Werkstudent CRM / E-Mail Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Werkstudent CRM / E-Mail Marketing (m/w/d)

🔹 Company: Brooklyn Soap Company

🔹 Location: Hamburg, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the creation and distribution of targeted newsletters and email campaigns
• Conducting A/B tests and evaluating results
• Assisting in the development of the loyalty program
• Contributing to content creation and design
• Working with tools such as Canva, Klaviyo, Excel, and Google Sheets

ASSUMPTION: This role is ideal for students seeking practical experience in CRM and email marketing, with a focus on content creation and data analysis.

📋 Key Responsibilities

✅ Supporting the creation and distribution of targeted newsletters and email campaigns

✅ Conducting A/B tests and evaluating results

✅ Assisting in the development of the loyalty program

✅ Contributing to content creation and design

✅ Working with tools such as Canva, Klaviyo, Excel, and Google Sheets

✅ Researching current trends and best practices in the CRM field

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently.

🎯 Required Qualifications

Education: Enrolled student (m/w/d) in a relevant field

Experience: No prior experience required

Required Skills:

• Excellent German and English language skills
• Strong communication skills
• Proficient in Microsoft Office (Excel, Google Sheets)
• Basic knowledge of Canva and/or other design tools
• Familiarity with CRM and/or email marketing is a plus

Preferred Skills:

• Experience with Klaviyo or other email marketing platforms
• Knowledge of AI applications like ChatGPT

ASSUMPTION: Applicants should have a strong interest in marketing, content creation, and data analysis, with a focus on continuous learning and improvement.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing internships in Hamburg, Germany (€450 - €600 per month)

Benefits:

• Onboarding and long-term coaching
• Flexible working hours
• Loft office and excellent coffee
• Casual team environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for entry-level marketing internships in Hamburg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Personal care product manufacturing

Company Size: Small (11-50 employees)

Founded: 2012

Company Description:

• Producer and developer of natural men's care products
• Focus on sustainability, conscious lifestyle, and good design
• Products available in major drugstores and online

Company Specialties:

• Natural and vegan ingredients
• Made in Germany
• Innovative solutions for men's care

Company Website: bklynsoap.com

ASSUMPTION: The company values innovation, sustainability, and a conscious lifestyle, which are reflected in its products and company culture.

📊 Role Analysis

Career Level: Entry-level (Werkstudent)

Reporting Structure: Reports directly to the marketing team

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Learning and developing marketing skills
• Potential full-time employment after graduation
• Opportunities to contribute to the company's growth and success

ASSUMPTION: This role offers excellent opportunities for personal and professional growth within the marketing field.

🌍 Location & Work Environment

Office Type: Loft office

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany
• Known for its vibrant cultural scene and historic architecture
• Offers a high quality of life with numerous parks, museums, and entertainment options

Work Schedule: Full-time (40 hours per week), flexible working hours

ASSUMPTION: The loft office environment fosters creativity and collaboration, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the marketing team
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Cultural fit
• Problem-solving skills
• Enthusiasm for the role and company mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Demonstrate your understanding of the company and its mission
• Showcase your creativity and problem-solving skills through examples

ATS Keywords: CRM, E-Mail Marketing, Content Creation, A/B Testing, Data Analysis, Canva, Excel, Google Sheets, German, English

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• Canva
• Klaviyo
• Excel
• Google Sheets
• AI applications (e.g., ChatGPT)

ASSUMPTION: The required tools and technologies may change or be updated based on the company's evolving needs and industry trends.

👔 Cultural Fit Considerations

Company Values:

• Zero Bullshit (honesty and transparency)
• Sustainability and conscious lifestyle
• Good design and innovation

Work Style:

• Collaborative and creative
• Focus on continuous learning and improvement
• Flexible and adaptable

Self-Assessment Questions:

• Do you share the company's commitment to sustainability and conscious living?
• Are you comfortable working in a collaborative, creative environment?
• Do you have a strong interest in marketing, content creation, and data analysis?

ASSUMPTION: Applicants should assess their alignment with the company's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Balancing internship responsibilities with academic coursework
• Adapting to a fast-paced, dynamic work environment
• Meeting the expectations of a small, growing company
• Working with limited resources and tight deadlines

ASSUMPTION: The role may present challenges related to time management, adaptability, and resourcefulness.

📈 Similar Roles Comparison

• This role focuses on CRM and email marketing, while similar roles may have a broader focus on digital marketing or customer relationship management
• Industry-specific context: The personal care product manufacturing industry is competitive and dynamic, with a strong focus on sustainability and innovation
• Career path comparison: This role offers opportunities for personal and professional growth within the marketing field, with potential for full-time employment after graduation

ASSUMPTION: Applicants should research similar roles and industry trends to better understand the competitive landscape and career growth opportunities.

📝 Sample Projects

• Creating and distributing targeted newsletters and email campaigns
• Conducting A/B tests and evaluating results
• Assisting in the development of the loyalty program
• Contributing to content creation and design

ASSUMPTION: Sample projects may vary depending on the company's current priorities and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role support the company's overall mission and growth strategy?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of working in a small, growing company?

ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your content creation and design work
• Follow up with the company within one week of submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.