Internal Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Internal Marketing and Communications Manager

🔹 Company: ActiveCampaign

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Chicago, IL)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive internal communication strategies
• Driving internal campaigns to reinforce company values and enhance organizational alignment
• Partnering with executive team to create high-impact communication strategies
• Crafting compelling talking points, executive presentations, and internal announcements
• Designing and executing initiatives to amplify company culture and enhance employee experience

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with senior leaders and cross-functional teams.

📋 Key Responsibilities

✅ Develop and implement a comprehensive internal communication strategy that aligns with ActiveCampaign’s business objectives

✅ Drive internal campaigns that reinforce company values, increase employee participation, and enhance organizational alignment

✅ Serve as a strategic partner to the executive team, developing high-impact communication strategies and messaging that reinforce business priorities and company vision

✅ Craft compelling talking points, executive presentations, and internal announcements that inspire employees and enhance leadership visibility

✅ Design and execute initiatives that amplify company culture, foster collaboration, and enhance employee experience, including company-wide meetings, recognition programs, and engagement campaigns

✅ Work closely with People Operations, Marketing, and other internal stakeholders to ensure messaging is cohesive, effective, and aligned with broader business objectives

✅ Develop and oversee internal communication plans during crises or significant organizational changes

✅ Establish feedback mechanisms, analyze employee sentiment, and iterate on strategies to improve communication effectiveness and engagement

✅ Act as a champion of ActiveCampaign’s mission, values, and voice, ensuring our internal culture reflects the excellence we bring to our customers

ASSUMPTION: This role requires a proactive approach to identifying challenges and implementing thoughtful, effective solutions.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field

Experience: 7+ years of experience in internal communications, employee engagement, or related fields within a fast-paced SaaS or technology-driven company

Required Skills:

• Ability to develop and execute internal communication initiatives that drive alignment and business impact
• Mastery in storytelling, executive communications, and message crafting for diverse audiences
• Strong ability to partner with senior leaders, influence cross-functional teams, and drive company-wide initiatives
• Proven track record of managing multiple priorities and delivering results in a dynamic environment
• Comfortable working across and aligning global teams, with a deep appreciation for diverse perspectives and inclusive communication

Preferred Skills:

• Experience with employee engagement platforms and tools
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in a similar role within a SaaS or technology-driven company are strongly preferred.

💰 Compensation & Benefits

Salary Range: $116,000 - $145,000 a year

Benefits:

• Comprehensive health and wellness benefits
• Open paid time off
• Generous 401(k) matching program
• Quarterly Path Perks
• Access to professional development resources
• Paid sabbatical leave after five years of service

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is a good faith estimate based on the location associated with the job posting. The actual salary may vary based on the candidate’s skills, experience, and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2003

Company Description:

• ActiveCampaign is an email and marketing automation platform that helps businesses turn ideas into results
• They combine data, AI, and integrations to make it effortless to create personalized experiences across the entire customer lifecycle
• ActiveCampaign is committed to fostering an inclusive culture that embraces diverse voices, backgrounds, and perspectives

Company Specialties:

• Email marketing
• Marketing automation
• Sales automation

Company Website: www.activecampaign.com

ASSUMPTION: ActiveCampaign is a well-established company in the marketing automation industry, with a strong focus on customer success and employee engagement.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Senior Director of Brand Communications

Work Arrangement: On-site (Chicago, IL) with potential for hybrid or remote work in the future

Growth Opportunities:

• Potential to grow into a leadership role within the Brand Communications team
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s internal communications strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): 1 N Dearborn, Suite 500, Chicago, IL 60602, US

Geographic Context:

• Chicago is a vibrant, multicultural city with a thriving tech industry
• The office is located in the River North neighborhood, close to public transportation and various amenities
• ActiveCampaign fosters a diverse and inclusive work environment, with employees from various backgrounds and locations

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work environment at ActiveCampaign is dynamic, collaborative, and focused on employee success.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site interview with the Brand Communications team and other stakeholders
• Final interview with the Senior Director of Brand Communications

Key Assessment Areas:

• Communication skills and ability to craft compelling messages
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with ActiveCampaign’s values
• Experience with internal communications and employee engagement

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your internal communication campaigns and their impact
• Research ActiveCampaign’s company culture and values to demonstrate your fit

ATS Keywords: Internal Communications, Employee Engagement, Strategic Partnership, Executive Communications, Message Crafting, Cross-Functional Collaboration, Crisis Communication, Feedback Mechanisms, Diversity and Inclusion

ASSUMPTION: The interview process at ActiveCampaign is thorough and designed to assess the candidate’s fit for the role and the company culture.

🛠️ Tools & Technologies

• Employee engagement platforms (e.g., Culture Amp, Officevibe)
• Communication tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate’s role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Curious
• Tenacious
• Inclusive
• Collaborative

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Proactive and solution-oriented
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with ActiveCampaign’s core values, and how have you demonstrated them in your previous roles?
• How do you approach working with diverse teams and stakeholders, and how have you fostered inclusive communication in the past?
• How do you stay organized and manage multiple priorities in a dynamic work environment?

ASSUMPTION: ActiveCampaign places a strong emphasis on cultural fit and values-driven decision-making in their hiring process.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Adapting to changes in business priorities and communication strategies
• Working with diverse teams and stakeholders to align messaging and ensure consistency
• Measuring the impact of internal communication initiatives and making data-driven decisions

ASSUMPTION: These challenges can be overcome by a proactive, strategic, and collaborative approach to internal communications.

📈 Similar Roles Comparison

• This role is similar to a Corporate Communications Manager or an Employee Communications Manager, but with a stronger focus on strategic partnership and executive communications
• In the marketing automation industry, internal communications play a critical role in driving employee engagement and alignment with business objectives
• This role offers significant growth potential, with opportunities to advance to a leadership position within the Brand Communications team

ASSUMPTION: Candidates should research similar roles and the industry context to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a company-wide communication plan for a major product launch
• Creating and implementing an employee recognition program to boost engagement and retention
• Partnering with the executive team to craft a compelling narrative around a significant organizational change

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the impact it can have on the organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications strategy for ActiveCampaign?
• What are the biggest challenges facing the internal communications team, and how can this role address them?
• How does ActiveCampaign support the professional development and growth of its employees?
• What is the company’s approach to measuring the impact of internal communication initiatives?
• How does the Brand Communications team collaborate with other departments, such as Marketing and Sales?

ASSUMPTION: These questions demonstrate the candidate’s interest in the role, the company, and the opportunity for growth and impact.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your internal communication campaigns and their impact
• Research ActiveCampaign’s company culture and values to demonstrate your fit
• Follow up with the hiring manager one week after submission to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.