Manager, Industry Growth Marketing

📌 Core Information

🔹 Job Title: Manager, Industry Growth Marketing

🔹 Company: Wipfli LLP

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-03-14

🔹 Experience Level: 7-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive go-to-market strategies for Wipfli’s Manufacturing, Retail, and Distribution industries.
• Collaborating with various teams, including Insights, Digital, and Marketing functional teams, to drive growth and generate qualified leads.
• Securing, coordinating, and managing marketing resources to support industry growth objectives.
• Monitoring campaign performance and optimizing for best results.

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a proven track record in driving growth through marketing campaigns.

📋 Key Responsibilities

✅ Translates business strategies and market insights into results-focused marketing programs, generating a quantifiable ROI.

✅ Develops and executes comprehensive go-to-market strategies that align with business objectives and market trends.

✅ Collaborates extensively with Insights team on campaign strategies and leverages intent data to drive growth enablement activities.

✅ Secures, coordinates, and aligns marketing functional resources in support of industry growth objectives.

✅ Owns campaigns from inception to execution, focused on generating positive ROI, achieving intended results, and continuously optimizing for best performance.

✅ Monitors and assesses campaign results to establish actionable learnings that impact the success and effectiveness of future campaigns.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work under pressure to meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business administration

Experience: A minimum of 7-10 years’ experience in a comparable role

Required Skills:

• Proven experience in developing and executing marketing strategies.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively with various teams.
• Proven ability to establish credibility with clients and stakeholders.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience in a professional services work environment.
• Experience in the manufacturing, retail, and/or distribution industries.
• Experience managing and coaching team members.
• Marketing agency background and experience.
• Corporate experience serving internal stakeholders.

ASSUMPTION: Candidates with experience in a professional services environment and relevant industry experience will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $97,000 to $130,000 per year, with offers typically not made at the maximum, allowing for future salary increases. The actual salary at the time of offer depends on business-related factors like location, skills, experience, training/education, licensure, certifications, business needs, current associate pay, and relevant employment laws.

Benefits:

• 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution, and an Employee Assistance Program.
• Firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards.
• Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D.

Working Hours: Full-time position with a standard workweek of 40 hours, with flexibility based on business needs and team collaboration.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, with a focus on audit and accounting, tax, and consulting services for various industries.

Company Size: Wipfli is a mid-sized company with approximately 3,500 associates, providing a supportive and collaborative work environment.

Founded: Wipfli was founded in 1931 and has since grown to become a top 25 advisory firm, serving over 59,000 clients across various industries.

Company Description:

• Wipfli is committed to creating a lasting, positive impact on its clients, associates, and communities.
• The company offers a wide range of services, including business consulting, digital services, audit and accounting, tax, and specialized services for emerging and mid-market organizations.
• Wipfli fosters a diverse and inclusive workplace, with initiatives focused on leadership, recruitment, training, and diverse business resource groups.

Company Specialties:

• Audit & Accounting
• Information Technology (IT)
• Tax
• Merger & Acquisition
• Valuation
• Litigation & Transaction
• Employee Benefits
• Risk Advisory and Forensic
• Financial Accounting Outsourcing
• Sustainability
• Business Consulting
• Digital strategy
• Custom software & apps
• Enterprise solutions
• Cybersecurity
• Outsourcing
• Organizational performance
• Executive coaching
• and Advisory

Company Website: www.wipfli.com

ASSUMPTION: Wipfli’s diverse range of services and commitment to client success make it an attractive employer for candidates seeking a challenging and rewarding career in business consulting and services.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Senior Manager – Industry Growth Marketing.

Reporting Structure: The Industry Growth Marketer will collaborate extensively with various teams, including Insights, Digital, and Marketing functional teams, as well as business development and industry-specific teams.

Work Arrangement: This role is remote-friendly, with flexibility based on business needs and team collaboration.

Growth Opportunities:

• Potential to advance to a senior-level role within the Industry Growth Marketing team or explore other leadership opportunities within Wipfli.
• Opportunities to gain experience in various aspects of marketing, including demand generation, campaign management, and strategic planning.
• Chance to work with and learn from experienced professionals across various teams and industries.

ASSUMPTION: Candidates with strong leadership potential and a desire to grow within the organization will find ample opportunities for professional development and advancement at Wipfli.

🌍 Location & Work Environment

Office Type: Remote-friendly, with occasional in-person collaboration and team-building events.

Office Location(s): United States (with flexibility for candidates in various time zones)

Geographic Context:

• Wipfli has multiple office locations across the United States, with a strong presence in the Midwest and West Coast regions.
• The company offers remote work arrangements, allowing candidates to work from the comfort of their homes or preferred co-working spaces.
• Wipfli’s remote-friendly culture fosters a flexible and inclusive work environment.

Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility based on business needs and team collaboration.

ASSUMPTION: Candidates comfortable working remotely and collaborating with team members across various time zones will thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team.
• Subsequent behavioral and skills-based interviews with the hiring manager and other team members.
• Final interview with the Senior Manager – Industry Growth Marketing or another senior leader within the organization.
• Background check and offer extension for successful candidates.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Collaboration and communication skills, with the ability to work effectively with various teams.
• Proven experience in developing and executing marketing strategies and campaigns.
• Strong project management skills and attention to detail.
• Cultural fit and alignment with Wipfli’s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss your marketing strategy and campaign management experience in detail during the interview process.
• Demonstrate your ability to work collaboratively and manage multiple projects simultaneously.
• Showcase your understanding of Wipfli’s services and commitment to client success.
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company.

ATS Keywords: Marketing strategy, campaign management, go-to-market strategy, collaboration, project management, business consulting, professional services, industry growth, lead generation, demand generation, intent data, marketing resources, ROI, actionable learnings, stakeholder management, team management, coaching, strategic planning, market insights, business objectives, market trends, marketing mix, marketing functional teams, business development, industry-specific teams, remote-friendly, flexible work arrangement, professional development, career advancement, Wipfli, Industry Growth Marketing, Manager, Marketing, Business Consulting and Services

ASSUMPTION: Candidates who thoroughly research the role and company, and tailor their application materials accordingly, will have a stronger chance of success in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
• Collaboration and communication tools (e.g., Microsoft Office 365, Google Workspace, Slack)
• Marketing analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Candidates with experience using relevant marketing, project management, and data analysis tools will be well-positioned for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Inclusion
• Respect
• Stewardship

Work Style:

• Wipfli fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and open communication.
• The company values initiative, resourcefulness, accuracy, persistence, and dependability in its associates.
• Wipfli encourages creative and innovative thinking, as well as a “can-do” attitude in all project-related assignments.

Self-Assessment Questions:

• Do you align with Wipfli’s core values, particularly integrity, excellence, and collaboration?
• Are you comfortable working remotely and collaborating with team members across various time zones?
• Do you possess strong project management skills and the ability to manage multiple projects simultaneously?
• Are you proactive in seeking out and implementing best practices in marketing strategies and campaigns?
• Can you effectively manage stakeholders and foster strong relationships with internal clients and team members?

ASSUMPTION: Candidates who carefully consider these self-assessment questions and can confidently answer “yes” will be well-suited for this role and Wipfli’s work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills.
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members.
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills to navigate diverse perspectives and priorities.
• The dynamic nature of marketing campaigns may necessitate quick decision-making and adaptability in response to changing market conditions.

ASSUMPTION: Candidates who are proactive, resourceful, and capable of managing multiple priorities effectively will be better equipped to overcome these potential challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Senior Marketing Manager position within a professional services or consulting firm, with a focus on driving industry-specific growth through targeted marketing campaigns.
• Compared to marketing roles within product-based companies, this role requires a stronger understanding of business consulting and services, as well as the ability to work with various teams and stakeholders to drive growth objectives.
• Career paths for this role may include advancing to a senior-level marketing position within Wipfli or exploring other leadership opportunities within the organization.

ASSUMPTION: Candidates with experience in similar marketing roles within professional services or consulting firms will find this role familiar and well-suited to their skillset.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for Wipfli’s Manufacturing industry, resulting in a 20% increase in qualified leads and a 15% increase in revenue within the first year.
• Collaborating with the Insights team to leverage intent data and drive targeted marketing campaigns, generating a 30% increase in click-through rates and a 25% increase in conversion rates compared to previous campaigns.
• Managing a team of marketing specialists to execute a series of events and webinars, resulting in a 25% increase in event attendance and a 20% increase in post-event engagement compared to previous events.

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the Industry Growth Marketer role, with a focus on driving results and generating positive ROI.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns and go-to-market strategies for Wipfli’s Manufacturing, Retail, and Distribution industries?
• How does the Industry Growth Marketing team collaborate with business development to deliver more qualified leads and support Wipfli’s growth objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Wipfli support the professional development and career advancement of its associates?
• Can you provide an example of a successful marketing campaign executed by the Industry Growth Marketing team, and what made it successful?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on marketing strategy, campaign management, and industry growth.
• Prepare for behavioral and skills-based interviews by practicing common marketing and project management scenarios and demonstrating your ability to manage multiple projects simultaneously.
• Research Wipfli’s services, values, and commitment to client success to showcase your understanding of the company and its mission.
• Follow up with Alaina Lister, the recruiter guiding you through the process, within one week of submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.