📌 Core Information
🔹 Job Title: Associate Director of Growth
🔹 Company: Dr. Squatch
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading eCommerce growth strategy across DTC and Amazon channels
- Identifying and pursuing new growth opportunities through positioning, creative angles, or untapped channels/audiences
- Managing and collaborating with media buyers and creative teams
- Optimizing growth funnel and performance metrics
- Cross-functional collaboration and external agency partnerships
ASSUMPTION: This role requires a strategic mindset, analytical skills, and the ability to balance both creative and data-driven approaches.
📋 Key Responsibilities
✅ Lead the strategy, performance, and optimization of our eCommerce channels (DTC + Amazon) to reach our revenue growth targets.
✅ Identify and pursue new growth opportunities through sharper positioning, stronger creative angles, or untapped channels and audiences.
✅ Partner with our media buyer to align paid channel strategy with growth goals and priorities.
✅ Own the creative strategy for ads and performance creative, spearheading testing and ensuring every concept is thumb-stopping and built to convert.
✅ Partner with our digital content producer to develop and iterate on creative assets that fuel campaign success.
✅ Use analytics to uncover performance insights, guide testing plans, and optimize the entire growth funnel.
✅ Get hands-on where needed to support key launches, troubleshoot issues, or push growth levers forward.
✅ Collaborate cross-functionally across the Jukebox team to align marketing with product launches, brand campaigns, and seasonal moments while also partnering with external media reps and agencies to drive execution and results.
ASSUMPTION: This role requires a high level of autonomy, strong communication skills, and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4-6 years of experience in growth marketing, ideally in a high-growth DTC or CPG environment
Required Skills:
- Proven track record owning both performance marketing strategy and the development of creative assets
- Strong understanding of CAC, LTV, ROAS, CVR, and other key performance metrics
- Analytical mindset with the ability to synthesize data into actionable insights and lean into creative intuition
- Experience managing media buyers and creative teams
- Familiarity with managing Amazon growth via agency partners
- Highly collaborative, curious, and excited to test, build, and scale quickly
- Clear communicator and critical thinker who thrives in fast-paced, iterative cultures
- Experience overseeing $2M+ marketing budgets and scaling $10M+ preferred
Preferred Skills:
- Experience in the personal care or related industries
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in eCommerce, digital marketing, and a strong understanding of the DTC and CPG landscapes will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $155,000 - $165,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401k with company match
- Paid time off (PTO)
- Healthy snacks, frequent company events, and free products
Working Hours: Full-time, 40 hours per week, with flexible hours and the ability to work remotely 3 days per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Dr. Squatch operates in the personal care product manufacturing industry, focusing on natural, high-performance products for men.
Company Size: Dr. Squatch is a mid-sized company with 201-500 employees, providing a growth-focused and collaborative team environment.
Founded: Dr. Squatch was founded in 2013 and has since grown into a leading brand in the men's personal care category.
Company Description:
- Dr. Squatch is committed to raising the bar on men's personal care with its line of natural, high-performance products.
- The company is known for its innovative marketing strategies, including viral videos and unique branding.
- Dr. Squatch has been recognized as a Great Place to Work and achieved B Corp certification in 2023.
Company Specialties:
- Natural personal care products for men
- E-commerce growth and marketing strategies
- Brand building and innovative marketing campaigns
Company Website: https://drsquatch.com
ASSUMPTION: Dr. Squatch's focus on natural, high-quality products and innovative marketing strategies sets it apart in the personal care industry.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with the opportunity to grow and make a significant impact on the company's eCommerce growth.
Reporting Structure: The Associate Director of Growth will report directly to the Head of Jukebox and collaborate with various teams, including media buyers, digital content producers, and external agencies.
Work Arrangement: This is a hybrid role, with employees working on-site for four days per week and remotely for three days per week.
Growth Opportunities:
- Potential to advance to a Director or VP role as the company and team grow
- Chance to expand skills and expertise in eCommerce growth, marketing strategy, and team management
- Opportunity to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers a unique opportunity for a growth marketing professional to make a significant impact on a rapidly growing brand in the personal care industry.
🌍 Location & Work Environment
Office Type: Dr. Squatch's New York City office is located in the NoMad area, providing a modern and collaborative work environment.
Office Location(s): 4065 Glencoe Ave, Marina del Rey, California 90292, US (Headquarters) and 114 N Berry St, Brea, California 92821, US (Additional office)
Geographic Context:
- New York City offers a diverse and vibrant cultural scene, with numerous entertainment, dining, and recreational options.
- The NoMad area is a bustling neighborhood with easy access to public transportation, shopping, and dining.
- New York City is a major hub for the personal care and consumer goods industries, providing ample networking and professional development opportunities.
Work Schedule: The work schedule for this role is Monday through Friday, with flexible hours and the ability to work remotely three days per week.
ASSUMPTION: The hybrid work arrangement and central location of Dr. Squatch's New York City office provide employees with a flexible and convenient work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the Head of Jukebox
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Creative direction and concept development
- Team management and leadership skills
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in growth marketing, eCommerce strategy, and team management.
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission and values.
- Prepare for behavioral and situational interview questions that focus on your experience with growth marketing, team management, and data-driven decision-making.
- Research Dr. Squatch's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals.
ATS Keywords: eCommerce growth, marketing strategy, performance creative, media buying, team management, Amazon growth, DTC, CPG, CAC, LTV, ROAS, CVR, testing, optimization
ASSUMPTION: Dr. Squatch's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Amazon Advertising Platform
- Asana or similar project management tool
- Data visualization tools (e.g., Tableau, Looker)
ASSUMPTION: The tools and technologies listed are commonly used in growth marketing and eCommerce roles, but the specific tools used may vary based on the company's preferences and existing infrastructure.
👔 Cultural Fit Considerations
Company Values:
- Bold & Innovative - creative, rethinks how things are done, finds a way
- Play to Win - high standards, encourages ownership of work, scrappy, acts with urgency, invests in the outcome of work
- Team Squatch - humble, helps others outside own wheelhouse, stay positive, have fun, approachable and transparent leadership
Work Style:
- Fast-paced and iterative, with a focus on testing, learning, and scaling quickly
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on performance metrics and continuous improvement
Self-Assessment Questions:
- Do you thrive in fast-paced, iterative environments and enjoy testing, building, and scaling quickly?
- Are you comfortable working collaboratively and cross-functionally with various teams and stakeholders?
- Do you have a strong analytical mindset and enjoy synthesizing data into actionable insights?
ASSUMPTION: Dr. Squatch's company culture values creativity, collaboration, and a data-driven approach to work, making it an ideal fit for candidates who thrive in fast-paced, innovative environments.
⚠️ Potential Challenges
- Managing a team and external agency partners while also rolling up sleeves to keep the engine moving and growing
- Balancing creative intuition with data-driven decision-making in a fast-paced, iterative environment
- Working with a hybrid work arrangement, requiring strong communication and collaboration skills to maintain productivity and team cohesion
- Navigating the competitive personal care and eCommerce landscapes, with a focus on driving growth and market share
ASSUMPTION: These challenges are inherent to the role and industry, and successful candidates will possess the skills and experience necessary to overcome them.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on eCommerce growth strategy and its intersection of paid media and performance creative.
- Industry-specific context: The personal care industry is highly competitive, with a strong emphasis on innovation, branding, and digital marketing.
- Career path comparison: This role offers a unique opportunity to grow and make a significant impact on a rapidly growing brand, with potential advancement to a Director or VP role as the company and team grow.
ASSUMPTION: This role offers a unique blend of strategic, creative, and analytical responsibilities, making it an attractive opportunity for growth marketing professionals looking to make a significant impact in the personal care industry.
📝 Sample Projects
- Developing and executing a comprehensive eCommerce growth strategy, including channel optimization, new channel expansion, and audience segmentation
- Creating and testing a series of thumb-stopping, high-converting ad creatives for various channels, including social media, display, and Amazon
- Analyzing and optimizing the entire growth funnel, from acquisition to retention, to maximize ROI and drive business growth
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Associate Director of Growth may work on, but the specific projects will vary based on the company's priorities and growth goals.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Jukebox team, and how this role will fit into that structure?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Dr. Squatch approach testing and learning, and how will this role contribute to that process?
- What are the key challenges facing the Jukebox team, and how can this role help address them?
- How does Dr. Squatch support the professional development and growth of its employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your fit for this role and the company's mission and values
- Prepare for behavioral and situational interview questions that focus on your experience with growth marketing, team management, and data-driven decision-making
- Research Dr. Squatch's brand, products, and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
