📌 Core Information
🔹 Job Title: Field Marketing Manager
🔹 Company: Jackson Healthcare
🔹 Location: Alpharetta, GA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Alpharetta, GA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs to generate new business and drive sales opportunities
- Collaborating with sales and recruiting teams to create demand and retention strategies
- Analyzing KPIs and market trends to inform marketing direction and strategy
- Managing multiple priorities in a fast-paced sales environment
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute marketing programs to generate new business and drive sales opportunities
✅ Collaborate with sales and recruiting teams to create demand and retention strategies
✅ Analyze KPIs and market trends to inform marketing direction and strategy
✅ Manage multiple priorities in a fast-paced sales environment
✅ Attend sales and recruitment conferences as needed
✅ Work on special projects or other duties as assigned
ASSUMPTION: This role may require occasional travel (up to 10%) to attend conferences or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience required
Experience: 3+ years of experience in marketing, brand management, and/or sales enablement
Required Skills:
- Advanced Microsoft Excel skills
- Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
- Working knowledge of Salesforce or relative CRM systems
- Strong understanding of demand generation strategies and tactics
- Ability to perform market and competitive research
- Strong communication skills - both oral and written
- Ability to build strong business relationships at all levels
- Excellent interpersonal skills
- Strong attention to detail
- Strong organizational and time management skills
- Ability to work independently and collaboratively
- Solid critical thinking and creative problem-solving skills
- Ability to consistently meet goals, commitments, and deadlines
- Ability to work with sensitive information and maintain confidentiality
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, experience in the healthcare industry or fluency in Spanish may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-senior level marketing role in Alpharetta, GA)
Benefits:
- Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions)
- Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance)
- Paid maternity and paternity leave
- Company sponsored 401k plan with company matching
- PTO that accrues at a rate of 15 days/year for the first year and continues to increase with tenure
- Tuition reimbursement for continuing education
- An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic
Working Hours: Full-time (40 hours/week), with occasional travel (up to 10%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Alpharetta, GA. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare staffing and services
Company Size: 1,001-5,000 employees
Founded: 2000
Company Description:
- Jackson Healthcare is one of the nation’s premier providers of healthcare workforce services
- Parents more than 20 businesses that share a common mission: to improve the delivery of patient care and the lives of everyone it touches
- Delivers quality care when and where it’s needed in communities across the country
Company Specialties:
- Advance Practice
- Allied Health
- Anesthesia Management
- Healthcare Executive
- Locum Tenens
- MSP/VMS
- Nurse
- Operations Consulting
- Physician
- Technology
- Telemedicine
- Workforce and Leadership Consulting
Company Website: http://www.JacksonHealthcare.com
ASSUMPTION: Jackson Healthcare is a large, established company with a strong presence in the healthcare industry. This role offers opportunities for growth and development within a stable and well-respected organization.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports to the Senior Director of Field Marketing
Work Arrangement: On-site (Alpharetta, GA) with occasional travel (up to 10%)
Growth Opportunities:
- Potential for career advancement within the marketing department or broader organization
- Opportunities to work on special projects or other duties as assigned, which may provide exposure to new areas of the business
- Access to tuition reimbursement for continuing education, which can support professional development and growth
ASSUMPTION: This role offers opportunities for career growth and development within a large and established organization.
🌍 Location & Work Environment
Office Type: State-of-the-art facility in Alpharetta, GA
Office Location(s): 2655 Northwinds Parkway, Alpharetta, GA 30009, US
Geographic Context:
- Alpharetta is a suburb of Atlanta, GA, with a population of approximately 65,000
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, shopping, and dining
- Alpharetta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours/week), with occasional travel (up to 10%)
ASSUMPTION: The work environment at Jackson Healthcare's Alpharetta campus is modern, comfortable, and well-equipped, with amenities such as an on-site daycare, cafeteria, fitness center, and wellness clinic.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or video interview with the hiring manager and/or other team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Marketing and sales enablement skills
- Communication and interpersonal skills
- Problem-solving and critical thinking skills
- Adaptability and ability to manage multiple priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Be prepared to discuss your marketing and sales enablement experience in detail
- Research Jackson Healthcare and the role of a Field Marketing Manager to demonstrate your interest and understanding of the position
ATS Keywords: Marketing, Brand Management, Sales Enablement, Demand Generation, Market Research, CRM Systems, Microsoft Excel, Microsoft Office Suite, Salesforce
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Outlook, Teams)
- Microsoft Excel
- Salesforce or relative CRM systems
- Google Analytics or other analytics tools (if applicable)
ASSUMPTION: Proficiency in Microsoft Office Suite and Salesforce or a relative CRM system is required for this role. Familiarity with Google Analytics or other analytics tools may be beneficial but is not explicitly required.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Accountability
- Respect
- Excellence
- Collaboration
Work Style:
- Fast-paced and dynamic sales environment
- Strong focus on collaboration and teamwork
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you possess strong communication skills and the ability to manage multiple priorities in a fast-paced sales environment?
- Are you comfortable working with a diverse and collaborative team, and do you have a strong understanding of demand generation strategies and tactics?
- Do you have the ability to consistently meet goals, commitments, and deadlines, and are you comfortable working with sensitive information and maintaining confidentiality?
ASSUMPTION: Jackson Healthcare values a strong work ethic, collaboration, and a commitment to excellence. Candidates who possess these qualities and are comfortable working in a fast-paced sales environment are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced sales environment
- Occasional travel (up to 10%) may be required
- Working with sensitive information and maintaining confidentiality
- Adapting to changes in market trends and competitive activity
ASSUMPTION: While this role offers many opportunities for growth and development, it also presents challenges that require strong organizational skills, adaptability, and a commitment to excellence.
📈 Similar Roles Comparison
- Field Marketing Manager vs. Marketing Manager: A Field Marketing Manager focuses specifically on driving sales and generating new business, while a Marketing Manager may have a broader scope of responsibilities
- Industry-specific context: This role is within the healthcare industry, which has unique marketing challenges and opportunities
- Career path comparison: This role offers opportunities for career advancement within the marketing department or broader organization
ASSUMPTION: While this role shares some similarities with other marketing roles, it also has unique aspects that require a specific skill set and understanding of the healthcare industry.
📝 Sample Projects
- Developing and executing a marketing campaign to generate new business for a specific sales team
- Conducting market research to identify trends and opportunities within a specific healthcare specialty
- Creating and presenting a sales enablement tool to support a specific sales initiative
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Field Marketing Manager may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- What are the most significant challenges facing the company or the industry, and how does this role contribute to addressing them?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for your interview by researching Jackson Healthcare and the role of a Field Marketing Manager
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
