📌 Core Information
🔹 Job Title: Associate Director, Performance Marketing
🔹 Company: Abbott
🔹 Location: Alameda, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-14
🔹 Experience Level: 10+ years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Leadership of the Global Performance Marketing function to drive customer acquisition and revenue
- Cross-channel global performance media strategy development and management
- Global media budget optimization and high-impact campaign execution
- External agency team management and collaboration
- Data-driven approach to performance marketing, including attribution and incrementality measurement
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making and a proven track record in performance marketing channels.
📋 Key Responsibilities
✅ Set the cross-channel global performance media strategy across the US and UK, supporting both DTC and third-party retail channel growth
✅ Manage a global media budget, optimizing resource allocation and driving high-impact campaigns to achieve business goals
✅ Manage an external agency team, facilitating transparency and collaboration
✅ Develop a learning agenda and testing roadmap to optimize spend and shape the approach to attribution, modeling, and incrementality measurement
✅ Set clear performance KPIs and targets, regularly monitoring and analyzing campaign performance to identify opportunities for improvement
✅ Drive regular reporting and executive shareouts, sharing learnings and top-level ROI analyses and recommendations
✅ Manage and mentor a small team of marketers, facilitating personal growth, creativity, and learning
✅ Collaborate with Product Marketing, Consumer Insights, and Creative teams to develop insight-driven, best-in-class performance-driven creative
✅ Spearhead new revenue-driving initiatives, including affiliate programs and retention strategies
ASSUMPTION: This role requires strong leadership, strategic, and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: Minimum 10 years of experience in performance marketing
Required Skills:
- Expertise in performance marketing channels (PPC, paid social, and programmatic advertising)
- Strong strategic, analytical, and executive communication skills
- Campaign management and budget management experience
- Team management and collaboration skills
- Data-driven approach to performance marketing
Preferred Skills:
- Experience in a leadership role within a marketing organization
- Familiarity with the consumer health and wellness space
ASSUMPTION: A strong background in performance marketing, with a proven track record of driving customer acquisition and revenue growth, is essential for this role.
💰 Compensation & Benefits
Salary Range: $146,700.00 - $293,300.00 per year
Benefits:
- Free Medical Coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard, with approximately 25% travel required
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience, with the assumption that the candidate will be based in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a portfolio of life-changing technologies spanning diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves people in more than 160 countries.
Company Size: Abbott is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's extensive global presence and broad portfolio of healthcare products and services provide a unique opportunity for the successful candidate to make a significant impact on a large scale.
📊 Role Analysis
Career Level: This role is at the senior management level, offering significant growth and leadership opportunities.
Reporting Structure: The Associate Director, Performance Marketing reports directly to the Chief Marketing Officer (CMO).
Work Arrangement: This role is on-site, with approximately 25% travel required.
Growth Opportunities:
- Potential to grow into a more senior marketing leadership role within Abbott
- Opportunities to expand the scope of the role as the Lingo Division continues to grow and evolve
- Chance to develop and mentor a team of marketers, fostering personal growth and learning
ASSUMPTION: This role offers significant potential for career growth and development within a large, global healthcare organization.
🌍 Location & Work Environment
Office Type: Abbott's Alameda, CA office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2901 Harbor Bay Parkway, Alameda, CA 94502, United States
Geographic Context:
- The Alameda office is located in the San Francisco Bay Area, providing easy access to major transportation networks and cultural attractions
- The area offers a diverse range of housing options, from urban apartments to suburban family homes
- The Alameda office is situated near the waterfront, providing scenic views and outdoor recreation opportunities
Work Schedule: Standard work hours with approximately 25% travel required
ASSUMPTION: The Alameda office provides a modern, collaborative work environment with easy access to major transportation networks and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Abbott careers website
- Phone or video screen with a member of the HR team
- In-depth behavioral and technical interviews with members of the marketing team
- Final interview with the hiring manager (CMO)
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Data-driven approach to performance marketing
- Leadership and team management skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Abbott's mission, values, and culture to demonstrate your fit with the organization
ATS Keywords: Performance Marketing, PPC, Paid Social, Programmatic Advertising, Strategic Planning, Budget Management, Team Leadership, Data Analysis, Attribution Modeling, Incrementality Measurement
ASSUMPTION: The interview process will focus on assessing the candidate's performance marketing expertise, strategic thinking, leadership skills, and cultural fit with Abbott.
🛠️ Tools & Technologies
- Google Ads (AdWords)
- Facebook Ads Manager
- LinkedIn Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Attribution modeling and incrementality measurement tools (e.g., AppsFlyer, Branch)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The successful candidate will have experience with industry-standard performance marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Creativity
- Quality
- Integrity
- Responsibility
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How have you demonstrated innovation in your previous performance marketing roles?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team to achieve a common goal?
- How do you approach continuous learning and professional development in a fast-paced, ever-changing industry like performance marketing?
ASSUMPTION: Abbott values candidates who are innovative, collaborative, and results-focused, with a strong commitment to quality and integrity.
⚠️ Potential Challenges
- The role requires a deep understanding of performance marketing channels and a strong strategic mindset
- Managing an external agency team may present unique challenges and require strong leadership and communication skills
- The role may require occasional travel, which could be challenging for candidates with personal or family commitments
- The Alameda office is located in a competitive job market, which may make it more challenging to attract and retain top talent
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on performance marketing within the consumer health and wellness space, with a specific emphasis on biowearable technology
- Compared to other performance marketing roles, this position offers the opportunity to work on cutting-edge technology and drive innovation in the consumer health and wellness industry
- Career progression in this role may follow a path similar to that of a marketing director or vice president within a consumer health or technology company
ASSUMPTION: This role offers a unique opportunity to work on innovative biowearable technology and drive growth in the consumer health and wellness space.
📝 Sample Projects
- Developing and executing a global performance media strategy to launch a new biowearable product line
- Optimizing a paid social campaign to improve cost per acquisition (CPA) by 20% within three months
- Implementing a new attribution modeling approach to better understand the incremental impact of performance marketing channels on revenue growth
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the performance marketing landscape within Abbott and the Lingo Division?
- How does the Lingo Division collaborate with other departments within Abbott, such as Product Marketing and Consumer Insights?
- What are the most significant challenges facing the performance marketing team, and how can this role help address them?
- How does Abbott support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address them?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your performance marketing experience and achievements
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research Abbott's mission, values, and culture to demonstrate your fit with the organization
- Follow up with the hiring manager (CMO) one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
