📌 Core Information
🔹 Job Title: Associate Director, Growth
🔹 Company: Brainlabs
🔹 Location: On-site in New York City, New York
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading new business development by owning the pitch process
- Driving strategy and crafting compelling client narratives
- Representing the agency with impact and delivering persuasive presentations
- Developing high-level media strategies that excite clients and solve business challenges
ASSUMPTION: This role requires a strong focus on business development and client-facing responsibilities, with a significant portion of time spent on pitching and prospecting.
📋 Key Responsibilities
✅ Lead and own the pitch process, managing end-to-end new business pitches and confidently delivering in-room presentations
✅ Be a builder and a doer, shaping proposals, coordinating internal teams, and directly contributing to creative and strategic development
✅ Represent the agency with impact, delivering compelling, customized narratives that articulate the value proposition
✅ Develop media expertise across the board, creating high-level strategies that excite clients and solve business challenges
✅ Prospect and hunt for opportunities, meeting with prospective clients to uncover business needs and articulate how the agency's capabilities can address their goals
ASSUMPTION: This role involves frequent travel and in-person client meetings, with a significant portion of time spent on new business development.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in media, advertising, or a related field, with a proven track record in business development and client management
Required Skills:
- Proven cross- and up-sell experience
- Excellent storytelling, pitching, and presentation skills
- Strong communication skills with excellent multi-stakeholder relationship-building experience
- Calm under pressure and detail-oriented
- Strong organizational and team engagement skills
Preferred Skills:
- Experience with media planning and buying tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a master's degree in a related field or relevant certifications may be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a High-Performance media agency, focused on delivering profitable and sustained business impact through data-driven strategies and cutting-edge technology.
Company Size: Brainlabs has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Brainlabs was founded in 2012, with a mission to become the world's biggest and best independent media agency.
Company Description:
- Brainlabs is a culture-first company, with a set of shared principles, philosophies, and values documented in The Brainlabs Culture Code
- The company plans and buys media that delivers profitable and sustained business impact, using superteams of Brainlabbers fueled by data and enabled by technology
- Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities
Company Specialties:
- PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, Google Marketing Platform, Consultancy, Tech, Creative, Data Science, Data Strategy, Influencer, Media Strategy, Media Planning, Organic Social, DOOH, Retail Media, and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on culture and employee development creates an environment that prioritizes individual growth and collaboration.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director, Growth
Reporting Structure: The Associate Director, Growth will oversee the pitch process and coordinate internal teams to support new business development efforts
Work Arrangement: This role is on-site in New York City, with flexibility for remote work as needed
Growth Opportunities:
- Progression to a Director-level role within the Growth team
- Expansion into other areas of the business, such as account management or strategy
- Opportunities to work on high-profile, global accounts and drive significant business impact
ASSUMPTION: This role offers significant growth potential, with opportunities to advance within the Growth team or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Brainlabs' New York City office is a collaborative, open-plan workspace with a focus on employee comfort and productivity
Office Location(s): 90 Broad Street, Suite 1701, New York City, New York 10004
Geographic Context:
- New York City is a major global hub for advertising and media, providing ample opportunities for networking and professional development
- The office is located in the Financial District, offering easy access to public transportation and nearby amenities
- The city's diverse cultural scene and vibrant nightlife provide ample opportunities for social and recreational activities
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: The on-site work arrangement in New York City provides ample opportunities for networking and collaboration with colleagues and clients.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Skills interview with the Growth team to discuss relevant experience and expertise
- Final interview with the Director, Growth to discuss the role and company culture
Key Assessment Areas:
- Media expertise and strategic thinking
- Presentation and communication skills
- Client management and relationship-building skills
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful pitches and client presentations to showcase during the interview process
- Research Brainlabs' culture and values to demonstrate your understanding of the company and alignment with its mission
ATS Keywords: New business development, pitch process, client management, media expertise, strategic thinking, presentation skills, advertising, marketing
ASSUMPTION: The interview process for this role is comprehensive and designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Media planning and buying tools (e.g., Google Ads, Facebook Ads, etc.)
- Presentation software (e.g., PowerPoint, Google Slides, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard media planning and buying tools, as well as presentation software, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Winning together
- Respect and rely on process
- Energized by new relationships
- Coach and teammate
- Calm under pressure
- Think like a marketer, act like a seller
- Detail-obsessed, without losing sight of the big picture
- Embrace workload volatility
- Results-driven and energized by making an impact
Work Style:
- Collaborative and team-oriented
- High-energy and enthusiastic
- Commercial and competitive
- Detail-oriented and organized
Self-Assessment Questions:
- Do you align with Brainlabs' values, particularly 'winning together' and 'energized by new relationships'?
- Are you comfortable working in a fast-paced, dynamic environment with varying workloads?
- Do you possess strong communication skills and the ability to build relationships with multiple stakeholders?
ASSUMPTION: Brainlabs' culture is highly collaborative and focused on winning together, with an emphasis on energy, enthusiasm, and commercial acumen.
⚠️ Potential Challenges
- Managing a high volume of new business pitches and presentations
- Balancing client management responsibilities with new business development efforts
- Adapting to a dynamic and fast-paced work environment with varying workloads
- Competing with established media agencies for new business opportunities
ASSUMPTION: This role presents unique challenges related to managing a high volume of new business pitches and balancing client management responsibilities with new business development efforts.
📈 Similar Roles Comparison
- Compared to other senior business development roles in the advertising industry, this role places a greater emphasis on media expertise and strategic thinking
- Brainlabs' focus on data-driven strategies and cutting-edge technology sets it apart from traditional media agencies
- Career progression in this role may differ from that of a traditional account management or strategy role, with a greater emphasis on new business development and client acquisition
ASSUMPTION: This role offers unique opportunities for growth and development within the context of Brainlabs' data-driven, technology-focused approach to media planning and buying.
📝 Sample Projects
- Developing a comprehensive pitch deck for a high-profile, global client, highlighting Brainlabs' unique value proposition and data-driven approach to media planning and buying
- Conducting market research and competitive analysis to inform the development of a targeted media strategy for a new client in the retail sector
- Managing the end-to-end pitch process for a mid-sized client in the technology industry, including logistics, team coordination, and in-room presentation delivery
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and research to logistics and delivery.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for a new business pitch, from initial prospecting to final delivery?
- How does the Growth team collaborate with other departments, such as Account Management and Strategy, to support new business development efforts?
- What opportunities are there for professional growth and development within the Growth team and the broader organization?
- How does Brainlabs approach client relationships, and what are the key priorities for client management in this role?
- What are the most significant challenges facing the Growth team in the current market, and how can this role contribute to addressing them?
ASSUMPTION: These key questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful pitches and client presentations to showcase during the interview process
- Research Brainlabs' culture and values to demonstrate your understanding of the company and alignment with its mission
- Follow up with the hiring manager one week after submission to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
