Performance Marketing Manager

📌 Core Information

🔹 Job Title: Performance Marketing Manager

🔹 Company: New Zealand Fine Touring

🔹 Location: Mooloolaba, Queensland, Australia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving data-led marketing strategies to maximize lead generation and improve website conversion
• Leading performance marketing efforts across brands and markets using analytics, experimentation, and optimization
• Collaborating with cross-functional teams to deliver conversion-focused landing pages and creative assets
• Monitoring and reporting on web conversions, lead quality, customer acquisition costs, and overall marketing ROI

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on continuous improvement and results-driven marketing.

📋 Key Responsibilities

✅ Lead ongoing conversion rate optimisation (CRO) and A/B testing to improve website and landing page performance

✅ Analyse user behaviour, session recordings, heatmaps, and conversion paths to identify and resolve drop-off points

✅ Own marketing performance analytics, ensuring accurate tracking, attribution, and reporting across all channels

✅ Monitor and report on web conversions, lead quality, customer acquisition costs, and overall marketing ROI

✅ Champion a test-and-learn culture, overseeing structured experiments across channels, creative, and landing experiences

✅ Maintain a testing roadmap focused on continuous optimisation of ads, messaging, landing pages, and targeting

✅ Oversee paid media performance across platforms like Google and Meta, identifying opportunities for improvement and working with channel owners to drive lead generation

✅ Collaborate with content and design teams to deliver conversion-focused landing pages and creative assets

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and hands-on implementation to drive marketing performance and growth.

🎯 Required Qualifications

Education: Tertiary qualification in Marketing or Communications preferred

Experience: 3+ years in a performance marketing or digital growth role, working hands-on across channels

Required Skills:

• Proven experience in planning and delivering A/B and multivariate tests to improve landing pages, forms, or key user journeys
• Experience running successful paid campaigns across platforms like Google Ads, Meta, or similar, with a focus on efficiency and results
• Ability to work confidently with tools like GA4, Looker Studio, or similar to make informed marketing decisions
• A strategic mindset that’s grounded in data and results
• Confidence working across all major performance channels and tools
• Strong experience with analytics, CRO, and optimisation
• A natural curiosity and a test-and-learn attitude

Preferred Skills:

• Experience with CRM or marketing automation platforms

ASSUMPTION: Candidates with a strong background in performance marketing, data analysis, and a proven track record of driving results will be most successful in this role.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per annum (Based on industry standards for mid-senior level marketing roles in Queensland, Australia)

Benefits:

• Career development and progression opportunities in a growing marketing team
• Competitive salary package and exciting travel industry perks
• Flexible work hours and a supportive environment that values balance

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the region. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Leisure, Travel & Tourism. New Zealand Fine Touring is a multi-channel inbound tour operator specialising in delivering exceptional travel experiences to guests worldwide.

Company Size: 51-200 employees. As a mid-sized company, New Zealand Fine Touring offers a balance between structured processes and agile decision-making, providing ample opportunities for employees to make an impact.

Founded: 2004. With nearly two decades of experience, New Zealand Fine Touring has established itself as a trusted and reputable player in the travel industry.

Company Description:

• New Zealand Fine Touring specialises in tailor-made touring holidays throughout New Zealand and Australia
• The company operates under various brands and is passionate about delivering great experiences to both customers and partners
• New Zealand Fine Touring focuses on building strong relationships with tourism businesses and travel retailers

Company Specialties:

• Inbound tourism
• Tailor-made holidays
• Multi-channel marketing
• Customer experience

Company Website: https://www.newzealandfinetouring.co.nz/

ASSUMPTION: New Zealand Fine Touring's focus on customer experience and tailored travel packages sets it apart in the competitive travel industry.

📊 Role Analysis

Career Level: Mid-Senior Level. This role is suitable for experienced marketing professionals looking to apply their skills in a dynamic and growing environment.

Reporting Structure: The Performance Marketing Manager will report directly to the Marketing Director and work closely with cross-functional teams, including content, design, and sales.

Work Arrangement: On-site, with flexible work hours and a supportive work environment that values balance.

Growth Opportunities:

• As a growing company, New Zealand Fine Touring offers career development and progression opportunities within the marketing team
• This role provides exposure to various aspects of marketing, allowing for the development of a well-rounded skill set
• Successful candidates may have the opportunity to take on additional responsibilities or lead projects as the company expands

ASSUMPTION: The Performance Marketing Manager role offers a unique opportunity to grow both personally and professionally within a dynamic and expanding travel company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Mooloolaba, Queensland

Office Location(s): Level 1, 93 Ardmore St, Wanaka, Otago 9305, NZ

Geographic Context:

• Mooloolaba is a coastal suburb located on the Sunshine Coast, Queensland, Australia
• The area is known for its beautiful beaches, vibrant dining scene, and relaxed lifestyle
• Mooloolaba offers a mix of urban convenience and coastal living, making it an attractive location for professionals

Work Schedule: Full-time, with flexible work hours and a supportive work environment that values balance

ASSUMPTION: The Mooloolaba office provides a pleasant and collaborative work environment, with easy access to amenities and a relaxed coastal lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Director and relevant team members
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• CRO and A/B testing expertise
• Paid media management and optimisation
• Cross-functional team collaboration

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the travel industry and New Zealand Fine Touring's unique value proposition
• Showcase your ability to drive results through data-driven marketing strategies and continuous optimisation

ATS Keywords: Performance Marketing, Data Analysis, A/B Testing, Conversion Rate Optimisation, Paid Media, Google Ads, Meta, Analytics, CRM, Marketing Automation, Digital Growth

ASSUMPTION: New Zealand Fine Touring's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organisation.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Looker Studio
• Google Ads
• Meta (formerly Facebook) Ads
• CRM or marketing automation platforms (e.g., HubSpot, Salesforce)
• Optimisation and A/B testing tools (e.g., Optimizely, VWO)

ASSUMPTION: The Performance Marketing Manager will be expected to have experience with industry-standard marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Stay True: Be authentic and genuine in all interactions
• Look Beyond: Consider the bigger picture and long-term impact of decisions
• Empower: Support and empower team members to grow and succeed
• Band Together: Collaborate and work as a team to achieve common goals

Work Style:

• Data-driven: Make informed decisions based on data and analytics
• Test-and-learn: Embrace a culture of continuous improvement and experimentation
• Collaborative: Work closely with cross-functional teams to deliver results
• Adaptable: Be open to change and willing to pivot strategies as needed

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy using data to inform marketing strategies?
• Are you comfortable working collaboratively with cross-functional teams to deliver results?
• Do you embrace a test-and-learn mindset and enjoy experimenting with new approaches to optimise performance?

ASSUMPTION: New Zealand Fine Touring values candidates who align with their core values and work style, as well as those who demonstrate a strong cultural fit within the organisation.

⚠️ Potential Challenges

• Managing multiple marketing channels and optimising performance across each
• Balancing strategic planning with hands-on execution and day-to-day tasks
• Adapting to a dynamic and growing travel industry, with changing customer preferences and market conditions
• Working with a diverse and global team, requiring strong communication and collaboration skills

ASSUMPTION: The Performance Marketing Manager role presents unique challenges and opportunities for growth, requiring a balance of strategic thinking, data-driven decision-making, and strong cross-functional collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on performance and optimisation, requiring a strong analytical mindset and hands-on approach
• Compared to other performance marketing roles, this position offers a unique opportunity to work within the dynamic and growing travel industry
• Career progression in this role may involve moving into senior marketing leadership positions or specialising in specific aspects of performance marketing

ASSUMPTION: The Performance Marketing Manager role offers a unique blend of strategic planning, data analysis, and hands-on execution, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and implementing a comprehensive CRO strategy to improve website conversion rates by 20% within the first six months
• Optimising paid media campaigns across Google and Meta platforms to reduce customer acquisition costs by 15% while maintaining or improving lead volume
• Collaborating with content and design teams to create and test new landing pages and creative assets, driving a 10% increase in conversion rates

ASSUMPTION: The Performance Marketing Manager will be involved in various projects aimed at driving marketing performance, improving customer experience, and growing the business.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing funnel and customer journey, and how this role will contribute to its optimisation?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does the company approach A/B testing and experimentation, and what resources are available to support this work?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and their commitment to driving success within the organisation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past performance marketing achievements and optimisation strategies
• Be ready to discuss your approach to data-driven marketing, CRO, and paid media management during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.