📌 Core Information
🔹 Job Title: Associate Director, Marketing Communications
🔹 Company: Baxter International Inc.
🔹 Location: Deerfield, Illinois
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing communications team for Baxter's Infusion Systems Portfolio
- Developing and implementing integrated marketing communication strategies
- Managing internal and external messaging for the Infusion Systems business
- Collaborating with cross-functional teams and external agencies
- Monitoring brand health metrics and adjusting strategies to enhance product visibility and customer engagement
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing communication plans that align with business objectives
✅ Provide insight on the development of marketing strategies and set a marketing communications strategy for the global infusion systems business
✅ Oversee all content creation, including social, digital, photography, video, incorporating storytelling
✅ Manage outside creative agencies on content creation and execution
✅ Manage all internal/external messaging for the Infusion Systems business
✅ Provide input, direction and cross business unit leadership for major enterprise initiatives and plays a leadership role in fostering and governing the Baxter brand
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree preferably in Marketing, Communications, Advertising, or a related field
Experience: 5-10 years of experience working in an in-house marketing communications setting, advertising agency, or similar fast-paced professional setting, planning and implementing marketing communications or advertising programs
Required Skills:
- Keen understanding of marketing communications/advertising tactics and their purposes
- Ability to provide clear direction to designers, freelancers, and agency partners
- Demonstrated focus on maintaining external industry knowledge on best in class methodologies
- Strong writing and speaking skills
- Strong project management skills, and the proven ability to drive multiple tasks to completion
- Resourceful team player and problem solver with a “can-do” demeanor who can participate in and lead efforts across disciplines and cross-functional teams
Preferred Skills:
- Experience with marketing automation platforms and lead management processes and practices
- Strong grasp of branding strategy, from both visual and editorial perspectives
ASSUMPTION: Candidates with a strong background in marketing communications, proven leadership skills, and experience managing teams and projects will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $168,000 - $231,000 per year (estimated, based on provided range)
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Accident Insurance
- Short-term Disability
- Long-term Disability
- Business Travel Accident Insurance
- Employee Stock Purchase Plan
- 401(k) Retirement Savings Plan
- Flexible Spending Accounts
- Educational Assistance Programs
- Paid Holidays
- Paid Time Off (20-35 days based on length of service)
- Family and Medical Leaves of Absence
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Working Hours: Full-time, with a required minimum of 3 days on-site per week
ASSUMPTION: The salary range provided is an estimate based on the information given and may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Global)
Founded: 1931 (as a division of Abbott Laboratories)
Company Description:
- Baxter is a global medical products company that develops, manufactures, and markets products that save and sustain lives.
- The company offers a broad portfolio of essential medical products, including medical devices, pharmaceuticals, and biotechnology products.
- Baxter's products and therapies are found in almost every hospital worldwide, in clinics, and in the home.
Company Specialties:
- Medical Devices
- Biosurgery
- Anesthetics
- Pharmacy Automation
Company Website: http://www.baxter.com
ASSUMPTION: Baxter is a well-established company with a strong global presence, offering a wide range of products and services in the medical industry.
📊 Role Analysis
Career Level: Mid-level to Senior-level management role
Reporting Structure: Reports directly to the VP of Marketing
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential advancement to a Director or higher-level position within the marketing department
- Expansion of responsibilities to include additional product lines or regions
- Opportunities to lead cross-functional projects and initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Deerfield, Illinois (with remote work options)
Geographic Context:
- Deerfield is a suburb of Chicago, located approximately 25 miles north of the city
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment options
- Deerfield is home to a diverse range of industries, including healthcare, technology, and finance
Work Schedule: Full-time, with a required minimum of 3 days on-site per week
ASSUMPTION: The work environment at Baxter's Deerfield headquarters is collaborative and modern, with opportunities for both on-site and remote work.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter or HR representative
- First-round interview with the hiring manager or a member of the marketing team
- Second-round interview with additional team members or stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and presentation skills
- Leadership and team management skills
- Industry knowledge and market awareness
- Cultural fit and alignment with Baxter's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Baxter's products, market position, and competition
- Prepare examples of your marketing communications work, including strategies, campaigns, and results
ATS Keywords: Marketing Communications, Associate Director, Marketing, Branding, Content Creation, Strategic Planning, Team Leadership, Baxter, Infusion Systems, Medical Devices
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, leadership skills, and industry knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Baxter's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with Baxter's patient-centered value, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or a project's scope. How did you handle it, and what was the outcome?
- How do you approach balancing multiple projects and priorities, and how do you ensure that you are delivering high-quality work under tight deadlines?
ASSUMPTION: Baxter values candidates who are patient-centered, innovative, collaborative, and accountable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing multiple projects and priorities, with tight deadlines and competing demands
- Adapting to changes in the market, industry trends, and company priorities
- Working in a highly regulated industry, with strict compliance and quality standards
ASSUMPTION: These challenges require strong leadership, adaptability, and a results-driven mindset to overcome successfully.
📈 Similar Roles Comparison
- Compared to other Associate Director roles in marketing communications, this role may offer more strategic responsibilities and opportunities for growth within a large, global organization
- In the medical devices industry, this role may require a deeper understanding of regulatory environments and healthcare systems
- Career paths for marketing professionals in the medical industry may include transitions to other functional areas, such as sales, market access, or clinical affairs
ASSUMPTION: This role offers unique opportunities for growth and development within a large, global organization in the medical industry.
📝 Sample Projects
- Developing and executing a global marketing communications campaign for a new infusion system product launch
- Conducting market research and competitive analysis to inform brand positioning and messaging strategies
- Managing a team to create and produce a series of patient education videos, including scripting, casting, and post-production
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to team management and content creation.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing organization and the company's long-term strategic goals?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Baxter support the professional development and growth of its marketing communications team members?
- What is the company's approach to work-life balance, and how is this role structured to support it?
ASSUMPTION: These questions help candidates understand the role's priorities, expectations, and opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing communications work, including strategies, campaigns, and results
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
