📌 Core Information
🔹 Job Title: Associate Email Marketing Specialist
🔹 Company: Rakuten Rewards
🔹 Location: San Francisco, California
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end campaign management, from setup to scheduling
- Collaboration with cross-functional teams for asset management and campaign execution
- Campaign monitoring and reporting
- Quality assurance for email and push notifications
- Support to the Marketing team
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks simultaneously. Familiarity with HTML and CSS is preferred but not required.
📋 Key Responsibilities
✅ End-to-end execution of email campaigns, including campaign setup, production, quality assurance, and scheduling
✅ Coordination with Creative team, Digital Strategy, and Marketing to manage assets and ensure accurate and timely execution of the email calendar
✅ Monitoring and reporting on launched campaigns
✅ Assessment and management of inbound requests, creative assets, copy, and link strategy according to campaign best practices, brand guidelines, and optimal member experience
✅ Platform quality assurance on new templates to verify layout and rendering accuracy across various devices, platforms, and user settings
✅ Response to campaign incidents or template errors and documentation of details
ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail to ensure campaigns are executed accurately and on time.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent
Experience: 1+ years of marketing or retail experience
Required Skills:
- Exceptional organizational skills and extreme attention to detail
- Strong written and verbal communication skills
- Solid time management skills with the ability to prioritize tasks
- Previous experience with or general familiarity of Mobile Apps and Email Marketing platforms
- Experience working with Salesforce preferred
Preferred Skills:
- Experience with HTML and CSS
ASSUMPTION: While experience with HTML and CSS is preferred, the company may provide training for the right candidate.
💰 Compensation & Benefits
Salary Range: USD $51,435.00 - $87,264.00 annually
Benefits:
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401k Matching
- PTO
- Volunteer Time Off (VTO)
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the role and experience level. Actual compensation may vary based on business need and geographic location.
📌 Applicant Insights
🔍 Company Context
Industry: Rakuten International operates in the e-commerce, digital content, advertising, entertainment, and communications sectors, with a focus on enhancing the shopping experience for its members.
Company Size: Rakuten Rewards is a leading brand within Rakuten International, with over 4,000 employees globally. This means applicants can expect a large, diverse, and dynamic work environment.
Founded: Rakuten was founded in 1999 and has since grown to become a global leader in its industries.
Company Description:
- Rakuten Rewards offers Cash Back, deals, and rewards from over 3,500 merchants, with nearly $2 billion paid out to its 15 million members.
- The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks.
- Rakuten Rewards is committed to delivering an exceptional shopping experience for its members and supporting its merchants through innovative marketing solutions.
Company Specialties:
- E-commerce
- Digital Content
- Advertising
- Entertainment
- Communications
Company Website: www.rakuten.com
ASSUMPTION: Rakuten Rewards is a well-established brand with a strong focus on innovation and customer satisfaction. Applicants can expect a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: This role is an entry-level position within the Marketing department, offering opportunities for growth and development.
Reporting Structure: The Associate Email Marketing Specialist will report directly to the Engagement Marketing team.
Work Arrangement: This role requires on-site work at the San Francisco office.
Growth Opportunities:
- Progression to a Senior or Manager role within the Marketing department
- Expansion of responsibilities based on performance and company needs
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: Rakuten Rewards values internal mobility and offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Rakuten Rewards' San Francisco office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): San Francisco, California
Geographic Context:
- San Francisco is a vibrant, multicultural city known for its tech industry, diverse food scene, and natural beauty.
- The city offers a high cost of living but also numerous opportunities for personal and professional growth.
- San Francisco is well-connected by public transportation, making it easy to commute to work.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require flexibility to accommodate campaign deadlines.
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic office environment and be prepared to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the Engagement Marketing team lead
Key Assessment Areas:
- Problem-solving skills and ability to multitask
- Attention to detail and quality assurance skills
- Communication and collaboration skills
- Technical skills, including familiarity with email marketing platforms and HTML/CSS
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on campaign management, quality assurance, and collaboration
- Tailor your cover letter to demonstrate your enthusiasm for the role and your understanding of Rakuten Rewards' mission and values
- Prepare examples of your work, such as email campaigns or quality assurance processes, to discuss during the interview
ATS Keywords: Email Marketing, Campaign Management, Quality Assurance, HTML, CSS, Time Management, Communication, Organization
ASSUMPTION: Rakuten Rewards uses an Applicant Tracking System (ATS) to screen resumes. Including relevant keywords in your application materials can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid)
- Salesforce
- HTML and CSS
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Always improve, always advance
- Passionately professional
- Hypothesize, practice, validate
- Maximize customer satisfaction
- Speed!! Speed!! Speed!!
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about delivering exceptional customer experiences?
- Do you have a growth mindset and a commitment to continuous learning?
ASSUMPTION: Applicants should carefully consider how their work style and values align with Rakuten Rewards' company culture before applying.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Working in a fast-paced, dynamic environment with changing priorities
- Adapting to new tools and technologies as needed
- Collaborating effectively with cross-functional teams
ASSUMPTION: Applicants should be prepared to manage multiple tasks and adapt to a fast-paced work environment to succeed in this role.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a higher degree of responsibility and autonomy in campaign management
- Rakuten Rewards' focus on innovation and customer satisfaction sets it apart from other e-commerce companies
- This role provides opportunities for career growth and development within the Marketing department and the broader organization
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and Rakuten Rewards' culture.
📝 Sample Projects
- End-to-end management of an email marketing campaign, from planning to execution and analysis
- Quality assurance testing of new email templates across various devices and platforms
- Collaboration with cross-functional teams to optimize campaign performance and member experience
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant projects and how they demonstrate the skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support the broader Marketing team and company goals?
- What opportunities are there for growth and development within the Marketing department and the broader organization?
- How does Rakuten Rewards support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on campaign management, quality assurance, and collaboration
- Write a cover letter that demonstrates your enthusiasm for the role and your understanding of Rakuten Rewards' mission and values
- Prepare examples of your work, such as email campaigns or quality assurance processes, to discuss during the interview
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
