📌 Core Information
🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - Mountain West
🔹 Company: Bayer
🔹 Location: Mountain West (CO, UT, NV, WY, MT)
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (50% travel)
🚀 Job Overview
- Strategic Thought Leader (TL) Engagement
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Regional Marketing Initiatives and Programs
- Insight Generation and Field Partnership
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with key customers and stakeholders. A proven track record in sales, customer-facing success, and project management is essential.
📋 Key Responsibilities
✅ Establish and maintain relationships with TLs in the field of cardiovascular-renal-metabolic health, engaging target customers across various channels and activities to create positive product perception and deep relationships.
✅ Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content leading internal approvals and aligning and training local staffing to create a strong and effective congress presence.
✅ Lead marketing-initiated peer-to-peer (P2P) program execution, including national broadcast, and support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming.
✅ Own or contribute to various local and national marketing projects that drive brand strategy, tailoring brand materials to local needs and assessing how to further tailor digital solutions on an area level.
✅ Coordinate, share, and consolidate customer insight and intelligence, including program participation with sales consultants, AGMs, regional/national account directors, and other internal partners, enabling all to deliver on the brand strategy.
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 5-7 years in the pharma/biotech industry, including 2 years in a customer-facing role within the cardiovascular therapeutic area
Required Skills:
- Strategic Thought Leader (TL) Engagement
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Regional Marketing Initiatives and Programs
- Insight Generation and Field Partnership
Preferred Skills:
- Bachelor's degree with a life science background
- To reside in or near the geography
- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
- Experience working with academic institutions and key accounts
ASSUMPTION: A proven track record of driving strategic business approaches and relationship management is essential for this role.
💰 Compensation & Benefits
Salary Range: $143,240 - $214,860 per year
Benefits:
- Health Care
- Vision
- Dental
- Retirement
- PTO
- Sick Leave
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1863
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition.
- We design our products and services to serve the most essential human needs of health and nutrition.
- At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.
- At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.
- Through the power of science, we’re pioneering new possibilities that advance life for all of us.
- That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
Company Specialties:
- Pharmaceuticals
- Consumer Health
- Crop Science
- Life Sciences
- Research
- Innovation
- Sustainability
- Health Care
- Digital Farming
- Food Security
- Science For Better
- and Innovation
Company Website: https://www.bayer.com/
ASSUMPTION: Bayer is a global leader in the pharmaceutical industry, with a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Matrix reporting to Brand Lead, AGM, and CRM peers
Work Arrangement: Hybrid (50% travel)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing or sales leadership track
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Potential to gain exposure to different therapeutic areas and brands within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within Bayer.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Mountain West (CO, UT, NV, WY, MT)
Geographic Context:
- Regional offices located in Colorado, Utah, Nevada, Wyoming, and Montana
- Travel required to attend conferences, customer engagements, and internal meetings
- Evenings and weekend travel may be required
Work Schedule: Full-time (40 hours/week), with flexible hours based on business needs
ASSUMPTION: The role requires a high degree of flexibility and adaptability, with the ability to work effectively in a hybrid work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral interviews
- Case study or presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and interpersonal skills
- Customer-facing experience and relationship management
- Project management and organizational skills
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in customer-facing roles, strategic business approaches, and relationship management
- Prepare for behavioral interview questions focusing on problem-solving, communication, and adaptability
- Demonstrate your understanding of Bayer's mission, values, and company culture
- Show enthusiasm for the role and the opportunity to drive brand growth and enhance product perception
ATS Keywords: Strategic Thought Leader Engagement, Marketing Initiatives, Insight Generation, Project Management, Customer Relationship Management, Sales, Collaboration, Communication, Data Analysis, Event Coordination, Public Speaking, Networking, Clinical Expertise, Team Leadership, Problem Solving, Adaptability
ASSUMPTION: The interview process may vary based on the specific hiring manager and team, but typically involves multiple rounds of interviews to assess cultural fit and technical competencies.
🛠️ Cultural Fit Considerations
Company Values:
- Science For Better
- Integrity
- Flexibility
- Responsibility
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and proactive
- Customer-focused and empathetic
- Innovative and curious
Self-Assessment Questions:
- How do you align with Bayer's company values, specifically 'Science For Better' and 'Innovation'?
- How do you approach building and maintaining relationships with key customers and stakeholders in a remote or hybrid work environment?
- How do you balance multiple projects and priorities, and ensure effective communication and collaboration with cross-functional teams?
ASSUMPTION: Bayer values candidates who are passionate about their work, curious, and committed to driving innovation and positive impact.
⚠️ Potential Challenges
- Extensive travel requirements (50% of the time)
- Managing multiple projects and priorities simultaneously
- Working effectively in a matrix reporting structure
- Adapting to a dynamic and fast-paced work environment
- Balancing customer-facing responsibilities with internal stakeholder management
ASSUMPTION: The role presents several challenges, including significant travel, managing multiple priorities, and working effectively in a matrix reporting structure. Candidates should be prepared to navigate these challenges and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other regional marketing or sales leadership positions within the pharmaceutical industry, but with a focus on cardiovascular-renal-metabolic health and a strong emphasis on strategic thought leader engagement and insight generation.
- Compared to other roles within Bayer, this position requires a higher degree of customer-facing experience, strategic business acumen, and project management skills.
- Career path comparisons may include progression to senior marketing or sales leadership roles, or transitioning to a different therapeutic area or brand within the company.
ASSUMPTION: This role is unique within Bayer and the broader pharmaceutical industry, requiring a specific blend of skills and experiences to drive brand growth and enhance product perception in the cardiovascular-renal-metabolic health space.
📝 Sample Projects
- Developing and executing a regional marketing plan to drive brand growth and enhance product perception in the cardiovascular-renal-metabolic health space
- Building and maintaining relationships with key customers and stakeholders, including academic centers, key accounts, and thought leaders within the region
- Collaborating with cross-functional teams to execute regional meetings, speaker bureau events, and other marketing initiatives
- Generating and communicating actionable insights to inform national strategy and drive efficiency and marketing spend
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of customer-facing experience, strategic business approaches, and project management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Bayer's broader marketing and sales strategy for the cardiovascular-renal-metabolic health portfolio?
- What are the key priorities for the first 90 days in this role, and how will my work contribute to driving brand growth and enhancing product perception?
- How does Bayer support the professional development and growth of its employees in marketing and sales leadership roles?
- What are the key challenges facing the brand in the Mountain West region, and how can this role help address them?
- How does Bayer measure the success of this role, and what key performance indicators (KPIs) will I be expected to track and report on?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's strategic importance, their commitment to driving brand growth, and their eagerness to take on challenges and contribute to Bayer's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on problem-solving, communication, and adaptability
- Research Bayer's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or recruiter after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
