📌 Core Information
🔹 Job Title: Associate Director, Growth Marketing
🔹 Company: Dotdash Meredith
🔹 Location: New York, NY - 225 Liberty Street (Hybrid: 3 days in-office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing newsletter and browser notification programs to maximize traffic referrals and subscriber engagement.
- Collaborating with cross-functional teams, including brand leaders, stakeholders, and internal teams such as Edit, Design, Data, Product, and Marketing.
- Interpreting data and insights to develop actionable strategies and recommendations.
- Managing and coaching content marketers/editors responsible for developing and executing newsletter and notification content strategy.
- Working with assigned brands to ensure program strategy and content align with brand editorial strategy, subscriber interests, and business goals.
ASSUMPTION: This role requires a strategic, forward-thinking mindset with strong analytical skills and the ability to manage multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Develop, articulate, and execute the vision, strategic direction, and roadmap for assigned brands' newsletter and browser notification programs, aligned with wider brand vision and goals.
✅ Build strong, collaborative working relationships with brand leaders and stakeholders, offering strategic recommendations and delivering high-quality execution.
✅ Lead and manage content marketers/editors, providing coaching and fostering their growth and development. Serve as a quarterback within the pod, steering cross-functional deliverables or initiatives when needed.
✅ Oversee programs and maintain a close pulse on the full lifecycle from subscriber acquisition through retention, ensuring the program and content strategy evolve as needed to grow subscriber engagement and connect with new audiences.
✅ Develop and implement retention strategies, best practices, and A/B testing to increase subscriber engagement, reduce churn, and improve LTV.
✅ Establish program and performance growth goals, monitor and analyze program performance, and provide regular reporting and insights to stakeholders.
✅ Maintain a close pulse on industry news, trends, and innovation, and stay current on CAN-SPAM regulations and platform changes that affect email programs and metrics.
ASSUMPTION: This role requires a proactive approach to identifying challenges and opportunities, and the ability to work independently and deliver exceptional support, thought partnership, and execution.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum 6 years of experience in CRM, growth marketing, lifecycle marketing, or audience development roles
Required Skills:
- Proven track record of driving subscriber engagement or customer retention
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders
- Strong analytical skills with experience in performance analysis and data-driven decision making
- Successful track record of managing multiple projects and stakeholders simultaneously
- Strong collaboration and communication skills, with experience and comfort working cross-functionally
Preferred Skills:
- Proficiency in Excel and/or Google Sheets
ASSUMPTION: Candidates with experience in email marketing, A/B testing, and lifecycle marketing will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $110,000.00 - $120,000.00 (New York)
Benefits:
- Medical, Dental, Vision, Prescription Drug Coverage
- Unlimited Paid Time Off (PTO)
- Adoption or Surrogate Assistance, Donation Matching, Tuition Reimbursement
- Basic Life Insurance, Basic Accidental Death & Dismemberment, Supplemental Life Insurance, Supplemental Accident Insurance
- Commuter Benefits, Short Term and Long Term Disability, Health Savings and Flexible Spending Accounts, Family Care Benefits
- 401K Savings Plan with Company Match, 10-12 Paid Holidays Annually, Generous Paid Parental Leave
- Voluntary Benefits (Pet Insurance, Accident, Critical and Hospital Indemnity Health Insurance Coverage, Life and Disability Insurance)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is specific to the New York location. Salaries for other locations may vary based on the cost of living and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Dotdash Meredith is America’s largest digital and print publisher, with 40+ iconic and fast-growing brands that reach nearly 200 million people every month, including 95% of US women. The company harnesses the best intent-driven content, the fastest sites, and the fewest ads to help people make decisions, take action, and find inspiration.
Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Dotdash Meredith was founded in 2017 through the merger of Dotdash and Meredith Corporation.
Company Description:
- Dotdash Meredith is home to iconic brands such as PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.
- The company focuses on creating high-quality, engaging content that resonates with its audience and drives meaningful results for its advertising partners.
- Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).
Company Specialties:
- Digital and print publishing
- Content creation and distribution
- Brand management and advertising solutions
- Data-driven marketing and audience engagement
Company Website: www.dotdashmeredith.com
ASSUMPTION: Dotdash Meredith's extensive portfolio of brands and large audience reach provide ample opportunities for growth and career development within the company.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and team leadership.
Reporting Structure: The Associate Director, Growth Marketing reports directly to the Senior Director, Growth Marketing and works closely with brand leaders, stakeholders, and cross-functional teams.
Work Arrangement: This role is hybrid, with in-office expectations of 3 days per week and the ability to work remotely for up to 2 days per week.
Growth Opportunities:
- Potential career progression to Senior Director or Director-level roles within the Growth and Audience Relationship team or other departments within Dotdash Meredith.
- Opportunities to lead and manage larger teams or take on broader responsibilities as the company continues to grow and expand its brand portfolio.
- Chances to collaborate with and learn from industry experts across various brands and departments within Dotdash Meredith.
ASSUMPTION: The hybrid work arrangement and mid-sized company environment provide a balance between flexibility and collaboration, fostering growth and development opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Dotdash Meredith's headquarters is located in New York City, with a modern, collaborative work environment designed to foster creativity and productivity.
Office Location(s): 225 Liberty St, New York, 10281, US
Geographic Context:
- New York City is a major global hub for media, advertising, and technology, providing ample networking and professional development opportunities.
- The office is conveniently located near public transportation, with easy access to various amenities and attractions.
- The city offers a diverse range of cultural, culinary, and entertainment experiences, catering to various interests and lifestyles.
Work Schedule: The work schedule is primarily Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to accommodate project deadlines or team availability.
ASSUMPTION: The hybrid work arrangement and central office location provide a balance between work-life integration and access to the vibrant energy and resources of New York City.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Subsequent video interviews with the hiring manager and other team members
- Final on-site or virtual interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Leadership and team management capabilities
- Cultural fit and alignment with Dotdash Meredith's core values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, using specific examples and quantifiable achievements.
- Demonstrate your understanding of Dotdash Meredith's brand portfolio and the role's requirements by addressing how your background and skills make you a strong fit for the position.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment.
- Research Dotdash Meredith's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and vision.
ATS Keywords: Growth Marketing, Lifecycle Marketing, Audience Development, CRM, Email Marketing, A/B Testing, Data Analysis, Team Leadership, Cross-Functional Teams, Brand Management, Strategic Planning, Performance Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and cultural fit, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Email service providers (ESP) such as Mailchimp, Constant Contact, or SendGrid
- CRM platforms such as Salesforce, HubSpot, or Zoho CRM
- Data analysis and visualization tools such as Google Analytics, Tableau, or Power BI
- Project management tools such as Asana, Trello, or Jira
- Collaboration and communication tools such as Slack, Microsoft Teams, or Google Workspace
ASSUMPTION: The specific tools and technologies used may vary depending on the brand and team, but the role requires proficiency in email marketing, data analysis, and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Champion Accountability
- Respect All
- Expect Integrity
- Act Now, Not Later
- Make it Matter
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Data-driven and strategic
- Results-focused and accountable
- Inclusive and respectful
Self-Assessment Questions:
- How do you embody Dotdash Meredith's core values in your daily work and interactions with colleagues and stakeholders?
- How do you balance the need for strategic, long-term planning with the ability to act quickly and make data-driven decisions in a fast-paced environment?
- How do you foster a collaborative and inclusive work environment that respects and values diverse perspectives and backgrounds?
ASSUMPTION: Dotdash Meredith's core values and work style emphasize a culture of accountability, respect, integrity, and results-driven collaboration, with a focus on making a meaningful impact on the business and its audiences.
⚠️ Potential Challenges
- The role requires managing multiple projects and stakeholders simultaneously, which can be challenging and demanding at times.
- The fast-paced nature of the role may require occasional flexibility and adaptability to meet tight deadlines and shifting priorities.
- The role involves working with a wide range of brands and teams, which can present unique challenges and opportunities for collaboration and growth.
- The hybrid work arrangement may require additional effort to maintain strong communication and collaboration with remote team members.
ASSUMPTION: The right candidate will be able to thrive in a fast-paced, dynamic environment and embrace the challenges and opportunities that come with working for a large, diverse organization like Dotdash Meredith.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a greater emphasis on newsletter and browser notification program strategy and management, as well as retention strategies and A/B testing.
- Within the broader marketing industry, this role requires a unique blend of strategic thinking, data analysis, and team leadership skills to drive subscriber engagement and retention for multiple brands.
- Career progression in this role may lead to senior-level positions within the Growth and Audience Relationship team or other departments within Dotdash Meredith, such as brand management or advertising roles.
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific aspect of growth marketing while working for a large, diverse organization with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive retention strategy for a flagship brand's newsletter program, including win-back campaigns, onboarding experiences, and engagement journeys.
- Collaborating with brand leaders and stakeholders to create a targeted content strategy for a newly launched browser notification program, driving subscriber acquisition and engagement.
- Conducting an in-depth analysis of an underperforming newsletter program, identifying opportunities for optimization and implementing data-driven recommendations to improve open rates and click-through rates.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to work with a wide range of brands and teams within Dotdash Meredith.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader growth marketing strategy for Dotdash Meredith, and how will my work contribute to the company's overall goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my onboarding and training support my success in these areas?
- How does Dotdash Meredith support the professional development and growth of its employees, and what opportunities exist for growth and advancement within the company?
- How does the company measure the success of its growth marketing initiatives, and how will my performance be evaluated and assessed in this role?
- How does Dotdash Meredith foster a culture of collaboration and innovation, and what initiatives are in place to encourage cross-functional teamwork and knowledge-sharing?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, using specific examples and quantifiable achievements.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment.
- Research Dotdash Meredith's company culture and values to ensure a strong cultural fit and alignment with the organization's mission and vision.
- Follow up with the hiring manager or HR contact within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
