📌 Core Information
🔹 Job Title: Brand Manager, Marketing - Frozen Meals
🔹 Company: The Kraft Heinz Company
🔹 Location: Chicago, IL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategies for grow brands (HomeBake 425/30 & Devour)
- Collaborating cross-functionally to complete long-term strategies and marketing campaigns
- Analyzing syndicated data to understand performance and make data-driven recommendations
- Managing strategic and growth accounts, and owning the P&L for respective brands
- Partnering with sales, finance, and external partners to ensure operational feasibility and strategic fit
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively to drive brand success.
📋 Key Responsibilities
✅ Develop and implement brand strategies for grow brands (HomeBake 425/30 & Devour)
✅ Collaborate with Sr. Brand Manager to develop long-term strategies for grow platforms
✅ Leverage syndicated data sources to understand own and competitor performance, bringing forth insights and recommendations
✅ Collaborate with brand communications team to develop best-in-class 360 marketing campaigns
✅ Determine financial viability, operational feasibility, and strategic fit of brand activities
✅ Partner with sales to own relationships with strategic and growth accounts
✅ Own the P&L for respective brands and categories, delivering profit, volume, and market share objectives
✅ Partner with Rev Man/Finance to assess Price Promo Architecture plans
✅ Manage relationships with external partners
ASSUMPTION: This role involves a mix of strategic planning, data analysis, cross-functional collaboration, and stakeholder management to drive brand growth and success.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Marketing, or related field; MBA with Strategy, Marketing, or General Management emphasis preferred
Experience: Prior experience managing a P&L preferred, strong commercial acumen
Required Skills:
- Excellent leadership skills, operates independently, and motivated by success
- Consumer-obsessed with the ability to identify market trends and key insights
- Agile mindset to drive decision-making and implementation in needed timings
- Comfortable challenging the status quo and driving decisions via strong, data-led stories
- Excellent verbal, written, and interpersonal communication skills
- Excellent organization and project management skills
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Spanish
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving brand success through strategic planning, data analysis, and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $118,400.00 - $148,000.00 per year
Benefits:
- Healthcare, including medical, prescription drug, dental, and vision coverage
- 401k plan
- Paid time off, company holidays, and leave of absence
- Flexible work arrangements
- Recognition and training programs
- Employee assistance program and wellbeing programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in the marketing field, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage industry, with a portfolio of iconic brands and global sales of approximately $25 billion.
Company Size: The Kraft Heinz Company has 10,001+ employees worldwide, with a presence in over 40 countries.
Founded: The company was founded in 2015, following the merger of Kraft Foods and Heinz.
Company Description:
- The Kraft Heinz Company is a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years.
- The company's portfolio includes eight $1 billion+ brands and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
- The Kraft Heinz Company is committed to sustainable growth, responsible practices, and providing meals to those in need through its global partnership with Rise Against Hunger.
Company Specialties:
- Food and beverage production
- Fast-moving consumer packaged goods (CPG)
- Brand management
- Marketing and sales
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company is a well-established and respected player in the food and beverage industry, with a strong focus on brand management and marketing.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Brand Manager reports directly to the Sr. Brand Manager and works collaboratively with various teams, including marketing, sales, finance, and external partners.
Work Arrangement: This role is on-site, with the opportunity for flexible work arrangements.
Growth Opportunities:
- Advancement to a Senior Brand Manager role
- Expansion of responsibilities to oversee additional brands or categories
- Cross-functional career growth opportunities within the marketing, sales, or finance departments
ASSUMPTION: This role offers strong growth potential within the company, with opportunities for advancement and expansion of responsibilities.
🌍 Location & Work Environment
Office Type: The Kraft Heinz Company's headquarters is located in Chicago, IL, with a modern and collaborative work environment.
Office Location(s): 200 E. Randolph St., Suite 7600, Chicago, IL 60601, US
Geographic Context:
- Chicago is a major metropolitan area with a diverse population and a vibrant food and beverage industry.
- The city offers a wide range of cultural, recreational, and dining options.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule is full-time, with standard business hours Monday through Friday, and occasional flexibility based on project needs.
ASSUMPTION: The work environment at The Kraft Heinz Company is collaborative, dynamic, and focused on driving brand success through strategic planning, data analysis, and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
li>Communication and presentation skills
- Collaboration and teamwork skills
- Leadership and management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the food and beverage industry and the company's brand portfolio
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively with cross-functional teams
ATS Keywords: Brand strategy, marketing campaigns, data analysis, P&L management, cross-functional collaboration, stakeholder management, consumer insights, market trends, agile mindset
ASSUMPTION: The interview process at The Kraft Heinz Company is designed to assess candidates' strategic thinking, data analysis, communication, and collaboration skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Tableau)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Our People: We believe that our people are our greatest asset and the key to our success
- Our Brands: We are passionate about our iconic brands and committed to their growth and success
- Our Performance: We strive for excellence in all that we do and hold ourselves accountable for delivering results
- Our Integrity: We act with honesty, fairness, and respect in all our interactions
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Agile and adaptable
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and collaboratively with cross-functional teams?
- Do you have a strong bias for action and a results-driven mindset?
- Are you passionate about the food and beverage industry and committed to driving brand success?
ASSUMPTION: The ideal candidate for this role will be a strategic problem solver, curious learner, and excellent communicator, with a strong work ethic and a passion for driving brand success.
⚠️ Potential Challenges
- The role requires a strong understanding of the food and beverage industry and the company's brand portfolio
- The pace of work can be fast and demanding, with tight deadlines and multiple priorities
- The role involves collaboration with various teams, which may require navigating different work styles and priorities
- The role may require occasional travel to attend industry events, trade shows, or meetings with external partners
ASSUMPTION: The potential challenges in this role can be mitigated through strong communication, collaboration, and time management skills, as well as a deep understanding of the food and beverage industry and the company's brand portfolio.
📈 Similar Roles Comparison
- Brand Manager roles in other industries may have different product lifecycles, marketing channels, and consumer behaviors
- In the food and beverage industry, brand managers may face unique challenges related to seasonality, distribution, and regulatory compliance
- Career progression in brand management may vary depending on the industry, company size, and specific role requirements
ASSUMPTION: While the core responsibilities and required qualifications for this role are similar to other brand manager positions, the specific context and challenges of the food and beverage industry should be considered.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch in the frozen meals category
- Analyzing market trends and consumer insights to inform marketing campaign development for an established brand
- Managing a cross-functional team to execute a successful marketing campaign for a seasonal product
ASSUMPTION: The sample projects listed are representative of the types of initiatives a Brand Manager might work on in this role, but the specific projects and priorities may vary based on the company's needs and the individual's strengths.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the grow brands (HomeBake 425/30 & Devour)?
- How does the team structure support the success of the brand manager role, and what opportunities are there for growth and collaboration?
- What is the company's approach to fostering a culture of innovation and continuous improvement?
- How does the company support the professional development and growth of its employees?
- What is the company's strategy for managing the unique challenges and opportunities presented by the food and beverage industry?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving brand success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively with cross-functional teams
- Research the company and its brand portfolio to demonstrate your understanding of the food and beverage industry and the company's unique offerings
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
