Associate Director, Digital Marketing Analytics

📌 Core Information

🔹 Job Title: Associate Director, Digital Marketing Analytics

🔹 Company: CMI Media Group

🔹 Location: Multiple locations (Cherry Hill, NJ; Philadelphia, PA; Parsippany, NJ; Chicago, IL; Chesterbrook, PA; New York, NY)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site (multiple office locations)

🚀 Job Overview

Key aspects of this role include:

• Architecting measurement strategies to align with client objectives
• Driving campaign optimization and innovation through data-driven insights
• Leading and mentoring a team of analysts
• Serving as a thought leader and expert in digital marketing analytics
• Continuously exploring and implementing new technologies and methodologies

ASSUMPTION: This role requires a strong background in digital marketing analytics and a proven track record of leading teams. Candidates should be comfortable working in a fast-paced, dynamic environment and have a passion for driving data-driven results.

📋 Key Responsibilities

✅ Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns.

✅ Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.

✅ Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics.

✅ Empower a team of analysts by mentoring, coaching, and inspiring them to foster a culture of collaboration, growth, and analytical excellence.

✅ Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department.

ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects and priorities simultaneously. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong time management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field (MBA or advanced degree preferred)

Experience: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. 3-5 years of experience leading and mentoring teams.

Required Skills:

• Expertise in digital marketing analytics and measurement strategies
• Strong leadership and mentoring skills
• Exceptional communication and interpersonal skills
• Proven ability to build strong relationships and understand client needs
• Passion for innovation and continuous learning
• Familiarity with healthcare industry (preferred)

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Familiarity with SQL and data analysis tools (e.g., R, Python)
• Knowledge of healthcare industry trends and regulations

ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry may have an advantage in this role. However, a strong background in digital marketing analytics and a willingness to learn the healthcare industry are more important.

💰 Compensation & Benefits

Salary Range: $70,000 - $140,000 (USD) per year

Benefits:

• Comprehensive benefits package
• Ongoing professional development opportunities
• Work-life balance

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specifically focused on healthcare, wellness, and pharmaceutical marketing

Company Size: 1,001-5,000 employees (global), with multiple office locations across the US and internationally

Founded: 1989

Company Description:

• CMI Media Group is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing
• The company offers a range of services, including audience strategy, planning, development, and insights; data and analytics; buying and investment; and direct response and customer experience
• CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients

Company Specialties:

• Media planning and buying
• Innovation
• Customer insights
• Technology
• Search engine marketing and optimization
• Social media
• Data analytics
• Machine learning
• Audience analysis
• HCP marketing
• Patient marketing
• DTP marketing

Company Website: www.cmimediagroup.com

ASSUMPTION: CMI Media Group's focus on the healthcare industry provides unique opportunities for candidates interested in making a tangible impact on patient outcomes. The company's size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid to senior-level management role, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Senior Director of Digital Marketing Analytics and may have supervisory responsibilities for a team of analysts

Work Arrangement: On-site, with multiple office locations across the US. Some flexibility for remote work may be available

Growth Opportunities:

• Advancement to a director or vice president role within the digital marketing analytics department
• Expansion into other areas of the business, such as media planning, buying, or customer experience
• Opportunities to work on high-profile client accounts and drive significant business impact

ASSUMPTION: This role offers significant opportunities for career growth and development within a dynamic and fast-growing industry. Candidates should be prepared to take on increasing levels of responsibility and leadership as they progress in their careers.

🌍 Location & Work Environment

Office Type: Multiple office locations across the US, with a headquarters in Philadelphia, PA

Office Location(s): Cherry Hill, NJ; Philadelphia, PA; Parsippany, NJ; Chicago, IL; Chesterbrook, PA; New York, NY

Geographic Context:

• Cherry Hill, NJ: A suburban area near Philadelphia, with a mix of residential and commercial properties
• Philadelphia, PA: A major city with a diverse economy and a strong healthcare industry
• Parsippany, NJ: A suburban area with a mix of residential and commercial properties, located near major highways and transportation networks
• Chicago, IL: A major city with a diverse economy and a strong healthcare industry
• Chesterbrook, PA: A suburban area with a mix of residential and commercial properties, located near Philadelphia
• New York, NY: A major city with a diverse economy and a strong healthcare industry

Work Schedule: Full-time (40 hours per week), with some flexibility for remote work as needed

ASSUMPTION: The multiple office locations offer candidates the opportunity to work in a dynamic and fast-paced environment, with access to a diverse range of clients and industries. The geographic context of each location provides unique opportunities for candidates to engage with local communities and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Data analysis and interpretation skills
• Leadership and mentoring abilities
• Communication and interpersonal skills
• Problem-solving and critical thinking skills
• Understanding of the healthcare industry and relevant trends

Application Tips:

• Highlight relevant experience and achievements in digital marketing analytics and team leadership
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with team members

ATS Keywords: Digital marketing analytics, measurement strategies, campaign optimization, team leadership, healthcare industry, data-driven insights

ASSUMPTION: The interview process for this role is likely to be comprehensive and rigorous, with a focus on assessing the candidate's technical skills, leadership abilities, and cultural fit with the company. Candidates should be prepared to provide specific examples of their achievements and the impact they have made in previous roles.

🛠️ Tools & Technologies

• Data visualization tools (e.g., Tableau, Power BI)
• Data analysis tools (e.g., R, Python)
• SQL
• Google Analytics
• Tag management systems (e.g., Google Tag Manager)
• Marketing automation platforms (e.g., Marketo, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client and project. Candidates should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Focused on improving patient outcomes through innovative and effective marketing campaigns
• Collaborative: Committed to working together to achieve shared goals and drive business impact
• Innovative: Dedicated to exploring new technologies and methodologies to stay ahead of the curve in the dynamic healthcare marketing landscape

Work Style:

• Data-driven: Candidates should be comfortable making decisions based on data and analytics
• Results-oriented: Candidates should be focused on driving business impact and achieving measurable results
• Adaptable: Candidates should be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities and projects

Self-Assessment Questions:

• Do you have a proven track record of driving data-driven results in a fast-paced environment?
• Are you comfortable leading and mentoring a team of analysts, fostering a culture of collaboration and growth?
• Do you have a passion for innovation and continuous learning, with a strong desire to stay ahead of the curve in the digital marketing analytics landscape?

ASSUMPTION: Candidates who are a strong cultural fit for CMI Media Group are likely to be data-driven, results-oriented, and adaptable, with a strong commitment to collaboration and innovation. They should be comfortable working in a fast-paced, dynamic environment and be passionate about driving data-driven results.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, with a high level of independence
• Working in a fast-paced, dynamic environment with changing priorities and projects
• Keeping up with the latest trends and technologies in the digital marketing analytics landscape
• Building and maintaining strong relationships with internal teams and clients
• Balancing the need for data-driven insights with the need for quick decision-making and action

ASSUMPTION: These challenges are inherent in a role that requires a high level of independence, strong leadership skills, and a deep understanding of the digital marketing analytics landscape. Candidates should be comfortable working in a fast-paced, dynamic environment and be prepared to take on increasing levels of responsibility as they progress in their careers.

📈 Similar Roles Comparison

• This role is unique in its focus on the healthcare industry and the opportunity to drive tangible impact on patient outcomes through effective marketing campaigns
• Compared to similar roles in other industries, this role offers a unique opportunity to work on high-profile client accounts and drive significant business impact
• Career progression in this role may involve advancement to a director or vice president role within the digital marketing analytics department, or expansion into other areas of the business, such as media planning, buying, or customer experience

ASSUMPTION: This role offers unique opportunities for candidates interested in the healthcare industry and the chance to drive tangible impact on patient outcomes. Candidates should be prepared to take on increasing levels of responsibility and leadership as they progress in their careers.

📝 Sample Projects

• Developing and executing a comprehensive measurement and analysis plan for a major pharmaceutical client, aligning with their business objectives and driving meaningful insights from online and offline marketing campaigns
• Analyzing campaign performance for a healthcare wellness brand, identifying opportunities for optimization and championing data-driven recommendations to elevate campaign effectiveness
• Leading a team of analysts in a comprehensive review of the company's data and analytics processes, identifying areas for improvement and driving innovation within the department

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that candidates may face in this role. The specific projects and priorities may vary depending on the client and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing analytics department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities and challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does the company approach innovation and staying ahead of the curve in the digital marketing analytics landscape?
• What are the key performance indicators (KPIs) and metrics used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company's priorities and challenges. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with team members
• If selected for an interview, be prepared to provide specific examples of your achievements and the impact you have made in previous roles
• Follow up with the hiring manager or HR team within 48 hours of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.