Associate Manager, Brand Licensing

📌 Core Information

🔹 Job Title: Associate Manager, Brand Licensing

🔹 Company: Newell Brands

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Identifying and evaluating inbound licensing opportunities
• Negotiating and managing licensing agreements
• Building and maintaining relationships with partners
• Collaborating with internal stakeholders to drive brand equity and revenue
• Providing market insights and trend analysis to support decision-making

ASSUMPTION: This role requires a strategic thinker with excellent communication skills, strong project management abilities, and a passion for staying ahead of entertainment, gaming, and influencer trends.

📋 Key Responsibilities

✅ Licensing Opportunity Management: Assist in evaluating inbound licensing opportunities, monitor trends, and maintain release schedules for entertainment companies.

✅ Negotiation and Agreement Execution: Support the negotiation of licensing agreements, collaborate with legal and finance teams, and ensure compliance with company policies.

✅ Relationship Management: Build and maintain strong relationships with inbound licensing partners, acting as a point of contact and providing support throughout the licensing process.

✅ Cross-Functional Collaboration & Integration: Provide support to brand management teams regarding potential licensors, category availability, royalty rates, and other relevant factors. Collaborate with stakeholders to implement best-in-class licensing practices during monthly gate meetings.

✅ Tracking, Reporting & Performance Optimization: Maintain detailed records of inbound licensing activities, provide regular reports to senior management, and analyze performance data to identify optimization opportunities.

✅ Contract Management and Compliance: Help monitor compliance with contractual obligations and license terms, and collaborate with legal and finance teams on contract renewals, amendments, and terminations as needed.

✅ Market Insights and Trend Analysis: Stay informed about industry trends, competitor activities, and market dynamics relevant to inbound licensing opportunities. Use market insights to support decision-making and identify emerging opportunities for portfolio expansion.

✅ Representation at Events: Represent the company at summits, trade shows, conventions, and other key forums as needed.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand licensing success.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 3-5 years of related experience, preferably in brand licensing or business development

Required Skills:

• Detail-oriented with strong organizational and project management skills
• Ability to manage multiple tasks simultaneously and adapt to changing priorities
• Excellent communication and presentation skills
• Motivated, dependable, and able to work in a fast-paced environment
• Analytical and strategic thinker
• Team player with strong interpersonal skills
• Proficient in Microsoft Office applications and knowledge of financial tracking systems

Preferred Skills:

• Occasional travel may be required

ASSUMPTION: Candidates with relevant experience in brand licensing or business development, strong organizational skills, and excellent communication abilities are ideal for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for mid-level brand licensing roles in Atlanta)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on Newell Brands products

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for mid-level brand licensing roles in Atlanta. Actual compensation may vary based on experience and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Newell Brands operates in the manufacturing sector, focusing on consumer goods and household products.

Company Size: Newell Brands is a large corporation with over 10,000 employees globally. This size offers extensive resources and opportunities for career growth.

Founded: Newell Brands was founded in 1903 and has since grown into a leading global consumer goods company.

Company Description:

• Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands
• The company is focused on delighting consumers by lighting up everyday moments
• Newell Brands is committed to creating innovative and high-quality products that enhance consumers' lives

Company Specialties:

• Marketing and commercial products

Company Website: http://www.newellbrands.com

ASSUMPTION: Newell Brands' extensive product portfolio and global presence provide a robust platform for brand licensing opportunities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The Associate Brand Licensing Manager reports directly to the Senior Manager, Brand Licensing.

Work Arrangement: On-site, with occasional travel required

Growth Opportunities:

• Potential advancement to Senior Manager, Brand Licensing
• Expansion of licensing portfolio and increased responsibility
• Cross-functional collaboration and exposure to various aspects of the business

ASSUMPTION: This role offers meaningful opportunities for innovation, impact, and long-term career growth, backed by strong executive support and cross-functional momentum.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): 6655 Peachtree Dunwoody Rd, Atlanta, GA 30328, US

Geographic Context:

• Atlanta, Georgia, United States
• Diverse and vibrant city with a rich cultural scene
• Home to numerous Fortune 500 companies and a thriving job market

Work Schedule: Full-time (40 hours per week), with occasional travel required

ASSUMPTION: Atlanta's diverse and dynamic business environment provides ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth behavioral interviews with the hiring manager and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation abilities
• Project management and organizational skills
• Industry knowledge and trend awareness

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions focusing on problem-solving, communication, and project management
• Research Newell Brands and the brand licensing industry to demonstrate your enthusiasm and knowledge
• Be prepared to discuss your understanding of the Atlanta job market and its opportunities

ATS Keywords: Brand Licensing, Business Development, Project Management, Communication, Negotiation, Analytical Thinking, Interpersonal Skills, Trend Analysis, Relationship Management, Organizational Skills, Teamwork, Market Insights, Compliance, Performance Optimization, Presentation Skills, Microsoft Office

ASSUMPTION: Newell Brands uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your visibility.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Financial tracking systems
• CRM software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office applications and knowledge of financial tracking systems are required for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Teamwork
• Passion for Winning
• Ownership & Leadership

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you align with Newell Brands' core values, particularly 'Integrity' and 'Teamwork'?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong interpersonal skills and enjoy working collaboratively with diverse teams?

ASSUMPTION: Newell Brands values a strong cultural fit, with an emphasis on integrity, teamwork, and a passion for winning.

⚠️ Potential Challenges

• Managing multiple tasks and priorities simultaneously
• Adapting to changing priorities and deadlines
• Occasional travel requirements
• Working in a fast-paced, dynamic environment

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• Brand Licensing Manager vs. Associate Brand Licensing Manager: The former role involves more strategic decision-making and team leadership, while the latter focuses on tactical execution and support.
• Brand Licensing vs. Business Development: Both roles involve partnership management and growth strategies, but brand licensing focuses on inbound licensing opportunities, while business development may encompass outbound licensing and other partnership channels.
• Career Path: This role can serve as a stepping stone to senior-level positions in brand licensing or related fields, such as Senior Manager, Brand Licensing or Director, Strategic Partnerships.

ASSUMPTION: Understanding the differences between related roles and career paths can help applicants tailor their applications and prepare for interviews.

📝 Sample Projects

• Conducting market research to identify emerging licensing opportunities for a specific brand
• Negotiating and executing a licensing agreement with an entertainment company for a product line extension
• Managing the launch of a co-branded product, including coordination with internal teams and external partners

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for the Associate Brand Licensing Manager role.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the brand licensing team currently, and how can this role contribute to addressing them?
• How does this role collaborate with other departments, such as marketing and product development, to drive brand licensing success?
• What opportunities exist for professional development and growth within the brand licensing team and Newell Brands as a whole?
• How does Newell Brands support work-life balance for its employees, particularly in a role that may require occasional travel?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role, emphasizing brand licensing, business development, project management, communication, and negotiation abilities
• Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of the brand licensing industry
• If applicable, prepare examples or a portfolio showcasing your relevant work
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.