📌 Core Information
🔹 Job Title: Associate Field Marketing Manager - Israel
🔹 Company: Mixpanel
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing programs in Israel to drive awareness and pipeline
- Collaborating with marketing, sales, and regional teams to implement a strong field marketing strategy
- Managing events, including webinars, conference sponsorships, hospitality events, and a potential user conference
- Tracking, measuring, and sharing the impact of marketing programs on overall GTM strategy
- Representing the Israeli regional team and ensuring wider marketing and cross-team alignment
ASSUMPTION: This role requires a self-starter who can take a global strategy and translate it into a locally relevant and powerful plan, executing it flawlessly.
📋 Key Responsibilities
✅ Collaborate with marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel
✅ Understand how to leverage digital channels and build integrated campaigns
✅ Lead the execution of events, own budgeting and spend tracking for each event, and manage overall budget and event calendar for the fiscal year
✅ Partner with sales leadership and digital demand generation teams to execute ABM
✅ Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support
✅ Leverage data to make informed recommendations, decisions, and forecasts regarding demand generation strategies and target account-based plans
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of relevant marketing experience, ideally in the B2B SaaS sector
Required Skills:
- Digital marketing experience
- Events organization
- Content creation experience (email copy, invites, social media posts, proofreading, and translating key materials into local language)
- Project management experience
- Proven ability to develop virtual teams and collaborate with both local and global resources to get things done
- Proven track record of working collaboratively with prospects, customers, sales, marketing, customer success, and the exec team to impact early and late-stage sales pipeline
Preferred Skills:
- Hebrew language
- French and/or German language
- Experience in Product Analytics
- Experience in ABM and Enterprise Marketing
- Experience marketing to CMOs, CPOs, CDOs
- Experience in Mixpanel, Salesforce
ASSUMPTION: Candidates with experience in the gaming and igaming industries would be a plus.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $70,000 - $120,000 per year, based on industry standards for a mid-level marketing role in Israel. Final compensation will depend on experience and qualifications.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event-related activities.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Mixpanel is a leader in event analytics, providing a powerful yet simple solution for companies to understand user behaviors and track company success metrics. They serve over 9,000 customers worldwide, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade.
Company Size: Mixpanel has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mixpanel was founded in 2009 and is headquartered in San Francisco, with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Description:
- Mixpanel offers a digital analytics platform that allows anyone to get answers from their customer and business data in seconds
- It provides powerful real-time charts and visualizations of how people interact with digital products and companies
- Mixpanel serves customers from various industries around the world, helping them make informed decisions by collaborating more effectively
Company Specialties:
- Data analytics
- Mobile analytics
- Data visualization
- A/B testing
- Product analytics
- User analytics
- Machine learning
- AI
- Product management
- Growth and innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel's focus on data-driven decision-making and customer-centric approach creates an environment that values innovation and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and career advancement within the marketing department and the company as a whole.
Reporting Structure: The Associate Field Marketing Manager will report to the Head of Marketing EMEA based in London and work closely with the Country Lead based in Tel Aviv.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The position will be based in Tel Aviv, with a requirement to be on-site for events and team meetings.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global marketing campaigns and collaborate with international teams
- Possibility to expand the role's scope and responsibilities based on individual performance and company growth
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Mixpanel's growth in the Israeli market and contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: Mixpanel's Tel Aviv office is a hybrid workspace, offering a blend of on-site collaboration and remote work flexibility.
Office Location(s): 1008 Western Ave, Suite 400, Seattle, Washington 98104, US (main headquarters); 33 Broadwick Street, Suite 400, London, England W1F 0DQ, GB (EMEA headquarters); 60 Anson Road, #17-01, Singapore, Singapore 079914, SG (APAC headquarters)
Geographic Context:
- Tel Aviv is the second-most populous city in Israel and a major economic hub
- The city is known for its vibrant startup scene and innovative culture
- Tel Aviv offers a mix of urban and beachside living, with a Mediterranean climate
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for event-related activities and meetings.
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Behavioral and skills-based interviews with the hiring manager and team members
- Final interview with the Head of Marketing EMEA
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Event management and execution
- Collaboration and teamwork skills
- Data analysis and interpretation
- Cultural fit and alignment with Mixpanel's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Mixpanel's products and services, as well as the Israeli market
- Prepare examples of successful marketing campaigns you've executed in the past, focusing on results and impact
- Be ready to discuss your approach to data-driven decision-making and how you've used data to inform marketing strategies
ATS Keywords: B2B Marketing, SaaS, Digital Marketing, Event Organization, Content Creation, Project Management, Field Marketing, Account-Based Marketing, Collaboration, Data Analysis, Community Building, Customer Engagement, Budget Management, Pipeline Development, Relationship Management, Self-Starter
ASSUMPTION: Mixpanel's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Mixpanel analytics platform
- Salesforce CRM
- Marketo or similar marketing automation tools
- Event management software (e.g., Bizzabo, Hopin)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with Mixpanel's analytics platform and Salesforce CRM is preferred, as these tools are integral to the role's success.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress
- Innovate with Insight: We tackle decisions with rigor and judgment, combining data, experience, and collective wisdom to drive powerful outcomes
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations
- Champion the Customer: We seek to deeply understand our customers' needs, ensuring their success is our north star
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you approach making bold bets in your marketing strategies?
- Can you provide an example of a time when you innovated with insight to drive powerful outcomes?
- How do you ensure that your work style aligns with Mixpanel's values and company culture?
ASSUMPTION: Mixpanel's values and work style emphasize data-driven decision-making, collaboration, and customer-centricity, creating an environment that fosters innovation and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing priorities between marketing, sales, and regional teams
- Adapting to the unique cultural and market dynamics of the Israeli region
- Navigating the hybrid work arrangement and balancing on-site and remote work responsibilities
- Meeting tight deadlines and managing event logistics
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other field marketing positions in its focus on driving awareness and pipeline in the Israeli market, with a specific emphasis on the gaming and igaming industries
- Mixpanel's event analytics platform sets this role apart from other marketing positions, as it requires a deep understanding of the product and how it can be leveraged to drive customer success
- Career path comparison: This role offers opportunities for growth within the marketing department and the company as a whole, with potential paths to leadership and management positions
ASSUMPTION: This role offers a unique opportunity to make a significant impact on Mixpanel's growth in the Israeli market and contribute to the company's overall success.
📝 Sample Projects
- Developing and executing a marketing campaign to drive awareness and pipeline for Mixpanel's event analytics platform in the Israeli gaming and igaming industries
- Managing a user conference, including vendor selection, logistics, speaker coordination, and on-site execution
- Collaborating with the sales team to develop and execute an account-based marketing strategy for a key enterprise customer in the Israeli market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, highlighting the importance of collaboration, project management, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for the Israeli region and how this role fits into that plan?
- How does the team structure and collaboration between marketing, sales, and regional teams work in practice?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mixpanel support the growth and development of its employees, particularly in marketing roles?
- What are the key challenges facing the Israeli market, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the Israeli market, and shows that you are proactive and engaged in the hiring process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on results and impact
- Prepare examples of successful marketing campaigns you've executed in the past, focusing on your approach to data-driven decision-making
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
