Associate Director, Marketing & Communications

📌 Core Information

🔹 Job Title: Associate Director, Marketing & Communications

🔹 Company: MCAP

🔹 Location: Toronto, ON

🔹 Job Type: Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing initiatives for MCAP’s residential origination brands
• Leadership and mentoring of a team of three direct reports
• Collaboration with business units to ensure alignment with business objectives
• Budget management and optimization of marketing resources
• Event planning and management for both internal and external events

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills. The ideal candidate will have a strong background in marketing, communications, and team management, with a proven track record of driving brand excellence and customer engagement.

📋 Key Responsibilities

✅ Lead and oversee the planning, execution, and evaluation of key sales campaigns, including high-profile events such as the MCAP Summit, MERIX Status trips, and annual product launches.

✅ Develop and implement annual campaign plans, including detailed briefs, content calendars, and tactical schedules, ensuring alignment with business objectives and brand messaging.

✅ Collaborate closely with the VP of Marketing to execute marketing strategies and key initiatives, translating strategic direction into actionable plans and overseeing their execution from start to finish.

✅ Ensure campaigns meet business objectives, drive customer engagement, and generate valuable data and insights for lead generation and business development.

✅ Manage cross-functional teams and resources, including internal and external partners, to ensure timely delivery of campaign materials, assets, and analytics.

✅ Direct the collection and analysis of campaign performance data, ensuring a data-driven approach to decision-making and continuous improvement of campaign outcomes.

✅ Provide actionable insights and recommendations to optimize marketing initiatives, leveraging best practices and ensuring effective reporting and communication of campaign results.

✅ Lead and oversee the Event Marketing Manager in planning and executing both internal and external events, ensuring seamless coordination across all lines of business and brands.

✅ Provide strategic guidance on event proposals, ensuring they align with company objectives, branding, and target audiences.

✅ Oversee event logistics, including venue selection, budgeting, guest management, and promotional activities, ensuring all events are executed within budget and on schedule.

✅ Ensure post-event evaluation and follow-up tasks are completed, including feedback collection, reporting, and recommendations for future improvements.

✅ Act as the primary point of contact for all event-related matters, ensuring all events support brand goals and business objectives.

✅ Oversee the Corporate Swag Program and Online Swag Store, ensuring the efficient management of inventory, fulfillment, and alignment with brand standards.

✅ Oversee the Broker Swag Recognition Program, coordinating gifting initiatives that enhance partner engagement and loyalty.

✅ Ensure the consistent delivery of high-quality communications that adhere to brand guidelines, positioning MCAP’s residential origination brands effectively across all channels.

✅ Collaborate with key stakeholders to maintain a positive user experience across all MCAP properties, including ensuring that branding, design, and messaging align with overall marketing strategy.

✅ Serve as the key marketing liaison for MCAP’s residential origination brands, building and nurturing relationships with business leaders to ensure marketing initiatives align with broader business goals.

✅ Provide ongoing strategic marketing support and counsel to ensure alignment with business needs and objectives, strengthening collaboration with sales leadership teams.

✅ Contribute to the development of marketing processes, ensuring the efficient flow of work across teams and the successful execution of cross-functional initiatives.

✅ Maintain and update standard operating procedures (SOPs) to ensure continuity and consistency in key processes and workflows.

✅ Lead the planning and execution of product launches and national sales promotions, aligning marketing initiatives with business objectives to maximize impact.

✅ Work closely with sales teams to ensure full alignment on promotional strategies, marketing materials, and customer communications.

✅ Develop and implement marketing processes that enhance efficiency and ensure compliance with established standards.

✅ Continuously assess and refine marketing standards and practices to drive operational excellence and improve overall marketing effectiveness.

✅ Ensure cost-efficient use of marketing resources across all initiatives, optimizing spending to deliver maximum ROI for each campaign and project.

✅ Monitor and manage marketing budgets, ensuring adherence to budget limits and contributing to annual budget planning.

✅ Proactively identify opportunities to streamline costs and improve efficiency in marketing operations.

✅ Foster a culture of high performance, accountability, and continuous improvement within the marketing and communications team.

✅ Lead, develop, and mentor three direct reports, establishing clear performance standards and providing ongoing feedback to enhance individual and team performance.

✅ Promote collaboration and innovation across teams, ensuring alignment with MCAP’s overall objectives and strategic vision.

✅ Ensure the team is adequately resourced and equipped to meet business goals, proactively addressing any gaps in skills or capacity.

✅ Champion MCAP’s values, mission, and vision both internally and externally, acting as a role model for the company culture.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills. The ideal candidate will have a strong background in marketing, communications, and team management, with a proven track record of driving brand excellence and customer engagement.

🎯 Required Qualifications

Education: University Degree in Marketing, Communications, Public Relations, or a related field

Experience: Minimum of 8-10 years of experience in a marketing or communications role

Required Skills:

• Solid understanding of campaign management and digital deployment tools
• Solid marketing project management background
• Knowledge of the mortgage industry and mortgage brokering in Canada (asset)
• Knowledge of professional communications and marketing principles
• Ability to maintain confidentiality on all sensitive matters
• Enthusiastic, creative, and experienced in working effectively in a team-oriented, collaborative environment
• Attention to detail
• Ability to interact with a wide range of internal and external contacts
• Strong interpersonal skills
• Excellent oral and written communication skills
• Excellent organizational and time-management skills
• Ability to multi-task in a fast-paced environment
• Strong customer service skills
• Self-driven, motivated with the ability to work independently and in a team environment
• Carries out duties with integrity and takes responsibility for actions
• Desire to learn and succeed
• Strong marketing project management skills
• Strong administrative skills
• Ability to plan and execute marketing campaigns and provide basic campaign and web analytics
• Ability to handle multiple projects with tight deadlines
• Ability to plan and meet budget expectations in line with the overall marketing budget and manage vendors spend accordingly

Preferred Skills:

• Knowledge of professional communications and marketing principles

ASSUMPTION: The ideal candidate will have a strong background in marketing, communications, and team management, with a proven track record of driving brand excellence and customer engagement. They will be highly organized, detail-oriented, and able to thrive in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 CAD per year (based on experience and industry standards for this role)

Benefits:

• Competitive total rewards offering
• Career development opportunities (formal & informal training)
• Exciting opportunities in a dynamic, entrepreneurial environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and MCAP's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 1981 (as MCAP Financial Corporation)

Company Description:

• MCAP is an independent Mortgage Finance Company with over $150 billion in assets under management, providing mortgage solutions for residential and commercial properties.
• Founded in 1981, MCAP originates, trades, securitizes, and services mortgages in offices across Canada.
• MCAP originates residential mortgages exclusively through the mortgage broker channel, promoting the services of mortgage brokers across the country.
• MCAP is also a leader in the Canadian residential construction lending market, with over 25 years in the business. Their teams of dedicated professionals serve a variety of developer, construction, and lender clients across Canada.

Company Specialties:

• Residential Mortgage lending
• Commercial Mortgage Lending
• Development Financing

Company Website: https://www.mcap.com

ASSUMPTION: MCAP's extensive experience and expertise in the mortgage finance industry make it a strong and stable employer, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Vice President of Marketing

Work Arrangement: Hybrid (3 days on-site per week)

Growth Opportunities:

• Potential to advance to a Vice President or Director-level role within the Marketing department
• Opportunities to expand responsibilities based on business needs and personal interests
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Marketing department and expand responsibilities based on business needs and personal interests.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s):

• 200 King Street West, Suite 400, Toronto, ON M5H 3T4, CA
• 451 Phillip St, 100, Waterloo, Ontario N2L, CA
• 2100-475 Howe St, Vancouver, British Columbia V6C 2B3, CA
• 140 4 Ave SW, Suite 2500, Calgary, Alberta T2P 3N3, CA
• 950 de Maisonneuve Blvd. West, Suite 1001, Montreal, QC H3A 3C8, CA

Geographic Context:

• Toronto, ON: A multicultural city with a vibrant arts and culture scene, known for its diverse neighborhoods and urban parks
• Waterloo, ON: A tech hub with a strong startup ecosystem, offering a balance between urban and rural living
• Vancouver, BC: A coastal city with a mild climate, known for its natural beauty and outdoor recreation opportunities
• Calgary, AB: A city in the western Canadian prairies, known for its cowboy culture and annual events like the Calgary Stampede
• Montreal, QC: A bilingual city with a rich history, known for its European charm and cultural festivals

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: MCAP's hybrid work arrangement offers employees the best of both worlds, combining the structure and collaboration of an on-site office with the flexibility and convenience of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interview with the hiring manager
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Project management and organizational skills
• Communication and interpersonal skills
• Industry-specific knowledge and understanding of MCAP's business

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
• Research MCAP's company culture and values to demonstrate your fit with the organization
• Prepare questions to ask the interviewer to showcase your interest in the role and company

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