📌 Core Information
🔹 Job Title: Associate Field Marketing Manager - Israel
🔹 Company: Mixpanel
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Hybrid (Tel Aviv, Israel)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs in Israel to drive awareness and pipeline
- Collaborating with marketing, sales, and regional teams to execute a strong field marketing strategy
- Leading event organization, digital marketing, and content creation efforts
- Managing budgets and event calendars for the fiscal year
- Representing the Israeli regional team and ensuring cross-team alignment
ASSUMPTION: This role requires a self-starter who can take a global strategy and translate it into locally relevant and powerful plans, executing them flawlessly.
📋 Key Responsibilities
✅ Collaborate with marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel
✅ Understand and leverage digital channels to build integrated campaigns
✅ Lead the execution of events ranging from webinars, conference sponsorships, hospitality events, and a potential user conference, and own budgeting & spend tracking for each event run in the region
✅ Track, measure, and share the impact of every program related to the overall GTM strategy
✅ Manage overall budget and event calendar for the fiscal year
✅ Partner with sales leadership and digital demand generation teams to execute ABM
✅ Represent the Israeli regional team and ensure wider marketing and cross-team alignment
✅ Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
✅ Leverage data to make informed recommendations, decisions, and forecasts regarding demand generation strategies and target account-based plans
ASSUMPTION: This role requires strong project management, collaboration, and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of relevant marketing experience, ideally in the B2B SaaS sector
Required Skills:
- Proven experience in field marketing, digital marketing, and event organization
- Strong project management skills
- Excellent communication and collaboration skills
- Fluency in English; proficiency in Hebrew is a plus
- Ability to work independently and in a team environment
Preferred Skills:
- Experience in product analytics or marketing to CMOs, CPOs, CDOs
- Experience in Mixpanel or Salesforce
- Fluency in French and/or German
ASSUMPTION: Candidates with experience in the gaming and igaming industries would be particularly valuable for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 USD per year, based on industry standards for a mid-level marketing role in Israel. Final offer amounts are determined by multiple factors, including individual qualifications, skills, and experience.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
Working Hours: Full-time position with standard working hours (40 hours/week), with flexibility for hybrid work arrangements.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications, skills, and experience. Benefits and perks may also vary for contract positions.
📌 Applicant Insights
🔍 Company Context
Industry: Mixpanel is a leader in analytics, offering an event-based data analytics platform that helps companies understand user behaviors and track company success metrics. They serve over 9,000 customers worldwide, including global leaders like Uber, Yelp, and Zalora.
Company Size: Mixpanel has 201-500 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Mixpanel was founded in 2009 and is headquartered in San Francisco, with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Description:
- Mixpanel helps the world learn from its data with event analytics everyone can use
- They offer a powerful yet simple solution for companies to understand user behaviors and track company success metrics
- Mixpanel is committed to fostering a diverse and inclusive work environment
Company Specialties:
- Data analytics
- Mobile analytics
- Data visualization
- A/B testing
- Product analytics
- User analytics
- Machine learning
- AI
- Product management
- Growth and innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel's focus on data-driven decision-making and commitment to diversity and inclusion make it an attractive place to work for individuals who value these principles.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 3+ years of relevant marketing experience, with opportunities for growth and advancement within the organization.
Reporting Structure: The Associate Field Marketing Manager will report to the Head of Marketing EMEA based in London and work closely with the Country Lead based in Tel Aviv.
Work Arrangement: This is a hybrid role, with a mix of remote and on-site work in Tel Aviv, Israel.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on global marketing initiatives and collaborate with teams across different regions
- Chance to develop skills in event management, digital marketing, and account-based marketing
ASSUMPTION: This role offers a unique opportunity to work in a global organization while being based in Israel, with potential for growth and advancement within the marketing team.
🌍 Location & Work Environment
Office Type: Mixpanel's office in Tel Aviv is a hybrid workspace, offering a mix of remote and on-site work arrangements.
Office Location(s): 1008 Western Ave, Suite 400, Seattle, Washington 98104, US
Geographic Context:
- Tel Aviv is the second-most populous city in Israel, with a vibrant tech industry and a high quality of life
- The city offers a mix of urban and coastal living, with a Mediterranean climate and a rich cultural scene
- Tel Aviv is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard working hours (40 hours/week) with flexibility for hybrid work arrangements.
ASSUMPTION: Tel Aviv offers a dynamic and innovative work environment, with a strong tech industry and a high quality of life, making it an attractive location for professionals in the field of marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Event management and execution
- Digital marketing and content creation
- Budget management and forecasting
- Cross-team collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Mixpanel's products and services, and how your experience aligns with the role's requirements
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Showcase your ability to work independently and in a team environment
ATS Keywords: Field Marketing, Digital Marketing, Event Management, ABM, Marketing Strategy, Budget Management, Cross-Team Collaboration, Marketing Campaigns, Marketing Experience, Marketing Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy, event management, digital marketing, and cross-team collaboration skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Mixpanel analytics platform
- Salesforce CRM
- Marketo or similar marketing automation tools
- Event management software (e.g., Bizzabo, Hopin)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Mixpanel's analytics platform, Salesforce CRM, and marketing automation tools will be beneficial for this role, as they are commonly used in the field of marketing.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress
- Innovate with Insight: We tackle decisions with rigor and judgment, combining data, experience, and collective wisdom to drive powerful outcomes
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations
- Champion the Customer: We seek to deeply understand our customers' needs, ensuring their success is our north star
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Innovative and creative, with a focus on finding new and better ways to solve problems
- Results-oriented, with a focus on achieving measurable outcomes
Self-Assessment Questions:
- Do you have experience working in a hybrid or remote work environment?
- Are you comfortable using data to inform your marketing strategies and tactics?
- Do you have experience working with cross-functional teams, including sales, product, and customer success?
- Are you able to work independently and take initiative in a fast-paced, dynamic environment?
ASSUMPTION: Candidates who align with Mixpanel's company values and work style, and who are comfortable working in a hybrid or remote work environment, will be well-suited to this role.
⚠️ Potential Challenges
- Managing a budget and event calendar for the fiscal year may require strong organizational and time management skills
- Collaborating with cross-functional teams may require strong communication and project management skills
- Working in a hybrid or remote work environment may present unique challenges and require adaptability
- Managing events and digital marketing campaigns may require long hours and occasional weekend work
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for growth and advancement within the marketing team, as well as the chance to work in a global organization while being based in Israel.
📈 Similar Roles Comparison
- This role is similar to a Field Marketing Manager or Event Marketing Manager position, but with a focus on driving awareness and pipeline in Israel, specifically in the gaming and igaming industries
- Unlike other field marketing roles, this position requires a strong understanding of the local market and the ability to develop and execute marketing programs tailored to the Israeli region
- This role offers the opportunity to work in a global organization while being based in Israel, with potential for growth and advancement within the marketing team
ASSUMPTION: While this role shares similarities with other field marketing positions, its focus on the Israeli market and the gaming and igaming industries sets it apart and presents unique opportunities for candidates with relevant experience.
📝 Sample Projects
- Developing and executing a marketing campaign to drive awareness and pipeline for Mixpanel's products and services in the Israeli gaming and igaming industries
- Managing a budget and event calendar for the fiscal year, including webinars, conference sponsorships, hospitality events, and a potential user conference
- Collaborating with cross-functional teams to execute ABM strategies and engage key accounts
ASSUMPTION: These sample projects highlight the key responsibilities and requirements of the Associate Field Marketing Manager role, and provide a sense of the types of initiatives the successful candidate will be expected to lead and contribute to.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Mixpanel in the Israeli region?
- What are the key challenges and opportunities for the gaming and igaming industries in Israel, and how does this role address them?
- How does Mixpanel support the growth and development of its marketing team members?
- What is the work-life balance like for this role, and how does Mixpanel support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, the company's marketing strategy, and the work-life balance offered by Mixpanel.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Mixpanel careers page
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, and demonstrate your understanding of Mixpanel's products and services
- Prepare examples of successful marketing campaigns you've led or contributed to in the past, and be ready to discuss them during the interview
- Showcase your ability to work independently and in a team environment, and be prepared to discuss your approach to collaboration and project management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
