📌 Core Information
🔹 Job Title: Field Marketing Manager, EMEA Central
🔹 Company: Semperis
🔹 Location: Berlin, Germany (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (5-7 years)
🔹 Remote Status: Remote (with preference for Germany)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives for Semperis in the EMEA Central area
- Collaborating with the sales team to generate demand, increase brand awareness, and drive revenue growth
- Managing marketing budgets and measuring campaign performance
- Staying up-to-date with industry trends and competitor activities
- Working closely with global marketing teams to ensure consistent messaging and branding
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement comprehensive field marketing strategies and plans to support business objectives in the EMEA Central area
✅ Collaborate with the sales team to understand their needs and create marketing programs that generate high-quality leads and support the sales pipeline
✅ Own the strategy, planning, and execution of area marketing campaigns, including events, webinars, workshops, account-based initiatives, and regional conferences
✅ Collaborate closely with priority channel and technology alliance partners to execute joint go-to-market opportunities
✅ Identify and engage with key industry influencers and associations to build strong relationships and increase awareness for Semperis solutions
✅ Assist in creating localized marketing content, including sales collateral, presentations, case studies, and website content
✅ Monitor and analyze campaign performance, provide regular reports and insights to stakeholders, and make data-driven improvement recommendations
✅ Manage the EMEA Central marketing budget effectively, ensuring optimal allocation of resources to maximize ROI
✅ Stay up-to-date with industry trends, emerging technologies, and competitor activities, and incorporate these insights into marketing strategies and plans
✅ Collaborate with global marketing teams to ensure consistent messaging, branding, and alignment with the company's overall marketing initiatives
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field. A relevant postgraduate degree is a plus.
Experience: Proven experience (5-7 years) in enterprise B2B field marketing, ideally within the cybersecurity industry or a related technology sector.
Required Skills:
- Solid knowledge of the EMEA cybersecurity market, including key players, industry trends, and customer needs
- Demonstrated success in developing and executing integrated marketing campaigns, including events and digital marketing
- Excellent written and verbal communication skills, with the ability to create compelling content and deliver impactful presentations
- Experience in managing marketing budgets and measuring campaign performance
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
- Creative thinker with the ability to generate innovative ideas and solutions
- Self-motivated and result-oriented, with a proactive approach to problem-solving
- Team player, able to collaborate effectively across different functions and levels of the organization
- Experience using Salesforce, Wrike, Marketo, Microsoft Office apps tools
Preferred Skills:
- Experience in a similar role within the cybersecurity industry
- Fluency in multiple European languages
ASSUMPTION: While not explicitly stated, proficiency in the local language(s) of the EMEA Central area may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-senior level marketing role in Germany)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work schedule
- Generous PTO policy
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Salary range is estimated based on industry standards for a mid-senior level marketing role in Germany. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Semperis operates in the computer and network security industry, focusing on Active Directory, disaster recovery, and identity and access management solutions.
Company Size: Semperis is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Semperis was founded in 2015 and has since grown to become a recognized leader in AI-powered identity security and cyber resilience for hybrid environments.
Company Description:
- Semperis focuses on creating an employee experience aligned with its vision of being a "Force for Good"
- The company is recognized as one of America's Fastest-Growing Cybersecurity Companies on the Inc. 5000 List and an Inc. Best Workplace
- Semperis hosts the award-winning Hybrid Identity Protection conference and podcast series and has built community hybrid Active Directory cyber defender tools
Company Specialties:
- Active Directory
- Disaster Recovery
- Identity and Access Management
- AD forest recovery
- Cybersecurity
- ITDR
- Hybrid Identity management
- Security Assessment
- Identity Threat Detection and Response
- Indicators of Compromise
- Indicators of Exposure
- Identity Security
Company Website: https://www.semperis.com/
ASSUMPTION: Semperis' focus on creating a positive employee experience and being a "Force for Good" indicates a strong company culture that prioritizes employee well-being and growth.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Field Marketing Manager, EMEA Central, reports directly to the Global Field Marketing Director.
Work Arrangement: This role is remote-friendly, with a preference for candidates based in Germany. Occasional travel may be required for events and conferences.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a fast-growing cybersecurity company and make a significant impact on its success
ASSUMPTION: Given Semperis' growth trajectory, there may be opportunities for career advancement and increased responsibilities in the future.
🌍 Location & Work Environment
Office Type: Semperis has multiple office locations worldwide, but this role is remote-friendly with a preference for candidates based in Germany.
Office Location(s): Hoboken, New Jersey (HQ); Addison, Texas; Shoham, Israel; Kanata, Ontario, Canada
Geographic Context:
- The EMEA Central area covers Germany, Austria, Switzerland, and Benelux, offering a diverse and dynamic work environment
- Berlin, Germany, is a major tech hub with a thriving startup scene and a high quality of life
- The remote-friendly work arrangement provides flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: While the role is remote-friendly, candidates based in Germany may have an advantage due to the time zone and potential for in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Global Field Marketing Director
- In-depth interview with the Global Field Marketing Director and other marketing team members
- Final interview with the VP of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Budget management and ROI optimization
- Cross-functional team collaboration
- Industry knowledge and market trends
- Presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the cybersecurity industry and Semperis' solutions
- Prepare examples of successful marketing campaigns you've led and the results they achieved
ATS Keywords: Field Marketing, B2B Marketing, Campaign Management, Sales Collaboration, Budget Management, Project Management, Content Creation, Data Analysis, Communication Skills, Creative Thinking, Team Collaboration, Lead Generation, Market Research, Event Planning, Digital Marketing, Technology Partnerships
ASSUMPTION: The interview process may vary based on the candidate's experience and the specific needs of the role.
🛠️ Tools & Technologies
- Salesforce
- Wrike
- Marketo
- Microsoft Office apps
- Additional tools may be required based on specific marketing campaigns and projects
ASSUMPTION: Familiarity with the listed tools is required, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Dynamic and fast-paced
- Results-driven and data-focused
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with Semperis' company values, and how have you demonstrated these values in your previous roles?
- How do you stay organized and manage multiple projects simultaneously in a remote work environment?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy, and how did you handle it?
ASSUMPTION: Semperis values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously may require strong organizational skills and time management
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance
- Dealing with the dynamic nature of the cybersecurity industry and adapting marketing strategies accordingly
- Collaborating effectively with cross-functional teams and stakeholders across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position offers a unique opportunity to work in the fast-growing cybersecurity industry and make a significant impact on a company's success
- Semperis' focus on creating an employee experience aligned with its vision of being a "Force for Good" sets it apart from other companies in the industry
- This role offers growth opportunities and the chance to work on high-impact projects, similar to roles in larger enterprises, but with the agility and innovation of a mid-sized company
ASSUMPTION: While this role shares similarities with other field marketing positions, its unique context within the cybersecurity industry and Semperis' company culture sets it apart.
📝 Sample Projects
- Developing and executing a regional marketing campaign to launch a new Semperis product in the EMEA Central area
- Collaborating with priority channel and technology alliance partners to execute joint go-to-market opportunities targeting mutual potential customers
- Creating localized marketing content, including sales collateral, presentations, case studies, and website content, to support demand generation and thought leadership initiatives
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Field Marketing Manager, EMEA Central role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with the global marketing team, and what opportunities are there for cross-functional collaboration?
- What are the most significant challenges facing the EMEA Central area, and how can this role address them?
- How does Semperis support the professional development and growth of its employees?
- What is the company's long-term vision for the EMEA Central area, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, demonstrating your understanding of the cybersecurity industry and Semperis' solutions
- Prepare examples of successful marketing campaigns you've led and the results they achieved
- Prepare for a phone or video screen with the Global Field Marketing Director, followed by in-depth interviews with marketing team members and the VP of Marketing
- Follow up with the hiring manager, Anna Taylor, Director of Global Recruiting, one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
