π Core Information
πΉ Job Title: Associate Manager, Performance Marketing
πΉ Company: Amplify
πΉ Location: Remote - United States
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-11
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote
π Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to support enterprise-wide goals
- Creating digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows
- Driving paid media ad placements and optimizing results
- Collaborating with internal teams and external vendors to ensure campaign alignment and performance
- Measuring and reporting on the effectiveness of digital marketing efforts using attribution and analytics tools
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous improvement.
π Key Responsibilities
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Create digital marketing assets and assist in the development and execution of digital marketing strategies
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Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations
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Use project management tools to lead and track digital campaigns efficiently from start to finish
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Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance
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Help measure and report on the effectiveness of digital marketing efforts using attribution and analytics tools
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Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies
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Support the development of direct reports, helping them align their work to team and company objectives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
π― Required Qualifications
Education: BA/BS degree
Experience: 3+ years of work experience in marketing, communications, or a related field
Required Skills:
- Experience with marketing CRM systems and analytic tools
- Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans
- Ability to work collaboratively with colleagues in a data-driven, team-focused environment
Preferred Skills:
- Experience with HubSpot and SalesForce
- Experience using a content management system (CMS)
- Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter
- Understanding of core marketing concepts and digital strategy
- Proficiency with Google tools, including Google Analytics and Google Ads
- Experience using project management systems
ASSUMPTION: While the preferred skills are not required, they would greatly benefit the candidate in performing the job effectively.
π° Compensation & Benefits
Salary Range: $75,000 - $85,000 USD per year
Benefits:
- 401(k) Plan
- Competitive Health Insurance
- Mental Health Options
- Basic Life Insurance
- Paid Time Off
- Parental Leave
- Access to Best-in-Class Development Programs
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.
π Applicant Insights
π Company Context
Industry: Education Administration Programs
Company Size: 1,001-5,000 employees
Founded: 2000
Company Description:
- A pioneer in Kβ12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment
- Serves more than 10 million students in all 50 states with captivating core and supplemental programs in ELA, math, and science
- Provides teachers with powerful tools that help them understand and respond to the needs of their students
Company Specialties:
- K-12 education
- Mobile classroom assessment software
- Common Core State Standards (CCSS) implementation
- Digital and print curriculum development
- Educational staff development and training
Company Website: http://www.amplify.com
ASSUMPTION: Amplify's focus on education and continuous improvement creates an environment that values innovation and data-driven decision making.
π Role Analysis
Career Level: Mid-level marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Performance Marketing Manager and may have supervisory responsibilities for junior team members
Work Arrangement: Remote work with potential for occasional on-site collaboration
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to learn and develop skills in digital marketing and project management
- Chance to work on high-impact campaigns and contribute to the company's growth
ASSUMPTION: This role offers a unique opportunity to gain experience in performance marketing and contribute to the company's success in a dynamic and collaborative environment.
π Location & Work Environment
Office Type: Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- Amplify is headquartered in Brooklyn, NY, but this role can be performed remotely from anywhere in the United States
- The company serves students and educators across all 50 states
- Amplify's remote work culture fosters collaboration and flexibility
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work environment allows for a better work-life balance and the opportunity to work with a diverse team of professionals.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Digital marketing skills and experience
- Project management and organizational skills
- Data analysis and reporting abilities
- Collaboration and communication skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing and project management
- Tailor your resume and cover letter to emphasize skills and experiences that match the job description
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and data-driven decision making
ATS Keywords: Digital Marketing, Performance Marketing, Campaign Planning, Data Analysis, Project Management, Collaboration, Email Marketing, Paid Media, Content Marketing, CRM Systems, Analytics Tools, Google Analytics, Google Ads, HubSpot, SalesForce, CMS, Social Media Marketing
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences in their application materials and interview responses.
π οΈ Tools & Technologies
- HubSpot
- SalesForce
- Google Analytics
- Google Ads
- Project management systems (e.g., Asana, Trello)
- Content management systems (e.g., WordPress, Drupal)
- Paid social platforms (e.g., Meta, LinkedIn, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for the successful candidate.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Continuous Learning
- Data-Driven Decision Making
- Student-Centered Approach
Work Style:
- Dynamic and fast-paced
- Collaborative and team-focused
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable using data to inform decision-making and drive results?
- Do you have a strong work ethic and a commitment to continuous learning?
ASSUMPTION: Applicants should consider how their work style and values align with Amplify's company culture and values.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with remote team members and external vendors
- Adapting to changes in priorities and campaign strategies
- Continuously learning and staying up-to-date with the latest digital marketing trends and tools
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning.
π Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Campaign Manager, but with a focus on performance marketing and a greater emphasis on data analysis and optimization
- In comparison to other marketing roles, this position requires a strong balance of creative and analytical skills
- Career progression in this role could lead to senior marketing management positions or specialized roles in performance marketing
ASSUMPTION: Applicants should consider how this role aligns with their career goals and interests in marketing and digital strategy.
π Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive lead generation and brand awareness
- Optimizing paid media ad placements and targeting to improve campaign performance and ROI
- Creating and implementing a marketing automation workflow to nurture leads and improve conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Amplify support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Amplify approach diversity, equity, and inclusion in its hiring and workplace practices?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing and project management
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and data-driven decision making
- Research Amplify's company culture and values to demonstrate your fit for the role and the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.