Associate Manager, Growth Marketing

📌 Core Information

🔹 Job Title: Associate Manager, Growth Marketing

🔹 Company: HelloFresh

🔹 Location: New York, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (2 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving multiple online channels, focusing on Search Engine Marketing (SEM), Affiliate, and Display
• Managing campaigns end-to-end, applying critical thinking, and adapting swiftly to the dynamic subscription landscape
• Collaborating with cross-functional teams to achieve growth targets and optimize ROI
• Scouting for new opportunities and supporting testing and development of new channels

ASSUMPTION: This role requires a strong focus on performance marketing channels and a data-driven approach to campaign optimization.

📋 Key Responsibilities

✅ Develop and execute digital marketing campaigns from concept to completion across multiple online channels, with a strong focus on SEM, Affiliate, and Display

✅ Handle the day-to-day execution and optimization of paid search campaigns, including keyword research, bid management, budget allocation, A/B testing across all dimensions (creatives, landing pages, etc.)

✅ Manage and grow affiliate program across different types of partners, driving affiliate strategy and execution: partner mix optimization, pricing and offer approach, asset production, and campaign management

✅ Scout for new opportunities, support testing and development of new channels

✅ Utilize data-driven insights to continuously optimize campaign performance, driving improvements in micro and macro KPIs, optimizing towards ROI and growth targets

✅ Own campaign performance reporting and analysis, providing actionable insights, highlighting key trends, and identifying strategic opportunities

✅ Support implementation of automation solutions

✅ Manage relationships with external vendors and partners to ensure timely and cost-effective execution of campaigns

ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Management, or a related field with a strong academic record

Experience: 3+ years of marketing experience, ideally with some experience in the subscription space

Required Skills:

• Extensive hands-on experience managing SEM and Affiliate campaigns from concept to execution
• Exceptional quantitative and analytical skills
• Track record of successfully operating and optimizing channels at scale
• Superior time management, organizational, and project management skills
• High proficiency in Google Ads Manager & Google Analytics
• Experience in Commission Junction is a plus
• Basic proficiency in SQL. Experience with Tableau or Adobe suite is an advantage
• Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Preferred Skills:

• Experience in the subscription space
• Experience with automation solutions

ASSUMPTION: Candidates with experience in the subscription space and automation solutions may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $93,400 - $105,100 USD per year

Benefits:

• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave & PTO policy
• Flexible health plans effective first day of employment
• 50/50 hybrid setup (in-office/remote)
• Significant discounts on your subscriptions to brands of HelloFresh Group
• Collaborative, dynamic work environment within a fast-paced, mission-driven company

Working Hours: Full-time, 40 hours per week, with a 50/50 hybrid setup (2 days in-office)

ASSUMPTION: The salary range provided is based on market research and the company's compensation structure for similar roles in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically in the meal kit and food delivery industry

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2011, with a strong history of innovation and disruption in the food tech industry

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• From its founding in Europe’s vibrant tech hub Berlin, HelloFresh has evolved from the world’s leading meal kit company to the world's leading food solutions group.
• HelloFresh Group consists of six brands that provide customers with high-quality food and recipes for different meal occasions.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and striving to maintain an inclusive environment

Company Website: https://www.hellofresh.com/careers/locations

ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Senior Growth Manager

Work Arrangement: Hybrid, with 2 days in-office and the rest of the week working remotely

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on cross-functional projects and collaborate with other teams
• Chance to gain experience in a fast-paced, dynamic environment and contribute to the company's growth

ASSUMPTION: HelloFresh offers a supportive and collaborative work environment that encourages professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): New York, United States

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The office is conveniently located in the heart of the city, with easy access to public transportation
• The city's fast-paced and dynamic environment may appeal to candidates who thrive in energetic and bustling settings

Work Schedule: Full-time, with a 50/50 hybrid setup (2 days in-office)

ASSUMPTION: The New York office provides a dynamic and collaborative work environment that fosters creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with HelloFresh's values
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your approach to campaign management, optimization, and data-driven decision-making
• Research HelloFresh's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Growth Marketing, Search Engine Marketing, Affiliate Marketing, Display Advertising, Campaign Management, Data Analysis, A/B Testing, Budget Management, Project Management, Collaboration, Creativity, Strategic Thinking, Google Ads Manager, Google Analytics, SQL, Photoshop

ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to filter and manage job applications, so including relevant keywords in your resume can help your application stand out.

🛠️ Tools & Technologies

• Google Ads Manager
• Google Analytics
• Commission Junction
• Tableau or Adobe suite (optional)
• Photoshop, Sketch, Figma or any other photo editing software (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates with experience using them may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Quality first
• Customer obsession
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How have you demonstrated a data-driven approach to campaign management in previous roles?
• Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
• How do you ensure that your work aligns with HelloFresh's values and company culture?

ASSUMPTION: Candidates who can demonstrate a strong fit with HelloFresh's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational and time management skills
• Working in a fast-paced and dynamic environment, with the need to adapt quickly to changing priorities and market conditions
• Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
• Navigating a large and diverse organization, with the need to build and maintain effective working relationships with various stakeholders

ASSUMPTION: These challenges are inherent to the role and the fast-paced, dynamic environment at HelloFresh, and candidates should be prepared to tackle them head-on.

📈 Similar Roles Comparison

• This role focuses more on performance marketing channels compared to other marketing roles, which may have a broader focus on branding, content, or social media
• HelloFresh's subscription-based business model presents unique challenges and opportunities compared to other industries
• Career progression in this role may follow a path towards senior marketing management or specialized expertise in growth marketing

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful SEM campaign to drive customer acquisition and reduce cost per acquisition
• Optimizing an affiliate program to improve partner mix, pricing, and offer approach, resulting in increased revenue and ROI
• Conducting A/B tests on creatives, landing pages, and other campaign elements to identify and implement improvements that drive better performance

ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, focusing on data-driven decision-making and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the growth marketing team in the coming months, and how can this role contribute to addressing them?
• How does HelloFresh measure and track the success of its marketing campaigns, and what tools and technologies are used for this purpose?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for your interview by researching HelloFresh's mission, values, and company culture
• Follow up with the hiring manager within one week after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.