Associate Director, Performance Marketing

📌 Core Information

🔹 Job Title: Associate Director, Performance Marketing

🔹 Company: Abbott Laboratories

🔹 Location: Alameda, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading global performance marketing efforts to drive customer acquisition and revenue
• Managing a global media budget and optimizing resource allocation
• Collaborating with cross-functional teams to develop insight-driven creative
• Spearheading new revenue-driving initiatives
• Mentoring and managing a team of marketers

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on driving business growth through performance marketing channels.

📋 Key Responsibilities

✅ Set the cross-channel global performance media strategy across the US and UK, supporting both DTC and third-party retail channel growth

✅ Manage a global media budget, optimizing resource allocation and driving high-impact campaigns to achieve business goals

✅ Manage an external agency team, facilitating transparency and collaboration

✅ Develop a learning agenda and testing roadmap to optimize spend and shape the approach to attribution, modeling, and incrementality measurement

✅ Set clear performance KPIs and targets and regularly monitor and analyze campaign performance to identify opportunities for improvement

✅ Drive regular reporting and executive shareouts, sharing learnings and top-level ROI analyses and recommendations

✅ Manage and mentor a small team of marketers, facilitating personal growth, creativity, and learning

✅ Collaborate with Product Marketing, Consumer Insights, and Creative teams to develop insight-driven, best-in-class performance-driven creative

✅ Spearhead new revenue-driving initiatives, including affiliate programs and retention strategies

ASSUMPION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: Minimum 10 years of experience

Required Skills:

• Expertise in performance marketing channels (PPC, paid social, programmatic advertising)
• Strong strategic, analytical, and executive communication skills

• Proven experience in campaign management, budget management, and team management
• Ability to collaborate effectively with cross-functional teams
• Familiarity with attribution modeling and incrementality measurement

Preferred Skills:

• Experience in the consumer health and wellness space
• Fluency in additional languages

ASSUMPION: A strong background in performance marketing and a proven track record of driving business growth are essential for this role.

💰 Compensation & Benefits

Salary Range: $146,700 - $293,300 per year

Benefits:

• Free medical coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
• Excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and the FreeU education benefit
• Recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune
• Recognized as one of the best big companies to work for, as well as the best place to work for diversity, working mothers, female executives, and scientists

Working Hours: Full-time, typically 40 hours per week

ASSUMPION: The salary range is competitive for the role and industry, and the benefits package is comprehensive and generous.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, focusing on nutrition, diagnostics, medical devices, and branded generic pharmaceuticals

Company Size: 10,001+ employees, with a global presence and a significant impact on the healthcare industry

Founded: Abbott Park, Illinois, with a rich history and a strong reputation in the healthcare sector

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life
• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
• Abbott serves people in more than 160 countries and is committed to employee diversity and inclusion

Company Specialties:

• Nutrition
• Diagnostics
• Medical Devices
• Branded Generic Pharmaceuticals

Company Website: www.abbott.com

ASSUMPION: Abbott's extensive experience and global reach make it an attractive employer for professionals seeking a stable and fulfilling career in the healthcare industry.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the CMO

Reporting Structure: This role is part of the Lingo Division, with a focus on driving growth for the new biosensing technology

Work Arrangement: On-site, working out of the Alameda, CA office

Growth Opportunities:

• Potential to shape the future of healthcare through innovative biosensing technology
• Opportunities to grow within the Lingo Division and the broader Abbott organization
• Chance to work on high-impact projects with a global impact

ASSUMPION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Alameda, California

Geographic Context:

• Alameda is a small city in the San Francisco Bay Area, with a mix of urban and suburban environments
• The area offers a variety of housing options, cultural attractions, and outdoor recreation opportunities
• The cost of living in Alameda is generally lower than in nearby San Francisco and Oakland

Work Schedule: Full-time, with a flexible work arrangement that supports work-life balance

ASSUMPION: The Alameda office provides a collaborative and engaging work environment, with easy access to the vibrant San Francisco Bay Area.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Performance marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making

• Executive communication and presentation skills
• Cultural fit and alignment with Abbott's values
• Problem-solving and adaptability

Application Tips:

• Highlight relevant performance marketing experience and achievements in your resume
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research Abbott's mission, values, and culture to demonstrate your fit with the organization
• Prepare thoughtful questions to ask the interviewer about the role, team, and company

ATS Keywords: Performance Marketing, PPC, Paid Social, Programmatic Advertising, Strategic Planning, Analytical Skills, Executive Communication, Campaign Management, Budget Management, Team Management, Cross-Functional Collaboration, Attribution Modeling, Incrementality Measurement

ASSUMPION: A well-structured resume, tailored cover letter, and strong interview performance will increase your chances of success in the application process.

🛠️ Tools & Technologies

• Google Ads (AdWords, Google Analytics)
• Facebook Ads Manager
• LinkedIn Ads
• Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
• Attribution modeling and incrementality measurement tools (e.g., AppsFlyer, Branch)
• Data visualization and reporting tools (e.g., Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, JIRA)

ASSUMPION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Caring
• Respect
• Innovation
• Stewardship

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Focused on driving business growth and impact
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with Abbott's core values?
• Can you provide an example of a time when you drove business growth through performance marketing strategies?
• How do you approach collaboration and teamwork in a dynamic and fast-paced environment?

ASSUMPION: Candidates who demonstrate a strong fit with Abbott's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing a global media budget and optimizing resource allocation can be complex and demanding
• Working in a fast-paced and dynamic environment may require adaptability and resilience
• Collaborating with cross-functional teams and external agencies can present unique challenges
• The role may require occasional travel to support global marketing efforts
• Balancing the demands of the role with personal and family responsibilities may be challenging

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for a new biosensing technology in the consumer health and wellness space
• Compared to traditional performance marketing roles, this position offers the opportunity to shape a new category and make a significant impact on the business
• Career paths for this role may include progression into senior leadership positions within the Lingo Division or broader Abbott organization

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a global launch campaign for Lingo, Abbott's new biosensing technology
• Optimizing paid social media campaigns to improve cost per acquisition and return on ad spend
• Implementing a new attribution modeling approach to better understand the impact of marketing efforts on business outcomes
• Spearheading an affiliate marketing program to drive revenue growth and customer acquisition

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Lingo Division?
• How does this role fit into the broader marketing strategy for Abbott and the Lingo Division?
• What are the most pressing challenges facing the Lingo Division, and how can this role address them?
• How does Abbott support the growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic mindset
• Research Abbott's mission, values, and culture to demonstrate your fit with the organization
• Prepare thoughtful questions to ask the interviewer about the role, team, and company
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.