📌 Core Information
🔹 Job Title: Associate Director - Digital Customer Growth
🔹 Company: AT&T
🔹 Location: Dallas, Texas (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Telecommunications
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site (Dallas, TX or Bothell, WA) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end digital plans for measurable business impact
- Aligning go-to-market tactics across product, offer, and content functions
- Partnering with cross-functional teams to ensure digital funnel alignment
- Optimizing campaign performance across web, mobile, and app
- Prioritizing offers to maximize engagement and business outcomes
ASSUMPTION: This role requires a strategic and data-driven thinker with strong analytical and communication skills. Experience in telecom or subscription-based services is preferred.
📋 Key Responsibilities
✅ Own campaign and offer strategy execution across the end-to-end digital purchase journey
✅ Align go-to-market tactics across product, offer, and content functions
✅ Partner with campaign managers and content teams to ensure digital funnel alignment
✅ Track and optimize campaign performance across web, mobile, and app
✅ Sequence and prioritize offers to maximize engagement and business outcomes
ASSUMPTION: This role requires a high level of collaboration and clear communication across various teams. Strong analytical skills are necessary to translate data into go-to-market plans.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or digital strategy
Experience: 7+ years of go-to-market, product marketing, or digital strategy experience
Required Skills:
- Proven ability to influence and lead across cross-functional teams
- Strong analytical and storytelling skills to translate data into go-to-market plans
- Familiarity with GTM tools and digital analytics dashboards
Preferred Skills:
- Experience with telecom, subscription-based services, or SaaS products
- Strategic alignment of GTM tactics with measurable funnel performance improvements
- Seamless delivery of high-impact campaigns from strategy to conversion
- Increased operational efficiency and customer experience cohesion
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have strong problem-solving skills and the ability to work in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: $158,200 - $237,400 USD Annual
Benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave
- Adoption Reimbursement
- Disability Benefits
- Life and Accidental Death Insurance
- Supplemental benefit programs
- Employee Assistance Programs
- Extensive employee wellness programs
- Employee discounts
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on the company's standard compensation structure for this role and experience level. Benefits are subject to change and may vary based on employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: 10,001+ employees
Founded: 1983 (as a result of the breakup of AT&T Corporation)
Company Description:
- AT&T is a global leader in communications and technology, providing wireless, broadband, and entertainment services
- The company is committed to creating a world where everything works together seamlessly, improving customers' lives
- AT&T offers a wide range of career opportunities and is dedicated to providing equal employment opportunities
Company Specialties:
- Wireless Services
- U-Verse
- Enterprise Applications & Managed Hosting Solutions
Company Website: http://www.att.com
ASSUMPTION: AT&T is a large, established company with a diverse range of products and services. This role may offer opportunities for growth and career advancement within the organization.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Director of Go-To-Market Strategy
Work Arrangement: On-site with a minimum of 5 days per week, with remote flexibility
Growth Opportunities:
- Potential to move into a director or senior-level role within the organization
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a large, global company and learn from industry experts
ASSUMPTION: This role offers opportunities for professional growth and development within the company. Successful candidates will have the chance to work on high-visibility projects and collaborate with experienced team members.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Dallas, TX or Bothell, WA
Geographic Context:
- Dallas, TX: A large, diverse city with a thriving job market and numerous cultural attractions
- Bothell, WA: A suburb of Seattle with a mix of urban and suburban living, close to nature and outdoor activities
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The work environment is collaborative and fast-paced, with a focus on driving business results through digital channels.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a recruiter
- In-depth interviews with hiring managers and team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach
- Cross-functional collaboration and communication
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on digital strategy, campaign management, and cross-functional leadership
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership, and ability to work collaboratively
ATS Keywords: Digital Strategy, Campaign Management, Content Strategy, Analytics, Cross-Functional Leadership, Operational Efficiency, Customer Experience, Data Analysis, Storytelling, Telecom Experience, SaaS Products, GTM Tools, Digital Analytics, Strategic Thinking, Collaboration, Communication
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and experience through thoughtful responses to interview questions and a well-prepared resume and cover letter.
🛠️ Tools & Technologies
- GTM tools (e.g., Asana, Trello, JIRA)
- Digital analytics dashboards (e.g., Google Analytics, Adobe Analytics)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Microsoft Project, Smartsheet)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Inspire our people
- Act with integrity
- Deliver on our promises
- Create a diverse and inclusive environment
- Win as one team
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience leading cross-functional teams and driving results through digital channels?
ASSUMPTION: AT&T values diversity, inclusion, and collaboration. Candidates should be comfortable working in a team environment and be open to learning and adapting to new situations.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including stakeholders with varying levels of digital expertise
- Adapting to changes in strategy or priorities, as digital marketing is a dynamic field
- Balancing the need for data-driven decision-making with the need for swift execution
ASSUMPTION: This role may present challenges related to managing multiple priorities, collaborating effectively with cross-functional teams, and adapting to changes in strategy or priorities. Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to related roles, this position places a greater emphasis on end-to-end digital strategy and execution, rather than focusing on specific channels or tactics
- Industry-specific context: The telecommunications industry is highly competitive and rapidly evolving, with a strong focus on digital customer experience and engagement
- Career path comparison: This role may serve as a stepping stone to director or senior-level positions within the organization, or provide a pathway to other digital marketing or strategy roles within the industry
ASSUMPTION: This role is unique in its focus on end-to-end digital strategy and execution within the telecommunications industry. Candidates should be prepared to demonstrate their strategic thinking and analytical skills, as well as their ability to work collaboratively with cross-functional teams.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including campaign, offer, and content optimization across the entire customer journey
- Analyzing customer data to identify trends and insights, and using those insights to inform digital marketing strategy and improve business outcomes
- Collaborating with cross-functional teams to optimize the digital customer experience, including website, mobile app, and in-app experiences
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of this role. Candidates should be prepared to discuss their experience with similar projects and how they have driven measurable business impact.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for collaboration with other teams or departments within the company?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Successful candidates will be able to demonstrate their fit with the company's values and culture, as well as their ability to drive results through digital channels.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on digital strategy, campaign management, and cross-functional leadership
- Prepare for interviews by researching the company and practicing your responses to behavioral and situational interview questions
- Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to present a portfolio of your work or provide examples of your achievements in digital strategy and execution
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
