📌 Core Information
Job Title: Director of Lifecycle Marketing & Loyalty
Company: SupplyHouse.com
Location: Remote (with travel to Melville, NY 6 times per year)
Job Type: Full-Time, Exempt
Category: Marketing
Date Posted: July 3, 2025
Experience Level: 10+ years
Remote Status: Remote OK (with travel requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies to deliver personalized messaging across multiple channels
- Designing and managing a customer loyalty program to enhance brand affinity and engagement
- Collaborating cross-functionally to ensure a cohesive customer experience
- Analyzing campaign performance and optimizing strategies through A/B testing and iterative learning
- Managing and mentoring a team of lifecycle marketers, campaign managers, or CRM specialists
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer behavior and data-driven marketing principles. The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable managing multiple projects and teams.
📋 Key Responsibilities
Strategy Development & Execution:
- Own end-to-end lifecycle marketing strategy to deliver personalized, data-driven messaging across email, SMS, push, and direct mail
- Design and implement customer journeys and multi-step nurture programs based on behavioral and transactional data
Loyalty Program Management:
- Lead the development, launch, and ongoing management of a customer loyalty program to reward repeat engagement and build long-term brand affinity
- Partner with analytics to define customer segments and create strategies for onboarding, retention, win-back, and upsell
Campaign Optimization & Performance Analysis:
- Optimize campaign performance through A/B testing, multivariate testing, and iterative learning
- Oversee CRM platform selection, optimization, and integrations; maintain data hygiene and compliance with privacy regulations
Cross-Functional Collaboration & Team Management:
- Collaborate cross-functionally with Product, Creative, Data, and Customer Experience teams to ensure a cohesive customer experience
- Develop lifecycle KPIs and regularly report on performance, insights, and recommendations to senior leadership
- Manage and mentor a team of lifecycle marketers, campaign managers, or CRM specialists (as applicable)
ASSUMPTION: This role requires strong leadership, communication, and project management skills. The ideal candidate will have experience managing teams, driving results, and working collaboratively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in CRM, lifecycle marketing, or retention strategy, ideally in a consumer-facing digital business
Required Skills:
- Proven experience launching and managing a customer loyalty or rewards program
- Deep knowledge of email marketing platforms, CRM tools (e.g., Braze, Iterable, HubSpot), and customer data platforms (CDPs)
- Demonstrated expertise in designing segmentation strategies and customer journey maps
- Strong leadership and communication skills, with the ability to influence across levels
- Passion for customer experience, data-driven marketing, and continuous experimentation
Preferred Skills:
- Background in B2B marketing, particularly in sectors serving the trades
- Experience building programs that speak to the specific needs, timelines, and decision cycles of trade professionals and small business owners
- Background in loyalty programs, promotional planning, or lifecycle-based incentives
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in lifecycle marketing, customer loyalty, and data-driven strategies. The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable managing multiple projects and teams.
💰 Compensation & Benefits
Salary Range: $155,000 - $180,000 per year
Benefits:
- Comprehensive medical, dental, and vision insurance options
- 401(k) with up to 4% company match
- Paid vacation, sick time, and holidays
- Company-paid life insurance and long-term disability
- Discounted auto, home, and pet insurance programs
- Flexible Spending Account (FSA)
- Employee Assistance Program (EAP) for mental health, financial planning, and legal support
- Company-provided equipment and one-time $250 work from home stipend
- $750 annual professional development budget
- $25 monthly Grubhub credit
- Company rewards and recognition program
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, online distribution of plumbing, heating, and HVAC supplies)
Company Size: Medium (501-1,000 employees)
Founded: 2004
Company Description:
- Leading online distributor of plumbing, heating, and HVAC supplies since 2004
- Headquartered in Melville, NY, with locations in Columbus, OH; Dayton, NJ; Reno, NV; and Farmers Branch, TX
- Offers products from top manufacturers at competitive prices, with a focus on exceptional customer service
- Emphasizes a dynamic culture that encourages innovation, collaboration, and continuous improvement
Company Specialties:
- Fast Shipping and Low Prices
- Innovation
- Outstanding Customer Service
- Plumbing, Heating & HVAC Supplies
- Customer Service
- Employee Growth
- Tools
- Plumber
- HVAC Tech
- Contractor
- Tradesmen
- TradesMaster
- Tradeswoman
- Skilled Trades
- Trades Worker
- Plumbing
- Heating
- HVAC
- and Electrical Products
- Electrical Supplies
- Electrical
- and Electrician
Company Website: SupplyHouse.com
ASSUMPTION: SupplyHouse.com is a rapidly-growing e-commerce company that offers a wide range of products and services to its customers. The company's success is built on its commitment to exceptional customer service, innovation, and a dynamic work culture that fosters growth and development for its employees.
📊 Role Analysis
Career Level: Senior (10+ years of experience)
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Remote with travel requirements (6 times per year)
Growth Opportunities:
- Potential to shape and grow the lifecycle marketing function within a rapidly expanding e-commerce company
- Opportunity to work closely with senior leadership and influence marketing strategy
- Potential to mentor and develop junior team members
- Chance to contribute to the company's ongoing digital transformation and expansion
ASSUMPTION: This role offers a unique opportunity for a seasoned marketing professional to make a significant impact on a growing company's marketing strategy and customer experience. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: Hybrid (remote with travel requirements)
Office Location(s): Melville, NY (with remote work options)
Geographic Context:
- Melville, NY is located on Long Island, approximately 40 miles east of Manhattan
- The area offers a mix of urban and suburban environments, with easy access to beaches, parks, and cultural attractions
- Long Island is known for its diverse communities, offering a wide range of housing options and amenities
Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m. with time zone flexibility
ASSUMPTION: This role requires a balance of remote work and on-site collaboration. The ideal candidate will be comfortable working independently and collaborating with team members in a hybrid work environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager (CMO)
- On-site interview with the CMO and other key stakeholders
- Final interview with the CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven marketing expertise
- Customer loyalty and retention strategies
- Cross-functional collaboration and communication skills
Application Tips:
- Highlight your relevant experience and achievements in lifecycle marketing, customer loyalty, and data-driven strategies
- Tailor your resume and cover letter to emphasize the required skills and qualifications for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and collaboration skills
- Research SupplyHouse.com and be ready to discuss the company's products, services, and unique culture
ATS Keywords: Lifecycle Marketing, Customer Loyalty, CRM, Data-Driven Marketing, Email Marketing, Segmentation, Customer Journey Mapping, A/B Testing, Team Management, Cross-Functional Collaboration, Performance Analysis, Loyalty Program, Customer Experience, Continuous Experimentation
ASSUMPTION: The application process for this role may vary based on the company's specific hiring practices and the current hiring manager's preferences. It is essential to follow the application instructions provided and tailor your application materials to the specific requirements of the role.
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