Associate Manager, Paid Search (SEM)

📌 Core Information 🔹 Job Title: Associate Manager, Paid Search (SEM) 🔹 Company: New Engen 🔹 Location: Remote (US) 🔹 Job Type: Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: July 1, 2025 🚀 Job Overview Key aspects of this role include: - Leading campaign execution across paid search platforms, with a focus on Google Ads - Growing client relationships and driving business impact through strategic and tactical recommendations - Collaborating with creative and analytics teams to fuel iterative testing and uncover performance-driving insights - Mentoring and developing talent through clear feedback and collaborative problem-solving - Analyzing and optimizing campaigns with precision, connecting insights to outcomes 📋 Key Responsibilities ✅ Lead Campaign Execution Across Paid Search - Own the end-to-end execution of paid search campaigns, ensuring accuracy, agility, and alignment to performance goals - Guide both strategic and day-to-day elements across platforms ✅ Grow Client Relationships and Business Impact - Serve as a trusted partner to clients, bringing thoughtful recommendations, surfacing opportunities to expand impact across channels, and helping clients stay ahead of what’s next in paid media ✅ Champion Creative Collaboration - Work closely with creative and analytics teams to fuel iterative testing and uncover insights that drive performance - Help turn brand stories into high-performing paid search assets ✅ Mentor and Develop Talent - Support and coach junior team members through clear feedback and collaborative problem-solving - Share learnings generously and celebrate growth ✅ Analyze and Optimize with Precision - Leverage platform data, third-party tools, and market trends to develop clear, actionable strategies - Connect insights to outcomes in a way clients can rally behind ✅ Operate with Ownership and Curiosity - Bring an independent, all-in mindset to your work, balancing proactive planning with adaptive execution, and never stop asking, “How can we make this even better?” 🎯 Required Qualifications Education: - 4-year degree or equivalent experience Experience: - 2-5 years of hands-on experience in paid search, with a focus on Google Ads Required Skills: - Proven ability to coach others and review deliverables with rigor - Strong communication and collaboration skills across various audiences and roles - Analytical strength and comfort with data interpretation, optimization strategy, and basic statistical principles - Adaptability in fast-moving environments and excitement to learn and grow through change - A team-first mentality and passion for building together Preferred Skills: - Experience with other paid search platforms, such as Facebook - Familiarity with other marketing channels and their integration with paid search 💰 Compensation & Benefits Salary Range: $65,000 - $75,000 (applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience.) Benefits: - Remote work environment with flexible hours - Unlimited PTO and company holidays - Comprehensive medical, dental, vision, and disability coverage - Life & AD&D insurance - 401(k) with company match - Paid parental leave and family support - Pet care perks and insurance - Learning and career development opportunities - Employee wellness programs - Commuter and transit benefits - Exclusive employee discounts Working Hours: Full-time (40 hours per week) 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 201-500 employees Founded: 2016 Company Description: New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing. Company Specialties: - Digital Marketing - SEM - Google Shopping - Facebook, Instagram, LinkedIn, SnapChat, Twitter - Digital Advertising - Amazon - Technology - Marketing Experimentation - Creative - Consulting - Strategy + Execution - Strategy - Research and Insights Company Website: www.newengen.com 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Manager, Paid Search, who oversees a team of paid search specialists and associate managers. Work Arrangement: Remote, with the expectation of occasional team meetings and events. Growth Opportunities: - With experience and proven success, this role can lead to senior management positions within the paid search team or expanded responsibilities across other marketing channels. - New Engen offers learning and development opportunities to help employees grow both personally and professionally. 🌍 Location & Work Environment Office Type: Remote (no physical office) Office Location(s): N/A (remote work) Geographic Context: - As a remote employee, you can work from anywhere within the United States. - New Engen has offices in Seattle, WA; Rogers, AR; and Manhattan Beach, CA, but this role does not require on-site presence. Work Schedule: Full-time (40 hours per week) with flexible hours and unlimited PTO. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-depth behavioral and skills-based interviews 4. Final round interviews with key stakeholders 5. Background check and offer extension Key Assessment Areas: - Paid search expertise and campaign management skills - Strategic thinking and problem-solving abilities - Communication and collaboration skills, both written and verbal - Cultural fit and alignment with New Engen’s values and work environment Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of paid search platforms, particularly Google Ads, and provide examples of successful campaigns you’ve managed. - Demonstrate your ability to work independently and collaboratively in a remote setting. - Prepare for behavioral interview questions that focus on problem-solving, adaptability, and teamwork. ATS Keywords: Paid Search, Google Ads, SEM, Campaign Management, Client Relationship Management, Strategic Thinking, Problem-Solving, Remote Work, Collaboration, Communication, Teamwork 🛠️ Tools & Technologies - Google Ads (Google Ads Manager, Google Ads Editor) - Other paid search platforms (e.g., Facebook Ads, Microsoft Advertising) - Analytics tools (e.g., Google Analytics, Adobe Analytics) - Project management tools (e.g., Asana, Trello) - Collaboration tools (e.g., Slack, Microsoft Teams) 👔 Cultural Fit Considerations Company Values: - Genuine: We approach every interaction with authenticity and a passion for building brands. - Relentless: We challenge the status quo and never stop learning and improving. - Expert: We bring deep digital expertise to every client engagement. Work Style: - Collaborative: We work together to achieve our goals, supporting and learning from one another. - Adaptable: We embrace change and continuously evolve our approach to meet new challenges. - Data-driven: We make informed decisions based on data insights and analytics. Self-Assessment Questions: 1. Can you provide an example of a time when you had to adapt your approach to meet a new challenge in a paid search campaign? 2. How do you ensure clear and persuasive communication with clients, even when presenting complex ideas? 3. Describe a situation where you had to coach a team member to improve their performance in a paid search task. 🚨 Potential Challenges 1. Managing remote teams: As a remote employee, you’ll need to be proactive in communicating with your team and maintaining productivity without constant supervision. 2. Keeping up with industry trends: The digital marketing landscape is constantly evolving, requiring you to stay up-to-date with new platforms, features, and best practices. 3. Balancing strategic and tactical responsibilities: This role requires both high-level strategic thinking and hands-on campaign management, which can be challenging to balance at times. 📈 Similar Roles Comparison 1. Associate Manager, Paid Search (SEM) vs. Senior Paid Search Specialist: - The associate manager role focuses more on team leadership, client relationship management, and strategic decision-making, while the senior paid search specialist role is more focused on day-to-day campaign management and tactical optimizations. - The associate manager role may require more experience and offers higher earning potential. 2. Industry-specific context: - New Engen specializes in digital marketing for brands across various verticals, offering diverse project experiences and opportunities for growth. - This role may involve working with clients in different industries, requiring adaptability and quick learning. 3. Career path comparison: - This role can lead to senior management positions within the paid search team or expanded responsibilities across other marketing channels, providing opportunities for career progression within the company. 📝 Sample Projects 1. Campaign Migration: Migrate an existing paid search campaign from an older platform (e.g., Google Ads Classic) to the newer Google Ads interface, ensuring seamless transition and improved performance. 2. New Product Launch: Develop and execute a paid search campaign to support the launch of a new product, driving awareness and conversions among target audiences. 3. Competitor Analysis: Conduct a thorough analysis of competitors’ paid search strategies, identifying gaps and opportunities to differentiate your client’s campaigns and improve performance. 💡 Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of this role and how they balance with strategic and team leadership tasks? 2. Team Structure: How is the paid search team organized, and who will I be working with on a daily basis? 3. Client Relationships: How does New Engen approach client relationships, and what are the expectations for maintaining strong client connections in this role? 4. Growth Opportunities: What opportunities exist for growth and professional development within this role and the company as a whole? 5. Work Environment: How does New Engen support remote employees in maintaining productivity and work-life balance? 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link. - Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your paid search expertise and strategic thinking. - Prepare for interviews by researching New Engen’s values, company culture, and industry trends. - Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions. - If you receive an offer, carefully review the benefits package and consider how it aligns with your needs and expectations. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.