📌 Core Information
🔹 Job Title: Associate Director of Consumer Marketing and Customer Insights & Analytics
🔹 Company: Eli Lilly and Company
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute innovative marketing strategies to enhance the reach of Lilly medicines
- Leveraging data analytics to inform decision-making and ensure customer satisfaction
- Collaborating cross-functionally with brand teams, medical affairs, and market access teams
- Staying updated on industry trends and regulatory changes to adapt marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and market dynamics.
📋 Key Responsibilities
✅ Develop and deliver clear consumer campaigns that lead to customer satisfaction/trust and improve profitability
✅ Ensure strong execution excellence across priority consumer initiatives, including consumer activation and patient support/retention
✅ Utilize market research and consumer insights to identify opportunities for growth and differentiation
✅ Lead and mentor a team of consumer marketers and data analysts
✅ Foster a collaborative and inclusive team culture that encourages innovation and accountability
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Economics, Finance, Statistics, Computer Science, Business Analytics, Marketing, Mathematics, or related field
Experience: At least 5 years of experience in consumer marketing, preferably from a consumer product good, tech, or financial industry
Required Skills:
- Strong analytical skills and experience with data-driven marketing decision-making
- Excellent communication and leadership skills, particularly in cross-functional collaboration, decision making, and leading without authority
- Experience in organization change management and influence
- Ability to work collaboratively in a fast-paced and dynamic environment
- Experience with personalization analytics fundamentals, including data analysis, customer segmentation, customer profiling, first party data, A/B testing, journey analytics, web and digital analytics, performance metrics, and measurement
- Familiarity with personalization platforms and tools, such as Web Analytics, Customer Data Platforms (CDP), Customer Relationship Management (CRM), Marketing Automation Tools, Data Management Platform (DMP), Data Visualization Platforms
- Experience working in digital marketing or related digital customer experience
- Ability to understand high-level business operations and how tools and systems support these processes
- Strong critical thinking and analytical skills in search of continual operational improvements
- Superb communication (written & verbal), interpersonal skills, and prioritization skills with attention to detail
ASSUMPTION: Given the role's focus on data-driven decision-making and team leadership, candidates should have a strong analytical background and proven experience managing teams.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a similar role in Taiwan, the estimated salary range is NT$2,500,000 - NT$3,500,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee assistance program
- Tuition assistance
- Employee discounts on Lilly products
Working Hours: Full-time position with standard working hours Monday through Friday, 8:30 AM to 5:30 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and performance. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Eli Lilly and Company is a global pharmaceutical manufacturing company, focused on discovering and developing life-changing medicines for people around the world.
Company Size: With over 10,000 employees, Eli Lilly and Company is a large organization that offers numerous opportunities for career growth and development.
Founded: Eli Lilly and Company was founded in 1876 by Colonel Eli Lilly. The company has a rich history of innovation and commitment to improving the lives of patients worldwide.
Company Description:
- Eli Lilly and Company is a global healthcare leader headquartered in Indianapolis, Indiana
- The company's mission is to unite caring with discovery to make life better for people around the world
- Eli Lilly and Company is committed to improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism
Company Specialties:
- Pharmaceutical Development
- Pharmaceuticals
- Biotech and Biopharmaceuticals
Company Website: www.lilly.com
ASSUMPTION: Eli Lilly and Company is a well-established pharmaceutical company with a strong reputation for innovation and commitment to improving patient lives.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Director of Consumer Marketing and Customer Insights & Analytics.
Reporting Structure: The Associate Director will lead a team of consumer marketers and data analysts, providing guidance and support to ensure high performance and professional development.
Work Arrangement: This is an on-site position, requiring regular presence at the Taipei office. Occasional remote work may be considered based on team needs and individual performance.
Growth Opportunities:
- Potential advancement to Director or Vice President level within the Consumer Marketing and Customer Insights & Analytics department
- Opportunities to lead cross-functional projects and collaborate with other departments
- possibility to gain experience in international markets as the company expands its global presence
ASSUMPTION: Given the company's size and global presence, there are numerous opportunities for career growth and development within Eli Lilly and Company.
🌍 Location & Work Environment
Office Type: The Taipei office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Lilly Corporate Center, Taipei, Taiwan
Geographic Context:
- Taipei is the capital and largest city of Taiwan, known for its vibrant culture, rich history, and bustling night markets
- The city offers a high quality of life, with excellent healthcare, education, and entertainment options
- Taipei is a major hub for international business, with a strong focus on technology and innovation
Work Schedule: Standard working hours are Monday through Friday, 8:30 AM to 5:30 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The Taipei office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Director of Consumer Marketing and Customer Insights & Analytics
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical and data-driven decision-making
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with Eli Lilly and Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and team management skills
- Research Eli Lilly and Company's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
ATS Keywords: Consumer Marketing, Customer Insights, Data Analytics, Market Research, Cross-Functional Collaboration, Leadership, Change Management, Personalization Analytics, Digital Marketing, Customer Segmentation, A/B Testing, Performance Metrics, Communication Skills, Interpersonal Skills, Critical Thinking, Analytical Skills
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit. Candidates should be prepared to discuss their experience with data-driven decision-making, team leadership, and cross-functional collaboration.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software
- Marketing Automation Tools
- Data Management Platform (DMP)
- Data Visualization Platforms
- Web Analytics tools (e.g., Google Analytics)
- Customer Data Platforms (CDP)
ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and the company's ongoing digital transformation initiatives.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We do the right thing, even when no one is watching
- Excellence: We strive to be the best at what we do
- Customer Focus: We put patients first in everything we do
- Inclusion: We respect and value the diversity of our colleagues and customers
- Collaboration: We work together to achieve our goals
- Courage: We have the courage to take on difficult challenges and to make tough decisions
Work Style:
- Dynamic and fast-paced environment
- Collaborative and inclusive team culture
- Focus on innovation and continuous improvement
- Strong emphasis on data-driven decision-making
Self-Assessment Questions:
- Do I have a proven track record of leading teams and driving results in a dynamic and fast-paced environment?
- Am I comfortable working collaboratively with cross-functional teams and stakeholders to achieve common goals?
- Do I have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Eli Lilly and Company values candidates who are passionate about their work, committed to improving patient lives, and dedicated to fostering a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
- Balancing strategic planning with hands-on execution, potentially leading to a heavy workload
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Adapting to changes in the pharmaceutical industry and regulatory environment
ASSUMPTION: While this role presents numerous opportunities for growth and development, it also comes with its own set of challenges that require strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on data analytics and customer insights
- In the pharmaceutical industry, this role is unique in its focus on consumer marketing and customer insights, rather than traditional B2B marketing
- Career progression in this role may follow a path towards more senior leadership positions within Eli Lilly and Company's marketing department or other related functions
ASSUMPTION: This role offers a unique opportunity to leverage data analytics and consumer insights to drive marketing strategy and improve patient outcomes in the pharmaceutical industry.
📝 Sample Projects
- Developing and executing a targeted consumer campaign to increase patient awareness and adherence for a newly launched Lilly medication
- Conducting market research to identify opportunities for growth and differentiation in the consumer market for Lilly's portfolio of products
- Implementing a customer data management strategy to improve data accuracy, consistency, and accessibility across Lilly's marketing and sales teams
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Associate Director of Consumer Marketing and Customer Insights & Analytics may be responsible for leading and executing.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Marketing and Customer Insights & Analytics department?
- How does this role collaborate with other departments, such as Brand Teams, Medical Affairs, and Market Access Teams?
- What are the most significant challenges facing the Consumer Marketing and Customer Insights & Analytics department, and how can this role help address them?
- What opportunities exist for professional development and growth within the Consumer Marketing and Customer Insights & Analytics department and Eli Lilly and Company more broadly?
- How does Eli Lilly and Company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lilly.wd5.myworkdayjobs.com/LLY/job/Taiwan-Taipei/Associate-Director-of-Consumer-Marketing-and-Customer-Insights---Analytics_R-90443
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, analytical, and cross-functional collaboration abilities
- Prepare for behavioral and situational interview questions that focus on your leadership, problem-solving, and team management skills
- Research Eli Lilly and Company's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
