Associate Director, Regional Marketing, Cardiovascular - Chicago, IL

Here's the enhanced job description based on the provided data: 📌 Core Information 🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - Chicago, IL 🔹 Company: Bayer 🔹 Location: Chicago, IL, United States 🔹 Job Type: Full-Time 🔹 Category: Pharmaceuticals 🔹 Date Posted: May 13, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Key aspects of this role include: - Engaging and developing Thought Leaders (TLs) in the field of cardiovascular-renal-metabolic health - Generating insights relevant to strategic decision-making through regional meetings, congresses, and TL engagements - Executing regional marketing initiatives and programs to drive brand strategy and growth - Collaborating with local teams to enable optimal engagement and execution of opportunities, such as sponsorships, conferences, and events - Traveling up to 50% within the territory ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain deep relationships with key customers and stakeholders. A proven track record in driving business growth through strategic approaches is essential. 📋 Key Responsibilities 🔑 Strategic Thought Leader (TL) Engagement: - Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health, focusing on academic centers, key accounts, and TLs within the region - Engage target customers across appropriate channels and activities to create positive product perception and deep relationships - Identify and recommend TLs to provide brand insight and collaborate with the local team to maintain focus on critical top TLs driving peer influence, institutional decision-making, and scientific advances - Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in data, brand strategy, and messaging - Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc. ASSUMPTION: Success in this role depends on the ability to build and maintain strong relationships with TLs, understand their needs, and tailor communication strategies to effectively engage them. 📈 Congresses & Regional Convention Leadership: - Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content leading internal approvals and aligning and training local staffing to create a strong and effective congress presence - Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned and contribute to national conference planning - Lead TL meetings and support exec/senior leadership encounters at congresses and industry meetings - Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility and action plans - Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively cross-functionally to ensure successful event execution and follow-through. 📢 Speaker Bureau Engagement: - Lead marketing-initiated peer-to-peer (P2P) program execution, including national broadcast, and contribute to national broadcast planning - Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming - Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder - Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs, attend and actively participate in select ad boards, and share back customer/institution specific insights to local team ASSUMPTION: Success in this role depends on the ability to work effectively with various stakeholders, manage multiple projects, and adapt to changing priorities and timelines. 📝 Implement Local Marketing Initiatives and Programs: - Own or contribute to various local and national marketing projects that drive brand strategy, contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc. - Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level - Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise, such as sponsorships, conferences, and events ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively cross-functionally to ensure successful project execution and follow-through. 🔍 Insight Generation and Field Partnership: - Coordinate, share, and consolidate customer insight and intelligence, including program participation with sales consultants, AGMs, regional/national account directors, and other internal partners, enabling all to deliver on the brand strategy - Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels - Rely on expertise, generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend - Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners, develop objectives, complete content development and approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad - Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs, attend and actively participate in select ad boards, and share back customer/institution specific insights to local team - Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise, such as sponsorships, conferences, and events - Share knowledge on systems and processes with Brand Lead, AGM, within CRM team but also across the matrix team, leveraging experience and sharing proven approaches to establish and build deep TL relationships across different customer types ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively cross-functionally to ensure successful project execution and follow-through. 💼 Required Qualifications Education: - Bachelor's degree Experience: - 5-7 years of experience in the pharma/biotech industry with at least 2 years of customer-facing experience - 2 years of experience working within the cardiovascular therapeutic area Required Skills: - Proven accomplishment in identifying and driving a strategic approach to business - Proven track record of sales, customer-facing success, and/or superior project management - Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders - Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion - Proactive, results-oriented, hard-working, self-starter motivated by a challenging task Preferred Skills: - Bachelor's degree with a life science background - To reside in or near the geography ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain strong relationships with key customers and stakeholders. A proven track record in driving business growth through strategic approaches is essential. 💰 Compensation & Benefits Salary Range: $143,240.00 - $214,860.00 per year Benefits: - Health Care - Vision - Dental - Retirement - PTO - Sick Leave Working Hours: 40 hours per week ASSUMPTION: The salary range is an estimate and may vary based on the applicant's location, market data/ranges, relevant experience, certifications, and other factors. Bayer offers a wide variety of competitive compensation and benefits programs. 📌 Applicant Insights Company Context: Industry: Pharmaceuticals Company Size: 10,001+ employees Founded: 1863 Company Description: Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population. Company Specialties: - Pharmaceuticals - Consumer Health - Crop Science - Life Sciences - Research - Innovation - Sustainability - Health Care - Digital Farming - Food Security - Science For Better - and Innovation Company Website: ASSUMPTION: Bayer is a global leader in the pharmaceutical industry, with a strong focus on innovation and sustainability. The company's size and global presence provide ample opportunities for career growth and development. Role Analysis: Career Level: Mid-level to senior-level, depending on the candidate's experience and skills Reporting Structure: This role reports directly to the Area General Manager (AGM) and works closely with the local Squad and cross-functional teams Work Arrangement: The role is based in Chicago, IL, with up to 50% travel within the territory. The work arrangement is hybrid, with a mix of on-site and remote work. Growth Opportunities: - Opportunities for career advancement in marketing or sales leadership - Potential to work on high-impact projects and drive brand growth - Exposure to various aspects of the pharmaceutical industry, including marketing, sales, and market access ASSUMPTION: This role offers a unique opportunity to gain diverse experience and make a significant impact on Bayer's Cardiovascular Renal Portfolio. The company's size and global presence provide ample opportunities for career growth and development. Location & Work Environment: Office Type: Hybrid (on-site and remote work) Office Location(s): Chicago, IL Geographic Context: - Chicago, IL is a major city in the Midwest region of the United States, with a diverse population and a thriving business environment - The city is known for its vibrant culture, rich history, and numerous attractions, making it an exciting place to live and work Work Schedule: The work schedule is Monday to Friday, with the potential for evening and weekend work due to travel requirements ASSUMPTION: Chicago, IL offers a dynamic work environment with a mix of urban and suburban settings. The city's cultural attractions and diverse neighborhoods provide ample opportunities for personal and professional growth. 💼 Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the broader marketing strategy for the Cardiovascular Renal Portfolio? 3. What are the most important qualities and skills you're looking for in a candidate for this role? 4. How does Bayer support the professional development and growth of its employees? 5. What are the biggest challenges facing the Cardiovascular Renal Portfolio, and how can this role help address them? ASSUMPTION: These questions are designed to help applicants understand the role's expectations, the company's priorities, and the opportunities for professional growth and development. 🛠 Cultural Fit Considerations Company Values: - Science for a better life - Integrity and respect for people - Entrepreneurship - Openness and collaboration Work Style: - Collaborative and inclusive - Results-driven and accountable - Innovative and adaptable - Committed to sustainability and social responsibility Self-Assessment Questions: 1. How do you align with Bayer's company values, particularly 'Science for a better life' and 'Integrity and respect for people'? 2. Can you provide an example of a time when you demonstrated entrepreneurial spirit and adaptability in a challenging situation? 3. How do you approach collaboration and inclusivity in a team setting, especially when working with diverse stakeholders? ASSUMPTION: These questions are designed to help applicants assess their fit with Bayer's company culture and work style. Success in this role depends on the ability to work effectively within a collaborative, inclusive, and results-driven environment. ⚠️ Potential Challenges 1. Managing a large territory with a diverse customer base, requiring strong project management and organizational skills 2. Balancing multiple priorities and stakeholders, with a need for strong communication and time management skills 3. Working in a matrix organization, with a need for strong cross-functional collaboration and influencing skills 4. Addressing the unique challenges and dynamics of the cardiovascular-renal-metabolic therapeutic area, requiring a deep understanding of the disease landscape and market trends ASSUMPTION: These challenges require a strategic mindset, strong project management skills, and the ability to work effectively cross-functionally to ensure successful project execution and follow-through. 📈 Similar Roles Comparison 1. This role is unique in its focus on the cardiovascular-renal-metabolic therapeutic area and the requirement for deep clinical expertise 2. Unlike other marketing roles, this position requires a strong understanding of the disease landscape, market trends, and the unique challenges and opportunities presented by the cardiovascular-renal-metabolic therapeutic area 3. The role also differs from other marketing positions in its emphasis on Thought Leader engagement, insight generation, and field partnership, requiring strong communication, influencing, and project management skills ASSUMPTION: This role is unique in its focus on the cardiovascular-renal-metabolic therapeutic area and the requirement for deep clinical expertise. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. 📝 Sample Projects 1. Developing and executing a regional marketing plan to drive brand growth in the cardiovascular-renal-metabolic therapeutic area 2. Coordinating a national congress presence, including speaker bureau planning, congress planning, and on-site execution 3. Implementing a local marketing initiative to enhance brand perception and drive customer engagement in the cardiovascular-renal-metabolic therapeutic area ASSUMPTION: These sample projects are designed to illustrate the types of initiatives and responsibilities associated with this role. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for the Cardiovascular Renal Portfolio? 2. What are the most important qualities and skills you're looking for in a candidate for this role? 3. How does Bayer support the professional development and growth of its employees? 4. What are the biggest challenges facing the Cardiovascular Renal Portfolio, and how can this role help address them? 5. How does Bayer measure success in this role, and what are the key performance indicators (KPIs) used to track progress? ASSUMPTION: These questions are designed to help applicants understand the role's expectations, the company's priorities, and the opportunities for professional growth and development. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365) - Marketing automation tools (e.g., Marketo, Pardot) - Project management tools (e.g., Asana, Trello) - Data analysis tools (e.g., Excel, Tableau) - Presentation software (e.g., PowerPoint, Google Slides) ASSUMPTION: Success in this role depends on the ability to work effectively with various tools and technologies to manage multiple priorities, collaborate with cross-functional teams, and drive brand growth. 👔 Cultural Fit Considerations Company Values: - Science for a better life - Integrity and respect for people - Entrepreneurship - Openness and collaboration Work Style: - Collaborative and inclusive - Results-driven and accountable - Innovative and adaptable - Committed to sustainability and social responsibility Self-Assessment Questions: 1. How do you align with Bayer's company values, particularly 'Science for a better life' and 'Integrity and respect for people'? 2. Can you provide an example of a time when you demonstrated entrepreneurial spirit and adaptability in a challenging situation? 3. How do you approach collaboration and inclusivity in a team setting, especially when working with diverse stakeholders? ASSUMPTION: These questions are designed to help applicants assess their fit with Bayer's company culture and work style. Success in this role depends on the ability to work effectively within a collaborative, inclusive, and results-driven environment. ⚠️ Potential Challenges 1. Managing a large territory with a diverse customer base, requiring strong project management and organizational skills 2. Balancing multiple priorities and stakeholders, with a need for strong communication and time management skills 3. Working in a matrix organization, with a need for strong cross-functional collaboration and influencing skills 4. Addressing the unique challenges and dynamics of the cardiovascular-renal-metabolic therapeutic area, requiring a deep understanding of the disease landscape and market trends ASSUMPTION: These challenges require a strategic mindset, strong project management skills, and the ability to work effectively cross-functionally to ensure successful project execution and follow-through. 📈 Similar Roles Comparison 1. This role is unique in its focus on the cardiovascular-renal-metabolic therapeutic area and the requirement for deep clinical expertise 2. Unlike other marketing roles, this position requires a strong understanding of the disease landscape, market trends, and the unique challenges and opportunities presented by the cardiovascular-renal-metabolic therapeutic area 3. The role also differs from other marketing positions in its emphasis on Thought Leader engagement, insight generation, and field partnership, requiring strong communication, influencing, and project management skills ASSUMPTION: This role is unique in its focus on the cardiovascular-renal-metabolic therapeutic area and the requirement for deep clinical expertise. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. 📝 Sample Projects 1. Developing and executing a regional marketing plan to drive brand growth in the cardiovascular-renal-metabolic therapeutic area 2. Coordinating a national congress presence, including speaker bureau planning, congress planning, and on-site execution 3. Implementing a local marketing initiative to enhance brand perception and drive customer engagement in the cardiovascular-renal-metabolic therapeutic area ASSUMPTION: These sample projects are designed to illustrate the types of initiatives and responsibilities associated with this role. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. ❓ Key Questions to Ask During Interview 1. How does this role fit into the broader marketing strategy for the Cardiovascular Renal Portfolio? 2. What are the most important qualities and skills you're looking for in a candidate for this role? 3. How does Bayer support the professional development and growth of its employees? 4. What are the biggest challenges facing the Cardiovascular Renal Portfolio, and how can this role help address them? 5. How does Bayer measure success in this role, and what are the key performance indicators (KPIs) used to track progress? ASSUMPTION: These questions are designed to help applicants understand the role's expectations, the company's priorities, and the opportunities for professional growth and development. Success in this role depends on the ability to work effectively cross-functionally, manage multiple priorities, and adapt to changing market dynamics. 🛠️ Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application Link] 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role 3. Prepare for a concrete preparation step related to resume customization 4. Prepare for a concrete preparation step related to cover letter 5. Prepare for a concrete preparation step related to portfolio/examples if applicable 6. Follow up with the hiring manager within 7 days of submitting your application to confirm receipt and express your interest in the role ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.