Associate Director, Social & Influencer

📌 Core Information

🔹 Job Title: Associate Director, Social & Influencer

🔹 Company: CourtAvenue

🔹 Location: Chicago, IL (Hybrid: 2-3 days in office)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and engagement through organic social media and influencer partnerships
• Overseeing social media budgets and ensuring compliance with regulations
• Analyzing campaign performance and optimizing future strategies
• Collaborating with internal teams and clients to integrate social strategies into broader marketing efforts
• Staying ahead of industry trends to ensure client competitiveness

ASSUMPTION: This role requires a balance of strategic thinking and creative insight, with a strong focus on data-driven decision making and campaign optimization.

📋 Key Responsibilities

✅ Oversee social media budgets to ensure efficient resource allocation and maximize ROI for client campaigns

✅ Ensure all social media activities comply with legal regulations, platform guidelines, and ethical standards

✅ Develop and execute comprehensive social media strategies and content calendars aligned with business objectives

✅ Deliver high-quality, consistent content across all platforms

✅ Lead influencer collaborations and partnerships, providing clear brand guidelines and direction

✅ Define and drive the creative vision for campaigns, ensuring alignment with brand objectives and audience needs

✅ Oversee influencers and in-house staff to maintain cohesive, engaging content

✅ Analyze campaign performance, track KPIs, and generate reports on key metrics (reach, engagement, impressions, conversions)

✅ Collaborate with internal teams, influencers, and clients to integrate social strategies into broader marketing efforts

✅ Stay ahead of industry trends to ensure client competitiveness

✅ Work with media strategists, content creators, and analytics teams to develop optimized creative best practices

✅ Lead brainstorming sessions, provide actionable feedback, and ensure creative outputs meet strategic goals

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and data analysis to drive successful social media campaigns and influencer partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in social media marketing, specializing in organic social strategy and influencer marketing

Required Skills:

• Proven leadership and team management expertise
• Proficiency in creative performance best practices for paid social campaigns
• Experience working at a marketing agency
• Skilled in social media analytics tools such as Google Analytics, Sprout Social, and native platform analytics (Instagram Insights)
• Strong communication and client-facing skills, focused on driving results
• Familiarity with managing team tasks and hours within project management tools
• Proficient in scheduling platforms like Hootsuite or Buffer
• Knowledge of the paid media ecosystem and funnel structures for cohesive strategies
• Expertise in budgeting, ROI analysis, and financial tracking for influencer campaigns
• Proficient in conceptualizing, producing, and delivering engaging social media content aligned with brand strategies and campaign objectives
• Strong project management skills, including establishing clear timelines, managing resources, and ensuring on-time deliverables

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Illustrator)
• Fluency in additional languages
• Experience in public relations or content creation

ASSUMPTION: Candidates should have a strong background in social media marketing, with a proven track record of driving results through strategic planning, creative direction, and data analysis.

💰 Compensation & Benefits

Salary Range: $95,000 - $115,000 per year

Benefits:

• Health, dental, and vision insurance
• 401K with company match
• Flexible PTO
• 17 paid holidays

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (2-3 days in the office)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Chicago area.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• CourtAvenue is a digital marketing agency focused on accelerating digital transformations for ambitious companies
• The company offers a range of services, including media buying, creative, operations, account, and data management
• CourtAvenue is built by entrepreneurs, agency veterans, and business experts, with a diverse team spread across the United States

Company Specialties:

• Media buying
• Creative services
• Operations and account management
• Data-driven marketing strategies

Company Website: courtavenue.com

ASSUMPTION: CourtAvenue is a growing digital marketing agency with a focus on data-driven, creative campaigns that build deep consumer relationships and deliver measurable insights into brand performance.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Director of Social Media and Influencer Marketing

Work Arrangement: Hybrid (2-3 days in the office, with the rest of the week working remotely)

Growth Opportunities:

• Potential to advance to a Director or VP role within the Social Media and Influencer Marketing department
• Opportunities to work on high-profile client campaigns and gain exposure to various industries
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers opportunities for career growth within the company, as well as the chance to work on diverse client campaigns and develop leadership skills.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days in the office, with the rest of the week working remotely)

Office Location(s): Chicago, IL (with an option to work from the Cincinnati, OH office)

Geographic Context:

• Chicago is a major city with a vibrant cultural scene, offering numerous entertainment, dining, and recreational opportunities
• The city is home to a diverse range of industries, including finance, healthcare, and technology
• Chicago has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for part of the week

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• First-round interview with the hiring manager
• Second-round interview with the team or additional stakeholders
• Final-round interview with the Director or VP of the department

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Creative direction and content creation abilities
• Data analysis and reporting skills
• Leadership and team management capabilities
• Communication and client-facing skills

Application Tips:

• Highlight your relevant experience and achievements in social media marketing and influencer partnerships
• Tailor your resume and cover letter to emphasize your strategic thinking, creative direction, and data analysis skills
• Prepare examples of successful social media campaigns you've led, including data-driven results and insights
• Be ready to discuss industry trends and how you stay up-to-date with the latest developments in social media marketing

ATS Keywords: Social media marketing, influencer partnerships, organic social strategy, campaign optimization, data analysis, leadership, team management, client-facing, marketing agency

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creative direction, data analysis, and leadership skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Social media analytics tools: Google Analytics, Sprout Social, Instagram Insights
• Project management tools: Asana, Trello, or similar
• Creative tools: Adobe Creative Suite (Photoshop, Illustrator), Canva, or similar
• Social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.

ASSUMPTION: The required tools and technologies for this role are standard for social media marketing and project management, with some flexibility based on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation: CourtAvenue is driven by a passion for innovation and helping brands leverage emerging technology to unlock modern solutions
• Collaboration: The company fosters a collaborative work environment, with a diverse team spread across the United States
• Results-driven: CourtAvenue is focused on delivering measurable insights into brand performance and driving revenue growth for clients

Work Style:

• Data-driven: The company emphasizes data-driven decision making and campaign optimization
• Creative: CourtAvenue values creativity and innovation in its approach to social media marketing and influencer partnerships
• Collaborative: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration

Self-Assessment Questions:

• Do you have a proven track record of driving results through strategic planning, creative direction, and data analysis in social media marketing?
• Are you comfortable working in a hybrid work environment, with a balance between in-office collaboration and remote flexibility?
• Do you thrive in a collaborative work environment, with a focus on teamwork and cross-functional collaboration?

ASSUMPTION: Candidates should be comfortable working in a hybrid work environment, with a strong focus on data-driven decision making, creativity, and collaboration.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing social media landscape, necessitating continuous learning and adaptation
• Balancing the need for creative innovation with the requirement to stay within budget and meet client objectives
• Working with a diverse range of clients, each with their unique brand voice and target audience

ASSUMPTION: This role presents both opportunities and challenges, with the potential for significant growth and impact on client campaigns, as well as the need for strong organizational skills, adaptability, and creativity.

📈 Similar Roles Comparison

• Compared to other social media marketing roles, this position places a stronger emphasis on influencer partnerships and campaign optimization
• In the marketing services industry, CourtAvenue is known for its data-driven, creative approach to digital marketing, with a focus on accelerating digital transformations for ambitious companies
• Career progression in this role could lead to advancement to a Director or VP position within the Social Media and Influencer Marketing department

ASSUMPTION: This role offers a unique blend of strategic planning, creative direction, and data analysis, with a focus on influencer partnerships and campaign optimization in the marketing services industry.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major retail client, including content creation, influencer partnerships, and campaign optimization
• Analyzing the performance of a social media campaign for a tech startup, identifying trends and insights to inform future strategy and improve overall results
• Collaborating with internal teams and clients to integrate social media strategies into broader marketing efforts for a healthcare organization

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and creative direction to data analysis and collaboration with internal teams and clients.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader social media and influencer marketing department?
• How does CourtAvenue support the professional development and growth of its employees in this role?
• Can you provide examples of successful social media campaigns led by the company, and how they were optimized for maximum impact?
• How does CourtAvenue approach collaboration and communication with clients, and what is the expected level of client interaction for this role?
• What are the most significant challenges facing the social media and influencer marketing department, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and drive results for clients.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your strategic thinking, creative direction, and data analysis skills in social media marketing and influencer partnerships
• Prepare examples of successful social media campaigns you've led, including data-driven results and insights
• Be ready to discuss industry trends and how you stay up-to-date with the latest developments in social media marketing
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.