- Job Title: Associate Director, Product Marketing - Cryptocurrency & DeFi
- Company: S&P Global
- Location: New York, NY
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 28, 2025
- Experience Level: 7+ years
- Remote Status: On-site (40 hours/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for cryptocurrency and DeFi offerings
- Creating high-quality content that communicates product features, benefits, and market insights
- Collaborating with cross-functional teams to ensure successful product launches and market penetration
- Conducting market research and competitive analysis to inform product development and marketing strategies
- Engaging with key partners and clients to promote awareness and adoption of S&P DJI’s cryptocurrency and DeFi products
ASSUMPTION: This role requires a strong understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle. A successful candidate will have experience in product marketing within financial services, with a focus on cryptocurrency and/or decentralized finance.
📋 Key Responsibilities
- Content Strategy and Development:
- Design and implement a comprehensive content marketing strategy for S&P DJI’s cryptocurrency and DeFi products
- Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials
- Product Positioning and Messaging:
- Develop and refine the positioning and messaging for S&P DJI’s cryptocurrency and DeFi products
- Craft compelling narratives that highlight the unique value propositions and benefits to various audiences
- Go-to-Market Strategy:
- Lead the development and execution of go-to-market strategies for new product launches and enhancements
- Collaborate with cross-functional teams to ensure successful rollout and market penetration of cryptocurrency and DeFi offerings
- Market Research and Competitive Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape
- Utilize insights to inform product development and marketing strategies, ensuring S&P DJI’s offerings remain relevant and competitive
- Account-Based Marketing:
- Engage with key partners and clients globally to promote awareness and adoption of S&P DJI’s cryptocurrency and DeFi products
- Develop tailored marketing strategies to nurture relationships and drive product usage
- Performance Metrics and Reporting:
- Establish KPIs and metrics to measure the success of content marketing and product marketing initiatives
- Provide regular reporting and analysis to internal stakeholders to inform decision-making and strategy adjustments
ASSUMPTION: The ideal candidate will have a proven track record of developing successful product marketing strategies and campaigns that drive measurable results. They will also possess exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred)
- Experience: 7+ years of professional experience in product marketing within financial services, with a strong focus on cryptocurrency and/or decentralized finance (required)
- Required Skills:
- Proven expertise in content marketing and content creation
- In-depth understanding of blockchain technology, cryptocurrency markets, and the product development lifecycle
- Proven track record of developing successful product marketing strategies and campaigns that drive measurable results
- Exceptional interpersonal, written, and verbal communication skills
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines
- Analytical mindset with experience in market research and competitive analysis to inform product positioning
- Preferred Skills:
- Experience with product launches, go-to-market strategies, and account-based marketing in the cryptocurrency or fintech space
- Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns
- Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners
ASSUMPTION: While not required, a background in financial services or a related field would be beneficial for this role. Additionally, experience with cryptocurrency and/or decentralized finance is highly preferred.
💰 Compensation & Benefits
- Salary Range: $145,000 - $165,000 (anticipated base salary range for this position)
- Benefits:
- Health & Wellness: Health care coverage designed for the mind and body
- Flexible Downtime: Generous time off helps keep you energized for your time on
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference
ASSUMPTION: The final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses, and certifications. In addition to base compensation, this role is eligible for an annual incentive plan.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services
- Company Size: 10,001+ employees
- Founded: 1986 (as S&P Dow Jones Indices; S&P Global was founded in 1986 as McGraw-Hill Companies, which later spun off S&P Dow Jones Indices in 1998)
- Company Description: S&P Global provides governments, businesses, and individuals with market data, expertise, and technology solutions for confident decision-making. Their services span from global energy solutions to sustainable finance solutions, helping customers perform investment analysis, navigate sustainability and energy transition across supply chains, and unlock new opportunities.
- Company Specialties: Analytics, Credit ratings, Finance, Energy & commodities information, Intelligence, Commodities, Benchmarks, Portfolio and enterprise risk solutions, ESG, and Sustainable Finance
📊 Role Analysis
- Career Level: Middle Professional Tier II (EEO Job Group)
- Reporting Structure: This role reports directly to the Head of Product Marketing, Cryptocurrency & DeFi
- Work Arrangement: Hybrid (40 hours/week, with flexible hours and remote work options available)
- Growth Opportunities: As a growing division within S&P Global, the Cryptocurrency and DeFi team offers opportunities for career progression and professional development. With the increasing demand for digital assets and decentralized finance, there is significant potential for growth and advancement in this role.
ASSUMPTION: This role offers a unique opportunity to work at the intersection of finance, technology, and innovation. As the cryptocurrency and DeFi markets continue to evolve, there will be ample opportunities for the successful candidate to grow and make a significant impact on the business.
🌍 Location & Work Environment
- Office Type: Hybrid (onsite and remote work arrangements available)
- Office Location: 55 Water Street, New York, NY 10041, US
- Geographic Context: New York, NY is a major global financial hub, with a vibrant and diverse culture. The office is located in the Financial District, offering easy access to public transportation and various amenities.
- Work Schedule: The work schedule is generally Monday through Friday, with flexible hours and remote work options available. The team follows a results-driven approach, prioritizing output over face time.
ASSUMPTION: While the role is based in New York, S&P Global offers flexible work arrangements to accommodate employees’ needs and promote work-life balance.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen with the hiring manager
3. In-depth behavioral and technical interviews with cross-functional team members
4. Final interview with the Head of Product Marketing, Cryptocurrency & DeFi
- Key Assessment Areas:
1. Product marketing expertise and strategic thinking
2. Content creation and storytelling skills
3. Knowledge of blockchain technology, cryptocurrency markets, and the product development lifecycle
4. Ability to work collaboratively with cross-functional teams
5. Analytical skills and data-driven decision-making
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role
2. Showcase your understanding of the cryptocurrency and DeFi markets, as well as your familiarity with S&P Global’s products and services
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic environment
4. Be ready to discuss your thoughts on the future of cryptocurrency and DeFi, and how S&P Global can continue to innovate in this space
ASSUMPTION: The interview process at S&P Global is designed to assess both technical skills and cultural fit. Be prepared to discuss your career goals, as well as your long-term vision for the cryptocurrency and DeFi markets.
🛠️ Tools & Technologies
- Content creation and management tools (e.g., WordPress, Google Docs, Adobe Creative Suite)
- Marketing automation and analytics platforms (e.g., Marketo, Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Cryptocurrency and blockchain analytics tools (e.g., CoinMarketCap, CoinGecko, Dune Analytics)
ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt to new technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Integrity, Discovery, Partnership
- Work Style: S&P Global fosters a collaborative and inclusive work environment, with a strong emphasis on integrity, discovery, and partnership. The ideal candidate will be a self-starter with a growth mindset, who thrives in a dynamic and innovative setting.
- Self-Assessment Questions:
1. How do you align with S&P Global’s values of integrity, discovery, and partnership?
2. How do you approach working in a dynamic and evolving market like cryptocurrency and DeFi?
3. How do you ensure that your content marketing strategies resonate with diverse audiences, including institutional investors, fintech partners, and retail users?
ASSUMPTION: S&P Global values diversity, equity, and inclusion. They strive to create an environment where everyone feels valued and respected, and where all voices are heard.
⚠️ Potential Challenges
- Navigating the rapidly evolving cryptocurrency and DeFi markets, which can be volatile and unpredictable
- Balancing multiple priorities and projects simultaneously, often under tight deadlines
- Collaborating with cross-functional teams, each with their own priorities and objectives
- Managing relationships with key partners and clients, ensuring their needs are met and expectations are exceeded
ASSUMPTION: These challenges can be mitigated by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Product Marketing Manager, Cryptocurrency & Blockchain (Crypto.com)
- Responsibilities: Develop and execute marketing strategies for cryptocurrency products and services
- Industry-specific context: Crypto.com is a cryptocurrency exchange and financial services provider, with a focus on accessibility and user experience
- Career path comparison: This role offers opportunities for career progression within the marketing department, as well as potential growth into leadership positions within the broader organization.
- Head of Marketing, DeFi (Coinbase)
- Responsibilities: Lead marketing efforts for Coinbase’s decentralized finance (DeFi) products, driving user acquisition and engagement
- Industry-specific context: Coinbase is a cryptocurrency exchange and wallet provider, with a strong focus on regulatory compliance and user education
- Career path comparison: This role offers opportunities for career progression within the marketing department, as well as potential growth into leadership positions within the broader organization. Additionally, the successful candidate may have the opportunity to work closely with Coinbase’s DeFi product team, gaining valuable insights into the development and growth of decentralized finance.
ASSUMPTION: Both roles require a strong understanding of cryptocurrency and DeFi markets, as well as expertise in product marketing and content creation. However, the specific responsibilities, industry context, and career path may vary depending on the organization and its focus.
📝 Sample Projects
- Product Launch Campaign: Develop and execute a comprehensive marketing campaign for the launch of a new cryptocurrency or DeFi product, including content creation, go-to-market strategy, and account-based marketing efforts
- Market Research Report: Conduct market research to identify trends, customer needs, and competitive landscape, then create a detailed report outlining your findings and recommendations for product development and marketing strategies
- Content Series: Create a series of blog posts, whitepapers, or webinars that educate audiences on the benefits and use cases of S&P DJI’s cryptocurrency and DeFi products, highlighting their unique features and competitive advantages
ASSUMPTION: These sample projects are designed to showcase the candidate’s ability to develop and execute strategic marketing campaigns, conduct market research, and create engaging content that resonates with target audiences.
❓ Key Questions to Ask During Interview
1. How does S&P Global differentiate its cryptocurrency and DeFi offerings from competitors in the market?
2. What are the most significant challenges facing the cryptocurrency and DeFi markets, and how is S&P Global addressing them?
3. How does S&P Global support the professional development and career growth of its employees?
4. What is the team structure and dynamic within the Cryptocurrency and DeFi marketing department?
5. How does S&P Global approach collaboration and knowledge-sharing with other departments and teams within the organization?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the broader organization. They also demonstrate the candidate’s interest in the company and their commitment to driving success in the role.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://spgi.wd5.myworkdayjobs.com/SPGI_Careers/job/New-York-NY/Associate-Director--Product-Marketing---Cryptocurrency---DeFi_318372-1)
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role
3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a dynamic environment
4. Be ready to discuss your thoughts on the future of cryptocurrency and DeFi, and how S&P Global can continue to innovate in this space
5. Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
