📌 Core Information
🔹 Job Title: Associate Director, Performance Marketing
🔹 Company: Abbott
🔹 Location: Alameda, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global performance marketing efforts to drive customer acquisition and revenue
- Setting cross-channel global performance media strategy across the US and UK
- Managing a global media budget and external agency team
- Developing a learning agenda and testing roadmap to optimize spend
- Spearheading new revenue driving initiatives
ASSUMPTION: This role requires a strategic, analytical, and entrepreneurial mindset with a strong focus on driving business growth through performance marketing channels.
📋 Key Responsibilities
✅ Set the cross-channel global performance media strategy across the US and UK, in support of both DTC and third-party retail channel growth.
✅ Manage a global media budget, optimizing resource allocation and driving high-impact campaigns to achieve business goals.
✅ Manage an external agency team, facilitating transparency and collaboration.
✅ Develop a learning agenda and testing roadmap to optimize spend, and shape our approach to attribution, modeling, and incrementality measurement.
✅ Set clear performance KPIs and targets and regularly monitor and analyze campaign performance to identify opportunities for improvement.
✅ Drive regular reporting and executive shareouts, sharing learnings and top-level ROI analyses and recommendations.
✅ Manage and mentor a small team of marketers, helping facilitate personal growth, creativity, and learning.
✅ Collaborate with Product Marketing, Consumer Insights, and Creative teams to develop insight-driven, best-in-class performance-driven creative.
✅ Spearhead new revenue driving initiatives, including affiliate programs and retention strategies.
ASSUMPTION: This role involves a high level of strategic planning, cross-functional collaboration, and data-driven decision making to maximize marketing effectiveness and ROI.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: Minimum 10 years of experience in performance marketing
Required Skills:
- Expertise in PPC, paid social, and programmatic advertising
- Strong strategic, analytical, and executive communication skills
- Campaign management and budget management experience
- Team management and collaboration skills
- Familiarity with attribution modeling and incrementality measurement
Preferred Skills:
- Experience in the consumer health and wellness space
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills may have an advantage.
💰 Compensation & Benefits
Salary Range: $146,700.00 - $293,300.00 per year
Benefits:
- Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
- Excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, Freedom 2 Save student debt program, and FreeU education benefit
Working Hours: Standard work hours with up to 25% travel required
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, with a focus on diagnostics, medical devices, nutritionals, and branded generic medicines.
Company Size: Abbott is a large corporation with over 10,000 employees globally, offering extensive resources and opportunities for career growth.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott's 114,000 colleagues serve people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's extensive global presence and broad product portfolio offer numerous opportunities for career advancement and international exposure.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Associate Director, Performance Marketing will manage a small team of marketers and collaborate with various cross-functional teams, including Product Marketing, Consumer Insights, and Creative.
Work Arrangement: This is an on-site role with up to 25% travel required, allowing for some flexibility in work location.
Growth Opportunities:
- Potential advancement to a Director or Vice President role within the marketing organization
- Expansion into other areas of the business, such as product management or general management
- International assignments, given Abbott's global presence
ASSUMPTION: This role offers significant growth potential within Abbott's marketing organization and the broader healthcare industry.
🌍 Location & Work Environment
Office Type: Abbott's Alameda, CA office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2901 Harbor Bay Parkway, Alameda, CA 94502, United States
Geographic Context:
- The Alameda office is located in the San Francisco Bay Area, offering easy access to major transportation hubs and a diverse range of cultural, recreational, and dining options
- The region is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- The Bay Area is a major hub for the technology and healthcare industries, providing ample opportunities for professional networking and growth
Work Schedule: Standard work hours with some flexibility for remote work, as needed
ASSUMPTION: The Alameda office offers a dynamic and engaging work environment, with ample opportunities for professional development and networking within the broader healthcare industry.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and skills-based interview with the hiring manager and other key stakeholders
- Final interview with the CMO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Expertise in performance marketing channels and campaign management
- Leadership and team management skills
- Data-driven decision making and analytical skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to performance marketing strategy, campaign management, and data analysis
- Demonstrate your ability to lead and manage a team, as well as your capacity to work collaboratively with cross-functional teams
- Showcase your understanding of the consumer health and wellness space, as well as your familiarity with Abbott's products and services
ATS Keywords: Performance Marketing, PPC, Paid Social, Programmatic Advertising, Strategic Planning, Campaign Management, Budget Management, Team Leadership, Data Analysis, Consumer Health, Wellness, Abbott
ASSUMPTION: Abbott's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong emphasis on performance marketing expertise.
🛠️ Tools & Technologies
- Google Ads (AdWords)
- Facebook Ads Manager
- LinkedIn Ads
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Attribution modeling and incrementality measurement tools (e.g., Google Analytics, AppsFlyer)
- Project management and collaboration tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are widely used in the performance marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Invent. Don’t follow.
- Patients are at the center of all we do.
- Every person at Abbott is a leader.
Work Style:
- Abbott fosters a collaborative and innovative work environment, encouraging employees to take ownership of their roles and contribute to the company's success
- The company values diversity, inclusion, and work-life balance, offering flexible work arrangements and comprehensive benefits packages
- Abbott is committed to sustainability and social responsibility, integrating these principles into its business operations and community engagement efforts
Self-Assessment Questions:
- Do you align with Abbott's value of "Invent. Don’t follow." and have a proven track record of driving innovation in performance marketing?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities simultaneously?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with Abbott's values and work style, as well as a passion for driving innovation in performance marketing, will be well-suited to this role.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and data-driven decision making, which can be challenging and time-consuming
- Managing a global media budget and external agency team may present unique challenges, requiring strong leadership and communication skills
- The role may require occasional travel, which can disrupt personal and family life
- The consumer health and wellness space is highly competitive, with a constant need to stay up-to-date with industry trends and best practices
ASSUMPTION: Candidates should be prepared to face these challenges head-on and possess the necessary skills and experience to succeed in this dynamic and demanding role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving customer acquisition and revenue through performance marketing channels for a consumer health and wellness product
- Compared to other performance marketing roles, this position offers a higher level of strategic responsibility and global scope
- Career paths for this role may include advancement to Director or Vice President of Performance Marketing, or transition into other areas of the business, such as product management or general management
ASSUMPTION: Candidates should consider this role's unique aspects and the potential career growth opportunities it offers within Abbott's marketing organization and the broader healthcare industry.
📝 Sample Projects
- Developing and executing a global performance media strategy to launch a new consumer health product in multiple markets
- Optimizing a paid social advertising campaign to improve ROI by 20% within three months
- Conducting an attribution modeling study to better understand the incremental impact of various marketing channels on revenue
ASSUMPTION: These sample projects illustrate the strategic, analytical, and tactical aspects of the Associate Director, Performance Marketing role, showcasing the breadth of responsibilities and the impact this position can have on Abbott's business success.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Lingo product and how this role fits into that strategy?
- How does the Lingo team collaborate with other departments, such as Product Marketing and Consumer Insights, to drive business growth?
- What are the most significant challenges facing the Lingo product in the market, and how can this role help address them?
- How does Abbott support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions will help candidates better understand the role's strategic context, Abbott's culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Abbott's products, services, and company culture
- Be ready to discuss your approach to performance marketing strategy, campaign management, and data analysis
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
