📌 Core Information
🔹 Job Title: Associate Manager, Brand Marketing
🔹 Company: Rent the Runway
🔹 Location: Brooklyn, NY (Rent the Runway HQ)
🔹 Job Type: Full-Time, Hybrid (4 days in-office)
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with remote Fridays)
🚀 Job Overview
Key aspects of this role include:
- Executing campaigns and shaping an always-on content strategy
- Building brand equity, driving engagement, and ensuring culturally relevant storytelling across channels
- Collaborating with cross-functional teams and managing projects
- Analyzing performance and translating insights into actionable strategies
ASSUMPTION: This role requires a creative and strategic thinker early in their marketing career, eager to grow and gain hands-on experience across all brand touchpoints.
📋 Key Responsibilities
✅ Manage an evergreen GTM editorial calendar informed by customer insights, seasonal trends, merchandise, and product rollouts
✅ Support in the development of creative briefs and translate strategy into actionable direction for internal and external partners
✅ Contribute to content plans that support omnichannel marketing strategies (social, email, paid, on-site)
✅ Collaborate with the fashion team to align seasonal assortment goals with brand storytelling
✅ Support cross-functional project management of evergreen initiatives, including campaign and production timelines
✅ Act as a liaison for brand partnerships internally and externally, from ideation to execution
✅ Own weekly/monthly performance reporting and marketing recaps
✅ Identify customer feedback and cultural trends, translating them into actionable insights for the broader team
✅ Participate in brainstorms to generate impactful, forward-thinking brand ideas
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative problem-solving, with a strong emphasis on collaboration and communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of relevant experience in brand marketing, content strategy, or a related role
Required Skills:
- Passion for fashion, culture, and sustainability
- Collaborative and proactive mindset, with experience navigating complex orgs or cross-functional teams
- Deep understanding of compelling storytelling and its role in brand love, engagement, and growth
- Exceptional written and verbal communication, with obsessive attention to detail
- Comfortable with ambiguity, quick to pivot, and energized by creative problem-solving
- Ability to juggle multiple tasks and manage up, especially when it comes to prioritization
Preferred Skills:
- Experience working with creative or production teams
- Familiarity with tools like Asana, Figma, Google Analytics, and Looker
ASSUMPTION: Candidates should have a strong foundation in marketing principles, excellent communication skills, and a passion for fashion and culture.
💰 Compensation & Benefits
Salary Range: $64,397 - $80,496 per year (anticipated base salary)
Benefits:
- Paid Time Off
- Universal Paid Parental Leave
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
- 401k match
- Company wide events and outings
- Office centric work (remote Fridays)
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote Fridays
ASSUMPTION: The salary range is based on the anticipated base salary provided in the job listing and is inclusive of the range typically offered for this role, experience level, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 501-1,000 employees
Founded: 2009
Company Description:
- Disrupting the trillion-dollar fashion industry by providing access to designer clothing and accessories through a subscription-based model
- Offers a wide assortment of items for every occasion, from evening wear to activewear
- Powering women to feel their best every day through a personalized, sustainable, and convenient shopping experience
Company Specialties:
- Retail technology
- Fulfillment and logistics
- Innovation and disruption
- Entrepreneurial leadership and career growth opportunities
- Access to executives and incredible benefits
Company Website: http://www.renttherunway.com
ASSUMPTION: Rent the Runway is a well-established, innovative fashion retailer with a strong focus on technology, sustainability, and empowering women.
📊 Role Analysis
Career Level: Early career (0-2 years of experience)
Reporting Structure: Reports directly to the Manager, Brand Marketing
Work Arrangement: Hybrid (4 days in-office, remote Fridays)
Growth Opportunities:
- Potential to grow within the marketing team and take on more responsibilities as experience is gained
- Opportunities to work on various campaigns and projects, gaining diverse experience
- Access to mentorship and leadership development opportunities
ASSUMPTION: This role offers a unique opportunity for early-career professionals to gain experience in brand marketing, collaborate with cross-functional teams, and grow within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative workspace
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US
Geographic Context:
- Brooklyn, NY is a vibrant, multicultural neighborhood with a thriving arts scene and diverse food and entertainment options
- Easy access to public transportation, with nearby subway and bus stations
- Close proximity to various amenities, including parks, shopping, and cultural attractions
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote Fridays
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the Director of Brand Marketing
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with company values
- Portfolio or work samples, if applicable
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your passion for fashion, culture, and storytelling
- Demonstrate your ability to manage projects, collaborate with teams, and analyze performance data
- Prepare examples of your creative problem-solving skills and strategic thinking
ATS Keywords: Brand Marketing, Campaign Management, Content Strategy, Project Management, Stakeholder Management, Reporting, Insights, Collaboration, Creative Problem-Solving, Communication, Attention to Detail, Fashion Knowledge, Cultural Awareness, Analytical Skills, Familiarity with Tools
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on problem-solving, communication, and strategic thinking.
🛠️ Tools & Technologies
- Asana (project management)
- Figma (design)
- Google Analytics (web analytics)
- Looker (business intelligence)
ASSUMPTION: Familiarity with these tools is preferred but not required; training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower women to feel their best every day
- Innovate and disrupt the fashion industry
- Collaborate and grow together
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a passion for fashion and a deep understanding of cultural trends?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have strong communication skills and the ability to manage up and prioritize tasks?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong passion for fashion and culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and perspectives
- Adapting to a fast-paced, ever-changing work environment
- Balancing creative and strategic thinking with data-driven decision-making
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, adaptable mindset.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses on brand storytelling and content strategy across multiple channels
- Rent the Runway's unique business model and target audience require a strong understanding of subscription-based retail and sustainable fashion
- Career progression may involve moving into more specialized marketing roles or taking on leadership responsibilities
ASSUMPTION: This role offers a unique opportunity to work in a innovative, fast-growing fashion retailer with a strong focus on technology and sustainability.
📝 Sample Projects
- Developing a quarterly content calendar that aligns with seasonal trends, merchandise, and product rollouts
- Managing a photoshoot for a brand partnership campaign, from ideation to execution
- Analyzing customer feedback and cultural trends to inform a targeted marketing campaign
ASSUMPTION: These projects are designed to showcase the candidate's ability to manage projects, collaborate with teams, and analyze performance data.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role fit into the broader marketing team and company strategy?
- What are the biggest challenges facing the brand marketing team currently, and how can this role help address them?
- What opportunities are there for growth and development within the marketing team?
- How does Rent the Runway support work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Greenhouse link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your creative problem-solving skills and strategic thinking
- Follow up with the Talent Acquisition team one week after submission to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
