📌 Core Information
🔹 Job Title: Associate Director, Regional Marketing, Cardiovascular - Ohio & Pennsylvania
🔹 Company: Bayer
🔹 Location: Columbus, OH & Cleveland, OH & Erie, PA & Pittsburgh, PA
🔹 Job Type: Full-time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Engaging and developing Thought Leaders (TLs) in the cardiovascular-renal-metabolic health field
- Generating insights relevant to strategic decision-making
- Executing regional marketing initiatives and programs
- Delivering programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio
- Traveling up to 50% within the territory
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with key customers and stakeholders. The ideal candidate will have experience working with academic centers, key accounts, and TLs within the region.
📋 Key Responsibilities
✅ Strategic Thought Leader (TL) Engagement:
- Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health
- Engage target customers across appropriate channels and activities to create positive product perception and deep relationships
- Develop a regional advocate TL base that aligns with CVR product communication strategy
- Identify and recommend TLs to provide brand insight and collaborate with the local team to identify emerging TLs
- Develop and maintain deep clinical expertise to challenge and advance TL thinking
- Contribute to sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions
- Collaborate with TL Strategy/Peer-to-Peer (P2P) Content Lead to deliver strategies to develop TLs
- Develop, implement, and maintain accountability for interactions and feedback with regional and local external experts across the U.S.
ASSUMPTION: Successful TL engagement requires a strategic approach, strong communication skills, and the ability to build and maintain relationships with key customers and stakeholders.
Key Responsibilities:
- Congresses & Regional Convention Leadership
- Speaker Bureau Engagement
- Implement Local Marketing Initiatives and Programs
- Insight Generation and Field Partnership
🔍 Required Qualifications
Education: Bachelor's degree
Experience: 5-7 years in the pharma/biotech industry with at least 2 years of customer-facing experience within the cardiovascular therapeutic area
Required Skills:
- Strategic approach to business
- Proven track record in sales, customer-facing success, and/or superior project management
- Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders
- Demonstrated ability to advance parallel initiatives in a fast-paced environment
- Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
- Demonstrated ability to work effectively cross-functionally, both within the organization and with external partners
Preferred Skills:
- Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas
- Experience working with academic institutions and key accounts
ASSUMPTION: The ideal candidate will have experience working with academic centers, key accounts, and TLs within the region and a proven track record in strategic business approaches and relationship management.
💰 Compensation & Benefits
Salary Range: $143,240 - $214,860 per year
Benefits:
- Health care
- Vision
- Dental
- Retirement
- PTO
- Sick leave
Working Hours: 40 hours per week
ASSUMPTION: The salary range is an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
📌 Applicant Insights
🔍 Company Context
Industry: Pharmaceuticals
Company Size: 10,001+ employees
Founded: 1863
Company Description:
- Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition
- We design our products and services to serve the most essential human needs of health and nutrition
- At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population
- At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses
- Through the power of science, we’re pioneering new possibilities that advance life for all of us
- That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world
Company Specialties:
- Pharmaceuticals
- Consumer Health
- Crop Science
- Life Sciences
- Research
- Innovation
- Sustainability
- Health Care
- Digital Farming
- Food Security
- Science For Better
- and Innovation
Company Website: https://www.bayer.com/
ASSUMPTION: Bayer is a large, multinational corporation with a strong focus on research and development, committed to driving innovation in healthcare and nutrition.
📊 Role Analysis
Career Level: Mid-career to senior-level role with potential for growth into a leadership position
Reporting Structure: Reports directly to the Area General Manager (AGM) and works closely with the local Squad and cross-functional teams
Work Arrangement: On-site with up to 50% travel within the territory
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the organization
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Potential to gain experience in strategic planning and execution
ASSUMPTION: This role offers opportunities for career growth and development within a large, multinational corporation.
🌍 Location & Work Environment
Office Type: On-site with multiple office locations within the territory
Office Location(s): Columbus, OH & Cleveland, OH & Erie, PA & Pittsburgh, PA
Geographic Context:
- Columbus, OH: A major city in the Midwest with a diverse economy and a growing tech industry
- Cleveland, OH: The second-largest city in Ohio, with a rich history and a growing healthcare industry
- Erie, PA: A mid-sized city in northwest Pennsylvania, with a strong manufacturing sector
- Pittsburgh, PA: A major city in western Pennsylvania, known for its steel industry and cultural institutions
Work Schedule: Monday-Friday, with potential for evening and weekend travel
ASSUMPTION: The role requires frequent travel within the territory, with potential for evening and weekend work.
💼 Cultural Fit Considerations
Company Values:
- Science for a better life
- Sustainability
- Integrity
- Quality
- Collaboration
Work Style:
- Collaborative
- Results-driven
- Innovative
- Adaptable
- Customer-focused
Self-Assessment Questions:
- How do you align with Bayer's commitment to 'Science for a Better Life'?
- How do you approach working in a collaborative, results-driven environment?
- How do you ensure high-quality work when faced with tight deadlines and travel requirements?
ASSUMPTION: Bayer values candidates who are passionate about their mission, committed to collaboration, and dedicated to delivering high-quality work.
⚠️ Potential Challenges
- Frequent travel within the territory may impact work-life balance
- The role requires strong communication and relationship-building skills to engage with key customers and stakeholders
- Candidates must be comfortable working in a fast-paced, dynamic environment
- The role may require evening and weekend work to attend conferences, events, and meetings
ASSUMPTION: The ideal candidate will be comfortable with frequent travel, strong communication skills, and the ability to work in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other regional marketing roles within the pharmaceutical industry, but with a focus on the cardiovascular-renal-metabolic therapeutic area
- Candidates with experience in cardiovascular-renal-metabolic marketing may find this role particularly appealing
- The role offers opportunities to work with academic centers, key accounts, and Thought Leaders within the region
- Candidates with experience in academic detailing or key account management may find this role a good fit
ASSUMPTION: This role is well-suited for candidates with experience in cardiovascular-renal-metabolic marketing, academic detailing, or key account management.
📝 Sample Projects
- Developing and executing a regional marketing plan for a new product launch in the cardiovascular-renal-metabolic therapeutic area
- Collaborating with cross-functional teams to gather and analyze market insights to inform strategic decision-making
- Leading a regional team to execute a large-scale congress or event, requiring strong project management and stakeholder communication skills
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging regional marketing project you've led and how you approached it?
- How do you ensure that your marketing strategies align with the overall brand strategy and objectives?
- Can you provide an example of a time when you had to adapt your marketing plan due to changing market conditions or customer feedback?
- How do you prioritize your time and resources when working on multiple projects or initiatives?
- Can you describe a situation where you had to manage a difficult stakeholder or customer relationship, and how you resolved it?
ASSUMPTION: These questions are designed to assess the candidate's strategic thinking, problem-solving skills, and ability to work effectively in a dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
