- Job Title: Associate Director, Regional Marketing, Cardiovascular - St. Louis / Chicago
- Company: Bayer
- Location: United States: Missouri: St. Louis || United States: Illinois: Ashton || United States: Illinois: Aurora || United States: Illinois: Belleville || United States: Illinois: Bloomington || United States: Illinois: Calumet City || United States: Illinois: Centralia || United States: Illinois: Collinsville || United States: Illinois: Dekalb || United States: Illinois: Dwight || United States: Illinois: Effingham || United States: Illinois: Elgin || United States: Illinois: Elk Grove Village || United States: Illinois: Fairmount || United States: Illinois: Farmer City || United States: Illinois: Geneseo || United States: Illinois: Illiopolis || United States: Illinois: Jerseyville || United States: Illinois: Joliet || United States: Illinois: Lexington || United States: Illinois: Mason City || United States: Illinois: Milford || United States: Illinois: Monmouth || United States: Illinois: Morton || United States: Illinois: Morton Grove || United States: Illinois: Moweaqua || United States: Illinois: Naperville || United States: Illinois: Niles || United States: Illinois: Oak Grove || United States: Illinois: Peoria || United States: Illinois: Pleasant Plains || United States: Illinois: Rockford || United States: Illinois: Rolling Meadows || United States: Illinois: Savoy || United States: Illinois: Skokie || United States: Illinois: Springfield || United States: Illinois: Stonington || United States: Illinois: Thomasboro || United States: Illinois: Tremont || United States: Illinois: Tuscola || United States: Illinois: Ursa || United States: Illinois: Waterman || United States: Illinois: White Heath || United States: Indiana: Fort Wayne || United States: Indiana: Gary || United States: Indiana: Indianapolis || United States: Indiana: Lafayette
- Company: Bayer
- Location: United States: Missouri: St. Louis || United States: Illinois: Ashton || United States: Illinois: Aurora || United States: Illinois: Belleville || United States: Illinois: Bloomington || United States: Illinois: Calumet City || United States: Illinois: Centralia || United States: Illinois: Collinsville || United States: Illinois: Dekalb || United States: Illinois: Dwight || United States: Illinois: Effingham || United States: Illinois: Elgin || United States: Illinois: Elk Grove Village || United States: Illinois: Fairmount || United States: Illinois: Farmer City || United States: Illinois: Geneseo || United States: Illinois: Illiopolis || United States: Illinois: Jerseyville || United States: Illinois: Joliet || United States: Illinois: Lexington || United States: Illinois: Mason City || United States: Illinois: Milford || United States: Illinois: Monmouth || United States: Illinois: Morton || United States: Illinois: Morton Grove || United States: Illinois: Moweaqua || United States: Illinois: Naperville || United States: Illinois: Niles || United States: Illinois: Oak Grove || United States: Illinois: Peoria || United States: Illinois: Pleasant Plains || United States: Illinois: Rockford || United States: Illinois: Rolling Meadows || United States: Illinois: Savoy || United States: Illinois: Skokie || United States: Illinois: Springfield || United States: Illinois: Stonington || United States: Illinois: Thomasboro || United States: Illinois: Tremont || United States: Illinois: Tuscola || United States: Illinois: Ursa || United States: Illinois: Waterman || United States: Indiana: Fort Wayne || United States: Indiana: Gary || United States: Indiana: Indianapolis || United States: Indiana: Lafayette
- Job Type: Full-Time
- Category: Pharmaceuticals
- Date Posted: May 13, 2025
- Experience Level: 5-10 years
- Work Arrangement: On-site
- Working Hours: 40 hours per week
- Key Skills: Strategic Thought Leader Engagement, Project Management, Customer Relationship Management, Insight Generation, Marketing Initiatives, Sales Success, Collaboration, Clinical Expertise, Event Coordination, Data Analysis, Communication, Networking, Problem Solving, Team Leadership, Adaptability, Results Orientation
- Core Responsibilities: Engage and develop Thought Leaders, generate insights for strategic decision-making, and execute regional marketing initiatives for Bayer’s Cardiovascular Renal Portfolio. The role involves significant travel and collaboration with various stakeholders to drive brand growth and achieve long-term objectives.
- Requirements Summary: Candidates must have a Bachelor's degree and 5-7 years of experience in the pharma/biotech industry, including at least 2 years in a customer-facing role within the cardiovascular therapeutic area. A proven track record in strategic business approaches and relationship management is essential.
🚀 Job Overview
Key aspects of this role include:
- Engaging and developing Thought Leaders (TLs) to drive brand perception and deep relationships.
- Coordinating and executing company presence at appropriate conferences and events.
- Leading TL meetings and supporting executive/senior leadership encounters at congresses and industry meetings.
- Attending scientific/educational sessions to advance clinical expertise and share key insights with sales and brand teams.
- Maintaining deep understanding of regional opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
Assumption: The role requires a strategic mindset, strong communication skills, and the ability to build and maintain effective relationships with various stakeholders, both internal and external to the organization.
📋 Key Responsibilities
- Strategic Thought Leader (TL) Engagement:
- Establish and maintain TL relationships in the field of cardiovascular-renal-metabolic health.
- Engage target customers across appropriate channels and activities to create positive product perception and deep relationships.
- Develop a regional advocate TL base which aligns to CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as well as supporting relationships across other regions.
- Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision-making, and/or scientific advances.
- Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, and messaging.
- Congresses & Regional Convention Leadership:
- Coordinate and execute plans for company presence at appropriate conferences. Leverage and repurpose content leading internal approvals and align and train local staffing to create a strong and effective congress presence.
- Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned and contribute to national conference planning.
- Lead TL meetings and support executive/senior leadership encounters at congresses and industry meetings.
- Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility and action plans.
- Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
- Speaker Bureau Engagement:
- Lead marketing-initiated peer-to-peer (P2P) program execution including national broadcast.
- Support the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming. Liaison for insight collection from pertinent national, regional, and local level conferences and symposium.
- Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs, including customizations of P2P content by stakeholder.
- Implement Local Marketing Initiatives and Programs:
- Own or contribute to various local and national marketing projects that drive brand strategy. Contribute to and actively participate in platform teams focused on improving processes, including speaker bureau, contracting, congress planning, etc.
- Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
- Insight Generation and Field Partnership:
- Coordinate, share, and consolidate customer insight and intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners, enabling all to deliver on the brand strategy.
- Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
- Rely on expertise, generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend.
- Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners. Develop objectives, complete content development and approval, align internal attendees, oversee execution, and share meeting outcomes/insights with all key stakeholders not in attendance, especially AGM and local Squad.
- Collaborate with assigned ad board lead to extend moderator and/or customer invites to within region TLs. Attend and actively participate in select ad boards. Share back customer/institution specific insights to local team.
- Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise, such as sponsorships, conferences, and events.
Assumption: The role requires strong project management skills, attention to detail, and the ability to work independently and follow through to completion. The role also necessitates effective cross-functional collaboration, both within the organization and with external partners, to ensure successful project completion.
🌍 Applicant Insights
Company Context
- Industry: Pharmaceuticals
- Company Size: 10,001+ employees
- Founded: 1863
- Company Description: Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population. At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses. Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.
- Company Specialties: Pharmaceuticals, Consumer Health, Crop Science, Life Sciences, Research, Innovation, Sustainability, Health Care, Digital Farming, Food Security, Science For Better, and Innovation
- Company Website: [Bayer's website](https://www.bayer.com/)
Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: The role reports to the Area General Manager (AGM) and works closely with the Brand Lead, CRM peers, and agency partners.
- Work Arrangement: The role involves significant travel (50%+) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evening and on weekends.
- Growth Opportunities: The role offers opportunities for career advancement in marketing capability or sales leadership.
🌍 Job Analysis
- Career Level: Mid-level to senior
- Reporting Structure: The role reports to the Area General Manager (AGM) and works closely with the Brand Lead, CRM peers, and agency partners.
- Work Arrangement: The role involves significant travel (50%+) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evening and on weekends.
- Growth Opportunities: The role offers opportunities for career advancement in marketing capability or sales leadership.
🌍 Location & Work Environment
- Office Type: On-site, with significant travel required
- Office Location: United States: Missouri: St. Louis || United States: Illinois: Ashton || United States: Illinois: Aurora || United States: Illinois: Belleville || United States: Illinois: Bloomington || United States: Illinois: Calumet City || United States: Illinois: Centralia || United States: Illinois: Collinsville || United States: Illinois: Dekalb || United States: Illinois: Dwight || United States: Illinois: Effingham || United States: Illinois: Elgin || United States: Illinois: Elk Grove Village || United States: Illinois: Fairmount || United States: Illinois: Farmer City || United States: Illinois: Geneseo || United States: Illinois: Illiopolis || United States: Illinois: Jerseyville || United States: Illinois: Joliet || United States: Illinois: Lexington || United States: Illinois: Mason City || United States: Illinois: Milford || United States: Illinois: Monmouth || United States: Illinois: Morton || United States: Illinois: Morton Grove || United States: Illinois: Moweaqua || United States: Illinois: Naperville || United States: Illinois: Niles || United States: Illinois: Oak Grove || United States: Illinois: Peoria || United States: Illinois: Pleasant Plains || United States: Illinois: Rockford || United States: Illinois: Rolling Meadows || United States: Illinois: Savoy || United States: Illinois: Skokie || United States: Illinois: Springfield || United States: Illinois: Stonington || United States: Illinois: Thomasboro || United States: Illinois: Tremont || United States: Illinois: Tuscola || United States: Illinois: Ursa || United States: Illinois: Waterman || United States: Indiana: Fort Wayne || United States: Indiana: Gary || United States: Indiana: Indianapolis || United States: Indiana: Lafayette
- Geographic Context: The role requires frequent travel to various locations across the United States, with a focus on the Midwest region. The role may also involve international travel for conferences and events.
- Work Schedule: The role requires a flexible work schedule, with the ability to work evenings and weekends as needed. The role may also require occasional overnight stays for travel.
💡 Interview & Application Insights
- Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening with the hiring manager or HR representative.
3. In-person or virtual interview with the hiring manager and/or other team members.
4. Final interview with senior leadership or HR.
5. Background check and offer extension.
- Key Assessment Areas:
1. Strategic thought leadership and relationship management skills.
2. Clinical expertise and understanding of the cardiovascular-renal-metabolic health field.
3. Ability to work effectively in a matrix organization and collaborate with cross-functional teams.
4. Project management and problem-solving skills.
5. Adaptability and resilience in a fast-paced environment.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
3. Research Bayer and the pharmaceutical industry to demonstrate your understanding of the company and its products.
4. Prepare questions to ask the interviewer about the role, the team, and the company culture to show your interest in the position.
- ATS Keywords: Strategic Thought Leader Engagement, Project Management, Customer Relationship Management, Insight Generation, Marketing Initiatives, Sales Success, Collaboration, Clinical Expertise, Event Coordination, Data Analysis, Communication, Networking, Problem Solving, Team Leadership, Adaptability, Results Orientation
Assumption: The role requires strong communication skills, both written and verbal, to effectively engage with various stakeholders, both internal and external to the organization. The role also necessitates strong project management skills, attention to detail, and the ability to work independently and follow through to completion.
🛠️ Cultural Fit Considerations
- Company Values: Bayer's values include "Science For A Better Life," "Integrity," "Flexibility," "Respect," and "Excellence." The company seeks candidates who align with these values and can contribute to a diverse and inclusive work environment.
- Work Style: The role requires a strategic mindset, strong communication skills, and the ability to build and maintain effective relationships with various stakeholders, both internal and external to the organization. The role also necessitates strong project management skills, attention to detail, and the ability to work independently and follow through to completion. The ideal candidate will be able to thrive in a fast-paced, dynamic work environment and adapt to changing priorities and demands.
- Self-Assessment Questions:
1. How do you approach building and maintaining effective relationships with key customers and stakeholders?
2. Can you provide an example of a time when you had to adapt to a significant change in priorities or demands, and how did you handle it?
3. How do you ensure that you are effectively communicating complex information to various stakeholders, both internal and external to the organization?
🛠️ Potential Challenges
- Challenges Specific to This Role:
1. Managing multiple projects and priorities simultaneously, requiring strong project management skills and the ability to prioritize tasks effectively.
2. Building and maintaining effective relationships with a diverse range of stakeholders, both internal and external to the organization, requiring strong communication skills and adaptability.
3. Working in a fast-paced, dynamic environment with changing priorities and demands, requiring resilience and the ability to adapt to change.
4. Traveling frequently for customer engagements, medical conferences, patient advocacy events, and internal meetings, requiring flexibility and the ability to work effectively in various locations and time zones.
- Challenges Specific to the Industry: The pharmaceutical industry is highly competitive and regulated, requiring a strong understanding of the industry landscape, regulatory environment, and competitive dynamics. Additionally, the industry is subject to frequent changes in technology, scientific discoveries, and market trends, requiring adaptability and a continuous learning mindset.
📈 Similar Roles Comparison
- Comparison Point 1: This role is similar to other marketing or sales leadership roles within the pharmaceutical industry, but with a focus on strategic thought leadership engagement and insight generation. The role requires a strong understanding of the cardiovascular-renal-metabolic health field and the ability to work effectively with academic institutions and key accounts.
- Comparison Point 2: The role is also similar to other project management or consulting roles that require strong problem-solving skills, adaptability, and the ability to work effectively in a matrix organization. However, this role is unique in its focus on strategic thought leadership engagement and insight generation within the pharmaceutical industry.
- Comparison Point 3: The role is distinct from other roles within Bayer or the pharmaceutical industry in its focus on regional marketing initiatives and programs, as well as its requirement for significant travel and frequent customer engagement.
📝 Sample Projects
- Project Example 1: Developing and implementing a strategic plan to engage and develop a regional advocate Thought Leader (TL) base, aligned with CVR product communication strategy. Academic centers, key accounts, and TLs within the region are of particular importance, as are supporting relationships across other regions.
- Project Example 2: Coordinating and executing plans for company presence at appropriate conferences, leveraging and repurposing content leading internal approvals and aligning and training local staffing to create a strong and effective congress presence.
- Project Example 3: Leading TL meetings and supporting executive/senior leadership encounters at congresses and industry meetings, and attending scientific/educational sessions to advance clinical expertise and share key insights with sales and brand teams to maximize utility and action plans.
Assumption: The role requires strong project management skills, attention to detail, and the ability to work independently and follow through to completion. The role also necessitates effective cross-functional collaboration, both within the organization and with external partners, to ensure successful project completion.
❓ Key Questions to Ask During Interview
- Question 1 Specific to Role Responsibilities: Can you describe a time when you had to manage multiple projects or priorities simultaneously, and how did you prioritize your tasks to ensure successful completion?
- Question 2 Specific to Team Structure: How do you approach building and maintaining effective relationships with key customers and stakeholders, both internal and external to the organization?
- Question 3 Specific to Company Culture: How do you align with Bayer's values, and how do you think you can contribute to a diverse and inclusive work environment?
- Question 4 Specific to Growth Opportunities: What are your long-term career goals, and how do you see this role contributing to your professional development and growth within the organization?
- Question 5 Specific to Work Environment: How do you handle working in a fast-paced, dynamic environment with changing priorities and demands, and how do you ensure that you are effectively communicating complex information to various stakeholders?
Assumption: The role requires strong communication skills, both written and verbal, to effectively engage with various stakeholders, both internal and external to the organization. The role also necessitates strong project management skills, attention to detail, and the ability to work independently and follow through to completion.
📝 Next Steps for Applicants
- To apply for this position:
1. Submit your application through the provided link: [Apply Here](https://talent.bayer.com/careers/job/562949966245984-associate-director-regional-marketing-cardiovascular-st-louis-chicago-indianapolis-indiana-united-states)
2. Customize your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
4. Research Bayer and the pharmaceutical industry to demonstrate your understanding of the company and its products.
5. Prepare questions to ask the interviewer about the role, the team, and the company culture to show your interest in the position.
6. Follow the concrete preparation steps related to resume customization, cover letter, and portfolio/examples if applicable.
7. Follow the timeline provided for follow-up with the hiring manager or HR representative.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
