Associate Director of Lifecycle Marketing

📌 Core Information

🔹 Job Title: Associate Director of Lifecycle Marketing

🔹 Company: Freebird

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling Freebird’s email and SMS programs
• Managing the campaign calendar and optimizing automated flows
• Collaborating with cross-functional teams to enhance customer engagement
• Driving lifecycle revenue through testing, optimization, and strategic content

ASSUMPTION: This role requires a high level of organization, creativity, and analytical skills to manage high-volume campaigns and flows while driving performance and revenue.

📋 Key Responsibilities

✅ Own and manage a rolling 2–4 week email/SMS campaign calendar aligned to key business and promotional priorities

✅ Manage the full campaign lifecycle: briefs, QA, timing, segmentation, testing, and execution

✅ Coordinate cross-functional launches (offers, PDPs, site banners, etc.) with Design, CX, Ecommerce, and Paid

✅ Maintain a high-volume output: 100+ messages/month with zero critical errors

✅ Lead all automated flows across Email and SMS (welcome, cart, browse, upsell, churn prevention, etc.)

✅ Experiment 20+ flow tests/month, improving segmentation, personalization, and triggers

✅ Own messaging strategy across lifecycle touchpoints to reflect seasonality, campaigns, product education, and customer pain points

✅ Drive adoption, retention, and product routine building through smart sequencing and customer segmentation

✅ Collaborate on product launch support, crafting lifecycle campaigns that align with GTM goals and audience segments

✅ Develop and execute a robust testing roadmap: subject lines, send times, design, segmentation, and copy

✅ Work closely with creative partners to ensure output is on-brand, high-quality, and conversion-driven

✅ Brief, manage, and review creative deliverables from internal and external teams

✅ Own weekly/monthly reporting on key KPIs: revenue/message, CTR, CVR, unsubscribe rate, flow share of revenue

✅ Use data to guide optimization roadmap and content strategy

✅ Partner with analytics to build dashboards that surface insights on campaigns, flows, and segments

✅ Manage and mentor 1 Campaign Manager and 2 Designers

✅ Lead weekly marketing calendar meetings and ensure alignment across Lifecycle, Creative, CX, Product, and Paid

✅ Build SOPs for briefs, QA, reporting, and testing to scale execution with speed and accuracy

ASSUMPTION: This role requires strong project management, communication, and cross-functional alignment skills to manage high-volume campaigns and flows while driving performance and revenue.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of Lifecycle/Retention experience with deep ownership of both campaigns and flows

Required Skills:

• Hands-on experience with Klaviyo (or similar ESP) and Attentive (or similar SMS platform)
• Strong ability to manage high-volume execution (100+ messages/month, 20+ flows/month)
• Deep knowledge of segmentation, personalization, and journey mapping
• Proven success scaling revenue from lifecycle channels through testing and optimization
• Excellent project management, communication, and cross-functional alignment skills
• Strong eye for creative direction, QA detail, and copy alignment to brand and performance
• Comfort with data, reporting, and performance analysis (e.g., revenue attribution, flow share, engagement KPIs)

Preferred Skills:

• Background in DTC subscription or personal care/CPG
• Experience supporting product launches and GTM planning
• Familiarity with tools like Figma, Asana, & GA4
• Previous management of internal or external designers/copywriters

ASSUMPTION: Candidates with experience in DTC or subscription-based businesses may have a better understanding of the unique challenges and opportunities in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a role of this level and experience)

Benefits:

• Competitive comp + performance bonus tied to lifecycle revenue contribution
• Remote-first team with strong cross-functional culture
• Fast-growing company with 1M+ customers, 9-figure revenue, and bold ambitions
• Culture of testing, learning, and speed—we move fast and optimize constantly

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Travel Arrangements (though the role is focused on marketing and not travel-specific)

Company Size: 11-50 employees (Small to mid-size, offering a close-knit, agile work environment)

Founded: 2015 (Relatively young, with a dynamic and innovative culture)

Company Description:

• Freebird empowers travelers to skip the line and instantly book a new ticket after a flight disruption
• Offers a free, instant booking service on any airline with just three taps on the phone
• Acquired by Capital One in August 2020, but still operates as a standalone brand

Company Specialties:

• Flight disruption management
• Travel technology
• Customer experience

Company Website: getfreebird.com

ASSUMPTION: Although Freebird is a travel-focused company, this role is centered around marketing and may not require deep travel industry knowledge.

📊 Role Analysis

Career Level: Mid- to senior-level marketing role, with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of 1 Campaign Manager and 2 Designers

Work Arrangement: Remote OK, with a remote-first team culture and flexible scheduling

Growth Opportunities:

• Potential to grow into a leadership role as the team expands
• Chance to make a significant impact on the company's marketing strategy and revenue growth
• Opportunity to learn and develop skills in a fast-paced, innovative environment

ASSUMPTION: This role offers significant growth potential, as Freebird is a fast-growing company with ambitious plans for expansion.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States (candidates can work from anywhere within the US)

Geographic Context:

• The United States has a diverse range of cities and regions, offering various living and working environments
• Working remotely allows for flexibility in choosing a location that best suits the candidate's preferences and needs
• Freebird's remote-first culture fosters collaboration and connection among team members, regardless of location

Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from their preferred location, with a focus on results and productivity rather than physical presence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Head of Marketing
• Final interview with the Head of Marketing and other team members

Key Assessment Areas:

• Marketing expertise and experience
• Campaign management and optimization skills
• Data analysis and reporting capabilities
• Cross-functional collaboration and communication
• Cultural fit and alignment with Freebird's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful lifecycle marketing campaigns and optimizations you've led
• Demonstrate your understanding of Freebird's business and the role's requirements in your application materials

ATS Keywords: Lifecycle Marketing, Email Marketing, SMS Marketing, Campaign Management, Segmentation, Personalization, Data Analysis, Project Management, Creative Direction, Performance Optimization, Team Leadership, Cross-Functional Collaboration, Testing, Reporting, Customer Retention, Product Marketing

ASSUMPTION: Freebird's hiring process is designed to assess candidates' marketing expertise, cultural fit, and ability to thrive in a fast-paced, remote work environment.

🛠️ Tools & Technologies

• Klaviyo (or similar ESP)
• Attentive (or similar SMS platform)
• Figma (for design and prototyping)
• Asana (for project management)
• GA4 (for analytics)

ASSUMPTION: Familiarity with these tools is preferred, but not always required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Test everything
• Move fast
• Build with customer obsession

Work Style:

• Remote-first and flexible
• Data-driven and results-oriented
• Collaborative and cross-functional
• Innovative and experimental

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing high-volume campaigns and flows while driving performance and revenue?
• Do you have strong project management, communication, and cross-functional alignment skills?
• Are you passionate about customer experience and data-driven decision-making?

ASSUMPTION: Candidates who align with Freebird's values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• Managing high-volume campaigns and flows while maintaining high-quality output and zero critical errors
• Balancing multiple priorities and stakeholders in a fast-paced, remote work environment
• Adapting to a dynamic and evolving company culture as Freebird continues to grow and change
• Potential time zone differences and communication challenges when working with a remote team

ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills, as well as a commitment to Freebird's values and work style.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Director of Lifecycle Marketing in other companies, but with a focus on email and SMS channels
• Unlike some marketing roles, this position requires deep expertise in both campaign management and automated flows
• Career progression may involve moving into a leadership role or specializing in a specific marketing channel or function

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on lifecycle marketing and high-volume execution sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive testing roadmap to optimize email and SMS campaigns
• Collaborating with cross-functional teams to launch a new product or promotion, including lifecycle marketing support
• Analyzing campaign performance data to identify trends, optimize flows, and drive revenue growth

ASSUMPTION: These sample projects illustrate the high-volume, cross-functional, and data-driven nature of the Associate Director of Lifecycle Marketing role at Freebird.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign calendar and how it is managed and prioritized?
• How does the team collaborate and ensure alignment across Lifecycle, Creative, CX, Product, and Paid functions?
• What is the company's approach to testing and optimization, and how does this role contribute to that process?
• How does the company support the growth and development of its employees, particularly in marketing roles?
• What is the work environment like, and how does the team maintain productivity and engagement in a remote-first setting?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application and potential fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on lifecycle marketing campaigns and optimizations
• Prepare examples of successful lifecycle marketing campaigns and optimizations you've led, and be ready to discuss them in your interview
• Follow up with the hiring team one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.