📌 Core Information
🔹 Job Title: Associate Director, Growth Strategy
🔹 Company: VaynerMedia LLC
🔹 Location: Remote or New York, NY / Los Angeles, CA
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing cross-channel growth strategies for client accounts
- Building financial models and forecasts to support strategic initiatives
- Providing strategic oversight and feedback across all campaign elements
- Defining clear performance KPIs and growth targets for each client
- Identifying and spearheading new revenue-driving initiatives for clients
- Acting as the senior client-facing growth expert
- Fostering strong cross-functional collaboration internally
- Keeping a pulse on market trends and industry developments
- Being a thought leader internally, enabling performance marketing excellence
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Define and steer cross-channel growth strategies for client accounts
✅ Develop detailed business plans, financial models, and marketing forecasts
✅ Provide strategic oversight and feedback across all campaign elements
✅ Define clear performance KPIs and growth targets for each client
✅ Identify and spearhead new revenue-driving initiatives for clients
✅ Act as the senior client-facing growth expert
✅ Foster strong cross-functional collaboration internally
✅ Keep a pulse on market trends and industry developments
✅ Be a thought leader internally, enabling performance marketing excellence
ASSUMPTION: This role involves a high degree of strategic planning and execution, requiring strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 7+ years of experience in performance marketing, growth strategy, consulting, or related roles, with a proven track record of driving significant growth for DTC brands or e-commerce businesses
Required Skills:
- Proven ability to develop and execute multi-channel marketing strategies
- Strong financial acumen and analytical proficiency
- Excellent leadership, communication, and collaboration skills
- Experience managing client relationships or internal stakeholders at a senior level
- KPI-driven mindset with a history of improving key performance metrics
- Highly organized and able to juggle multiple high-priority projects
- Passion for the DTC/e-commerce space and familiarity with the latest trends and tools in digital marketing
- Bold, proactive, and hands-on approach
Preferred Skills:
- Experience working with generative AI in marketing
- Fluency in additional languages
ASSUMPTION: Candidates with experience in both agency and brand-side roles may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2009
Company Description:
- VaynerMedia is a contemporary global creative and media agency
- Expertise in driving relevance for clients and delivering impactful business results
- Part of the VaynerX family of companies
Company Specialties:
- Creative strategy
- Strategy insights
- Media buying
- Media planning
- Analytics
- Communications
- Advertising
- Social media
- Digital marketing
- Brandformance
- Content management
- Social media platforms
- Digital marketing platforms
- Paid social
- Social strategy
- Video production
- Brand building
- Social media trends
- Culture
- Branding
- And cultural trends
Company Website: http://www.vaynermedia.com
ASSUMPTION: VaynerMedia's extensive industry experience and global presence provide a strong foundation for growth strategy roles.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Head of Growth Strategy or similar role
Work Arrangement: Remote OK, with flexibility for on-site work in New York, NY or Los Angeles, CA
Growth Opportunities:
- Potential to advance to a Director or VP level role
- Opportunities to work on diverse client accounts and industries
- Chance to develop expertise in emerging trends and technologies in digital marketing
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site)
Office Location(s): New York, NY; Los Angeles, CA; and remote
Geographic Context:
- New York, NY: Vibrant, multicultural city with a thriving advertising industry
- Los Angeles, CA: Diverse, creative hub with a strong entertainment and tech industry
- Remote: Flexible work arrangement with opportunities to work from anywhere
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work environment and remote flexibility allow for a healthy work-life balance while still providing opportunities for in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter
- Interview with the hiring manager or a team member
- Case study or project presentation
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Financial acumen and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in performance marketing and growth strategy
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare a case study or project presentation demonstrating your ability to develop and execute growth strategies
- Research VaynerMedia's clients and industry to show your understanding of the company and its work
ATS Keywords: Performance marketing, growth strategy, financial modeling, cross-channel marketing, data analysis, client relationship management, strategic planning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, TikTok, etc.)
- Ad tech platforms (Google Ads, Facebook Ads, etc.)
- CRM software (Salesforce, HubSpot, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Embrace the challenge
- Be curious
- Take ownership
- Collaborate
- Make an impact
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have strong communication and collaboration skills?
- Are you adaptable and resilient in the face of change?
ASSUMPTION: Candidates who align with VaynerMedia's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple high-priority projects simultaneously
- Keeping up with the fast-paced nature of the advertising industry
- Balancing client expectations with internal team dynamics
- Adapting to changes in market trends and client needs
ASSUMPTION: These challenges can be mitigated with strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to a Growth Marketing Manager or Senior Growth Marketing Manager role, but with a broader scope and more strategic focus
- Unlike some roles, this position requires a strong background in performance marketing and financial modeling
- Career progression in this role could lead to a Director or VP level position in growth strategy
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving growth for DTC and e-commerce brands.
📝 Sample Projects
- Developing a comprehensive growth strategy for a DTC brand, including cross-channel marketing plans, financial models, and KPIs
- Conducting a competitive analysis and identifying opportunities for a client to differentiate and grow market share
- Optimizing a client's website and on-site conversion efforts to improve revenue growth
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, as well as the need for strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical growth strategy process for a new client?
- How does the team collaborate and ensure alignment across all campaign elements?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a case study or project presentation demonstrating your ability to develop and execute growth strategies
- Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
