant healthcare industry
- San Antonio: A large city with a growing biotechnology and healthcare sector
- Houston: The most populous city in Texas, with a robust healthcare industry and a diverse population
Work Schedule: Full-time (40 hours/week) with regular travel and occasional evening/weekend work
ASSUMPTION: The work environment is dynamic, with a mix of office-based and field-based activities, requiring flexibility and adaptability.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site or virtual interview with hiring manager and cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Demonstrated experience in regional marketing, KOL engagement, and speaker training
- Strong business acumen and understanding of market dynamics
- Excellent communication, organizational, and planning skills
- Ability to build productive stakeholder relationships and meet their needs
- Willingness to travel regularly and work evenings and weekends
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with KOL engagement, speaker training, and regional marketing
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Regional Marketing, KOL Engagement, Speaker Training, Disease State Education, Promotional Programs, Cross-Functional Teams, Market Dynamics, Business Acumen, Communication Skills, Organizational Skills
ASSUMPTION: The interview process may include case studies, scenario-based questions, and role-play exercises to assess your fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in these tools is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient First
- Innovation
- Sustainability
- Integrity
- Collaboration
- Excellence
Work Style:
- Collaborative and inclusive team environment
- Fast-paced and dynamic, with a focus on results and execution
- Opportunities for professional growth and development
- Willingness to travel regularly and work evenings and weekends
Self-Assessment Questions:
- How do you align with the company's Patient First value, and can you provide an example of a time when you put patients' needs above all else?
- Describe your comfort level with working in a fast-paced, dynamic environment with a focus on results and execution.
- How do you approach professional growth and development, and what steps have you taken in your current role to advance your career?
ASSUMPTION: Bristol Myers Squibb values candidates who demonstrate a strong cultural fit and a commitment to the company's mission and values.
⚠️ Potential Challenges
- Regular travel requirements, which may impact work-life balance
- Occasional evening and weekend work, depending on customer and event schedules
- Managing multiple projects and priorities simultaneously, requiring strong organizational and time management skills
- Working in a dynamic and sometimes unpredictable field-based environment
ASSUMPTION: These challenges may vary depending on the specific territory and customer base.
📈 Similar Roles Comparison
- This role differs from other regional marketing positions in its focus on commercial KOL engagement and speaker training, rather than field sales or medical affairs
- Industry-specific context: The pharmaceutical industry is highly competitive, with a strong emphasis on innovation, data-driven decision-making, and regulatory compliance
- Career path comparison: This role offers a clear path to advancement within the regional marketing function and the broader organization
ASSUMPTION: This role may require more frequent travel and a greater focus on KOL engagement and speaker training than similar roles in other industries.
📝 Sample Projects
- Developing and executing a regional speaker training program for a new product launch
- Collaborating with cross-functional teams to create and implement a targeted account plan for a key customer
- Leading an Advisory Board to gather insights and input on a disease state or product
ASSUMPTION: These sample projects may vary depending on the specific territory, customer base, and product portfolio.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other field-based and home office-based teams, and what are the expectations for cross-functional collaboration?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does the company support work-life balance for field-based employees, given the regular travel requirements?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with KOL engagement, speaker training, and regional marketing
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
