📌 Core Information
🔹 Job Title: Associate Manager, Brand, Creative & Media Practice (Shanghai), Insights, China-1
🔹 Company: Kantar
🔹 Location: Shanghai, Hengfeng Road, China
🔹 Job Type: Full-time
🔹 Category: Market Research, Insights
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving insights and strategies for leading organizations
- Working within the Brand, Creative & Media Practice
- Fostering a diverse and inclusive work environment
- Collaborating with cross-functional teams to deliver innovative solutions
ASSUMPTION: This role requires a blend of analytical and creative skills, with a strong focus on market research and consulting.
📋 Key Responsibilities
✅ Developing and implementing market research strategies to drive brand growth
✅ Collaborating with cross-functional teams to deliver innovative solutions
✅ Analyzing data and insights to inform strategic decisions
✅ Communicating complex findings in a clear and compelling manner
✅ Building and maintaining strong client relationships
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as strong communication skills to effectively convey insights to clients and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-5 years of experience in market research, brand management, or a related field
Required Skills:
- Data analysis
- Creative thinking
- Brand management
- Media strategy
- Market research
- Consulting
- Human understanding
- Advanced technologies
Preferred Skills:
- Fluency in English and Mandarin Chinese
- Experience working in a global organization
- Strong presentation skills
ASSUMPTION: While a background in market research is preferred, candidates with strong analytical skills and a passion for understanding consumer behavior may also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for market research roles in Shanghai, the estimated salary range for this position is ¥250,000 - ¥350,000 per year (approximately $35,000 - $50,000 USD).
Benefits:
- Health insurance
- Retirement savings plan
- Employee assistance program
- Generous time off and leave policies
Working Hours: Full-time, Monday to Friday, with some flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Kantar is a leading data, insights, and consulting company, specializing in market research and brand strategy.
Company Size: Kantar has over 30,000 employees worldwide, making it a large organization with significant resources and opportunities for growth.
Founded: Kantar was founded in 1993 and has since grown to become a global leader in its industry.
Company Description:
- Kantar helps the world's leading organizations succeed and grow through data-driven insights and consulting
- The company combines expertise in human understanding with advanced technologies to deliver innovative solutions
- Kantar operates in over 90 markets worldwide, providing a global perspective with local expertise
Company Specialties:
- Market research
- Brand strategy
- Customer experience
- Innovation
- Health research
- Polling
- Surveys
- Brand tracking
- Media effectiveness
- Audience measurement
Company Website: http://www.kantar.com
ASSUMPTION: Kantar's global presence and extensive resources make it an attractive employer for those seeking international career opportunities and exposure to diverse industries.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in market research or a related field.
Reporting Structure: The Associate Manager reports directly to the Manager, Brand, Creative & Media Practice.
Work Arrangement: This is an on-site role based in Shanghai, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression to Manager or Senior Manager level within the Brand, Creative & Media Practice
- Expansion into other practice areas or regional roles within Kantar
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: Given Kantar's global presence and diverse range of services, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Kantar's Shanghai office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.
Office Location(s): Hengfeng Road, Shanghai
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million
- The city is known for its vibrant culture, rich history, and modern infrastructure
- Shanghai is a global leader in finance, technology, and innovation, providing ample opportunities for professional growth and development
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Some flexibility is available for project demands.
ASSUMPTION: Shanghai's dynamic business environment and cultural diversity make it an exciting place to live and work, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the regional director or another senior leader
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Kantar's values
- Problem-solving and critical thinking abilities
Application Tips:
- Highlight relevant market research experience and skills in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Kantar's mission
- Prepare examples of your market research work or projects to discuss during the interview
ATS Keywords: Market research, brand management, data analysis, insights, strategy, consulting, client relationships, cross-functional teams
ASSUMPTION: Kantar's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Data analysis software (e.g., SPSS, R, Python)
- Presentation software (e.g., PowerPoint, Keynote)
- Project management tools (e.g., Microsoft Project, Asana)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: While specific tools and technologies may vary depending on the project, strong proficiency in data analysis and presentation software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire growth
- Shape the future
- Deliver brilliant basics
- Every voice counts
- Never settle
Work Style:
- Collaborative and team-oriented
- Data-driven and insight-led
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you inspire growth and shape the future through your work?
- Can you provide an example of a time when you delivered brilliant basics in a challenging situation?
- How do you ensure that every voice counts in your decision-making processes?
ASSUMPTION: Kantar values diversity and inclusion, seeking candidates who can contribute to a collaborative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with complex data sets and drawing meaningful insights
- Building and maintaining strong client relationships in a competitive market
- Adapting to cultural differences and working with diverse teams
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other market research roles, this position offers a unique blend of analytical and creative skills, with a strong focus on brand management and media strategy
- Kantar's global presence and extensive resources provide ample opportunities for career growth and development
- This role is well-suited for early to mid-career professionals seeking to advance their market research careers in a dynamic and innovative environment
ASSUMPTION: While market research roles share many commonalities, this position stands out for its focus on brand management and media strategy, as well as its global scope and opportunities for career advancement.
📝 Sample Projects
- Conducting a comprehensive brand audit and developing a strategic roadmap for a leading consumer goods company
- Analyzing market trends and consumer behavior to inform product development and launch strategies for a tech startup
- Evaluating the effectiveness of media campaigns and optimizing spend allocation for a major retailer
ASSUMPTION: These sample projects illustrate the range of market research and consulting services offered by Kantar, demonstrating the diverse skill set required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand, Creative & Media Practice?
- How does Kantar support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the market research industry, and how is Kantar positioned to capitalize on them?
- How does Kantar foster a culture of diversity, inclusion, and belonging?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are designed to provide insight into the role, team dynamics, and Kantar's approach to professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant market research experience and skills
- Write a cover letter that demonstrates your understanding of the role and Kantar's mission
- Prepare examples of your market research work or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
