Associate - Influencer Marketing

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📌 Core Information

Job Title: Associate - Influencer Marketing

Company: Only Much Louder

Location: Mumbai, Maharashtra, India

Job Type: Full-time

Category: Entertainment Providers

Date Posted: May 16, 2025

Experience Level: 0-2 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies and creative campaigns
• Identifying and qualifying new influencer talent
• Negotiating and contracting influencers on behalf of clients
• Providing ongoing reviews of influencer contracted deliverables
• Building relationships with prominent influencers and thought leaders
• Attending relevant events for networking and business purposes
• Researching industry experts, competitors, target audience, and users
• Liaising with the marketing team to create and coordinate marketing strategies

ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape, digital trends, and the ability to work effectively with both influencers and clients.

📋 Key Responsibilities

Develop and execute influencer marketing strategies and creative campaigns

Ongoing identification and qualification of new influencer talent

Negotiate and contract influencers on behalf of our clients, particularly in securing advertising rights for the content

Provide recommendations on contracted deliverables per influencer and activation strategies

Provide ongoing reviews of influencer contracted deliverables

Identify and build relationships with prominent influencers and thought leaders

Attend relevant events for networking and business purposes

Research relevant industry experts, competitors, target audience, and users

Liaise with the marketing team to create and coordinate marketing strategies that work across different channels

ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-2 years of experience in influencer marketing or a related field

Required Skills:

• Proven track record in influencer marketing and digital trends
• Strong written and verbal communication skills
• Excellent time management skills and ability to multitask
• Demonstrated knowledge in social and influencer strategy
• Familiarity with contracting, performance assessment, and influencer talent management

Preferred Skills:

• Experience with AI-enabled influencer marketing platforms
• Fluency in multiple languages

ASSUMPTION: A strong understanding of the Indian and international digital content trends is essential for this role.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance and wellness programs
• Retirement plan contributions
• Employee stock ownership plan
• Performance-based bonuses and incentives
• Learning and development opportunities
• Flexible work arrangements

Working Hours: Monday - Friday, 9:30 AM - 6:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 201-500 employees

Founded: 2001

Company Description:

• Only Much Louder is a market-leading, full-service creative and entertainment business network
• Celebrated for creating iconic moments across television, digital content, fan experiences, branded entertainment, and in the artist-creators community
• Won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’
• Has a strong footprint in over 22 countries

Company Specialties:

• Artist Management
• Content Studio
• Branded Content
• 1862 (Influencer Marketing Agency)
• GCN (Strategic and Creative Agency)
• Hypothesis (AI-enabled Influencer Marketing Platform)

Company Website: http://www.oml.in

ASSUMPTION: Only Much Louder is a dynamic and innovative company with a strong focus on creativity, collaboration, and continuous learning.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports directly to the Head of Influencer Marketing

Work Arrangement: On-site with flexible remote work options

Growth Opportunities:

• Potential career progression to Senior Associate or Manager roles
• Opportunities to work on diverse projects and campaigns
• Exposure to international clients and markets

ASSUMPTION: This role offers significant growth potential for the right candidate who demonstrates strong performance and initiative.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Only Much Louder's headquarters are in Mumbai, with additional offices in other major cities

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra
• It is the financial capital of India and is known for its vibrant entertainment industry
• Mumbai offers a mix of traditional and modern culture, with a diverse range of dining, shopping, and entertainment options

Work Schedule: Standard office hours with flexibility for remote work

ASSUMPTION: Mumbai offers a dynamic and energetic work environment, with numerous opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interviews with key stakeholders

Key Assessment Areas:

• Candidates' understanding of influencer marketing trends and strategies
• Communication skills, both written and verbal
• Problem-solving abilities and analytical thinking
• Cultural fit and alignment with Only Much Louder's values

Application Tips:

• Highlight relevant experience and achievements in influencer marketing
• Demonstrate a strong understanding of digital trends and emerging platforms
• Showcase your ability to think strategically and creatively
• Prepare questions about the role, the team, and the company to ask during the interview

ATS Keywords: Influencer Marketing, Digital Trends, Campaign Strategy, Contract Negotiation, Performance Assessment, Social Media, Brand Management, Content Creation, Event Management

ASSUMPTION: Only Much Louder values candidates who are passionate about pop culture, digital trends, and the entertainment industry.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for this role, and candidates should be eager to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Build opportunities for our artists, brands, and fans
• Demonstrate honesty, excellence, and commitment to success
• Make mistakes, but only learn from them to build resilience
• Take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and proactive
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with Only Much Louder's commitment to building opportunities for artists, brands, and fans?
• Describe a time when you demonstrated resilience in the face of a mistake or challenge
• How do you balance taking care of yourself while also supporting your colleagues?

ASSUMPTION: Only Much Louder values candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously
• Keeping up with the fast-paced nature of the influencer marketing industry
• Dealing with diverse client expectations and requirements
• Navigating the complexities of influencer contracts and negotiations

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on influencer marketing strategy and creative campaign development
• It requires a strong understanding of digital trends and emerging platforms
• The role offers significant growth potential and exposure to international clients and markets

ASSUMPTION: This role is ideal for candidates who are passionate about influencer marketing, digital trends, and the entertainment industry, and who are eager to grow and develop their skills in a dynamic and innovative work environment.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a major brand launch
• Identifying and contracting with emerging influencers in a niche market
• Creating and implementing a long-term influencer strategy for a client looking to expand their online presence

ASSUMPTION: These sample projects demonstrate the candidate's ability to think strategically, creatively, and analytically, and to manage projects from inception to completion.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall influencer marketing strategy for the company?
• What are the most important qualities for success in this role?
• How does the company support the professional development of its employees?
• What are the biggest challenges facing the influencer marketing industry, and how is the company addressing them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the industry, and their eagerness to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that addresses your qualifications and enthusiasm for the position
• If selected for an interview, be prepared to discuss your experience with influencer marketing, digital trends, and campaign strategy
• Follow up with the hiring manager after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.