📌 Core Information
🔹 Job Title: Regional Marketing Manager, NA
🔹 Company: Veralto (Videojet Technologies)
🔹 Location: Wood Dale, Illinois, United States (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5+ years
🔹 Remote Status: Hybrid (based in Chicago, IL)
🚀 Job Overview
Key aspects of this role include:
- Driving demand and brand impact in a market-leading organization
- Collaborating with a vibrant, diverse, global team
- Owning your ambition and fueling your career growth through strategic and creative leadership
- Working with purpose-built products that make a measurable impact on the world around you
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a global, collaborative environment.
📋 Key Responsibilities
✅ Lead the development and execution of regional marketing campaigns aligned with corporate objectives
✅ Manage regional tradeshow and event participation to boost brand visibility and lead generation
✅ Drive upper funnel strategies to increase brand awareness and share of voice
✅ Collaborate with sales, business development, and global marketing teams
✅ Analyze market trends, campaign performance, and customer feedback to refine strategies
✅ Support strategic planning activities using insights from Voice of Customer and competitive data
ASSUMPTION: This role requires a strong understanding of B2B marketing, campaign management, and demand generation strategies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
Experience: 5+ years of B2B marketing experience with a strong background in campaign management and demand generation
Required Skills:
- Proven experience in tradeshow planning and execution
- Strong analytical skills with the ability to extract insights and act on them
- Familiarity with marketing automation platforms and CRM systems
- Willingness to travel up to 15% as needed
Preferred Skills:
- Experience in the product identification market
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the product identification market and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $150,000 USD per year
Benefits:
- Competitive compensation
- Generous paid time off
- Flexible working hours
- Career development resources and training
- Health, dental, and vision benefits
- 401(k) with company match
- A collaborative and inclusive team environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on factors such as relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
📌 Applicant Insights
🔍 Company Context
Industry: Printing Services (Product Identification)
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 1960s (as a division of A.B. Dick Company)
Company Description:
- World leader in the product identification market, providing in-line printing, coding, and marking products, consumables, and software solutions
- Serves over 20 industries, including food, beverage, pharmaceutical, personal care, electronics, chemical, and aerospace
- Operates in 135 countries with over 4,000 employees worldwide
Company Specialties:
- Continuous Inkjet Printers (CIJ)
- Laser Marking Systems
- Thermal Transfer Overprinters (TTO)
- Print and Apply Labeling (LPA)
- Thermal Inkjet Printers (TIJ)
- Commercial Graphics and Addressing
- CLARiSUITE™
- Code Assurance
Company Website: www.videojet.com
ASSUMPTION: Videojet Technologies is a subsidiary of Veralto Corporation, a global leader with over 16,000 associates united by a purpose: Safeguarding the World’s Most Vital Resources™.
📊 Role Analysis
Career Level: Mid-level management with potential for growth
Reporting Structure: Reports to the Director, Global Marketing
Work Arrangement: Hybrid (based in Chicago, IL) with up to 15% annual travel
Growth Opportunities:
- Potential advancement to Director or Vice President level within the marketing department
- Expansion of regional responsibilities to include additional markets
- Cross-functional collaboration and learning opportunities within the broader Veralto network
ASSUMPTION: This role offers significant growth potential within the marketing department and the broader Veralto organization.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Wood Dale, IL
Geographic Context:
- Wood Dale is a suburb of Chicago, located approximately 20 miles northwest of the city
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, entertainment, and outdoor recreation
- Chicago is a major hub for the printing and packaging industries, providing ample networking opportunities
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and situational interviews with the hiring manager and/or team members
- Final interview with the Director, Global Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Tradeshow planning and execution
- Analytical skills and data-driven decision-making
- Leadership and team management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Prepare examples of successful campaign strategies, tradeshow management, and data analysis
- Research Videojet Technologies and Veralto Corporation to demonstrate your understanding of the company and its mission
ATS Keywords: B2B marketing, campaign management, demand generation, tradeshow planning, analytical skills, marketing automation, CRM systems
ASSUMPTION: The application process may include assessments or case studies to evaluate your marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Consistency
- Usability
- Expertise
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align regional marketing strategies with global objectives?
- Can you describe a successful tradeshow management experience and the results you achieved?
- How do you use data to inform your marketing strategies and measure their impact?
ASSUMPTION: Candidates who demonstrate a strong fit with Videojet's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a small team with limited resources
- Balancing global marketing objectives with regional needs and constraints
- Keeping up with industry trends and competitive dynamics in a rapidly evolving market
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to changing circumstances.
📈 Similar Roles Comparison
- Regional Marketing Manager vs. Global Marketing Manager: Regional role focuses on local execution and adaptation of global strategies, while global role oversees worldwide marketing efforts
- Product Identification Market vs. Other Industries: Product identification market requires a deep understanding of packaging, labeling, and coding technologies, as well as relevant industry regulations and standards
- Mid-level Management vs. Executive Leadership: Mid-level role focuses on tactical execution and team management, while executive role involves strategic decision-making and organizational leadership
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for growth and advancement within the marketing department and the broader Veralto organization.
📝 Sample Projects
- Developing and executing a regional marketing campaign to drive demand for a new product launch
- Managing regional tradeshow participation to maximize brand visibility and lead generation
- Analyzing market trends and customer feedback to refine regional marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Regional Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Videojet's overall mission and global marketing objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the regional marketing team collaborate with global marketing, sales, and other departments?
- What opportunities exist for professional development and growth within the marketing department and the broader Veralto organization?
- How does Videojet support work-life balance for its employees?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while providing valuable insights into the organization's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments
- Prepare examples of successful campaign strategies, tradeshow management, and data analysis
- Research Videojet Technologies and Veralto Corporation to demonstrate your understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
