📌 Core Information
🔹 Job Title: Performance Marketing Manager
🔹 Company: Cashrewards
🔹 Location: Sydney, NSW
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Planning, managing, and reporting on paid media campaigns to drive member growth
- Scaling user acquisition and retention initiatives across key digital marketing channels
- Collaborating with cross-functional teams to deliver innovative marketing campaigns
- Providing strategic recommendations to enhance brand marketing activity
ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management. The ideal candidate will have a strong background in performance marketing and experience working with multiple channels.
📋 Key Responsibilities
✅ Plan, launch, and scale user acquisition and retention initiatives across key digital marketing channels, with a focus on the Google Suite, Programmatic, and Social
✅ Manage multi-channel campaigns from end-to-end, including tracking, optimizing, and reporting on performance
✅ Develop prioritized channel roadmaps and conduct ongoing experiments to deliver continuous improvement
✅ Brief in-house creative teams to design high-quality creative, content, and landing pages to support growth marketing campaigns
✅ Collaborate with the wider marketing team to develop innovative marketing campaigns and custom solutions for merchant partners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in performance marketing, with a focus on user acquisition and retention
Required Skills:
- Proven success scaling user acquisition and retention initiatives
- Expertise in Search (Google, Bing) and Programmatic
- Experience implementing and managing large-scale campaigns
- Proficient with marketing analytics tools (e.g., GA4, MMP) and data visualization tools (e.g., PowerBI)
- Strong analytical and reporting skills
Preferred Skills:
- Experience in Paid Social (Meta, TikTok), Influencers, App (UAC, Apple Search Ads), Affiliates
- Familiarity with retail events and custom solutions for merchant partners
ASSUMPTION: Candidates with experience in e-commerce or retail environments may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 AUD per year (Based on industry standards for a Performance Marketing Manager with 5-10 years of experience in Sydney)
Benefits:
- Wellness Programs (e.g., ClassPass)
- Flexible Working Policy (Hybrid work environment)
- Double Cashback on personal shopping
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cashrewards operates in the cashback and shopping rewards sector, with a focus on providing value to both consumers and retail partners
Company Size: Cashrewards has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2014, with a mission to make every day more rewarding for members, brand partners, sick kids, and each other
Company Description:
- Cashrewards is a shopping gateway to cashback deals and more from Australia’s leading brands
- Backed by 1835i, one of Australia’s leading venture funds
- Offers a retail media proposition, Circuit by Cashrewards, enabling brands to connect with high-purchase-intent members and measure results
Company Specialties:
- Cashback
- Savings and Deals
- Disrupting Online Retail
- Brilliant Customer Service
- Giving back
- Performance Marketing
- Smartest Way to Shop!
Company Website: http://www.cashrewards.com
ASSUMPTION: Cashrewards' unique value proposition and commitment to giving back sets it apart in the competitive retail landscape.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development within the marketing team
Reporting Structure: This role reports directly to the Growth Marketing Manager and works closely with various teams, including Brand, Creative, and Retail
Work Arrangement: Hybrid, with a flexible working policy that allows employees to decide where and how they work best
Growth Opportunities:
- Expanding responsibilities as the company grows and evolves
- Potential to lead and mentor junior team members in the future
- Opportunities to work on innovative projects and campaigns
ASSUMPTION: This role offers a unique opportunity to grow with a dynamic and expanding company in the e-commerce space.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in the Sydney CBD
Office Location(s): 242 Pitt St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is a major city with a vibrant culture and diverse population
- The CBD location offers easy access to public transportation, shopping, and dining options
- Cashrewards' office is centrally located, providing a convenient commute for many employees
Work Schedule: Standard business hours with flexibility for remote work, allowing employees to balance their personal and professional lives
ASSUMPTION: The hybrid work arrangement and central office location cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Hiring Manager
- In-depth interview with the Growth Marketing Manager and a team member
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Marketing and analytical skills
- Campaign management experience
- Strategic thinking and problem-solving
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant experience and achievements in performance marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful campaigns you've managed and the results you've achieved
ATS Keywords: Performance Marketing, User Acquisition, Retention, Campaign Management, Search, Programmatic, Paid Social, Analytics Tools, Data Visualization, Strategic Thinking, Collaboration, Creative Briefing, Reporting, Optimization, Budget Management, Market Understanding
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the Cashrewards team.
🛠️ Tools & Technologies
- Google Suite (Google Ads, Google Analytics)
- Programmatic platforms (e.g., The Trade Desk, AppNexus)
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Marketing analytics tools (e.g., GA4, MMP)
- Data visualization tools (e.g., PowerBI)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Continuous Learning
- Iteration
- Collaboration
- Fun
Work Style:
- Dynamic and fast-paced environment
- Focus on results and continuous improvement
- Strong emphasis on collaboration and teamwork
Self-Assessment Questions:
- Do you thrive in a dynamic, always-evolving environment?
- Are you comfortable working with and remaining focused on multiple priorities?
- Do you proactively identify opportunities for improvement and innovation?
ASSUMPTION: Cashrewards values candidates who are adaptable, proactive, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Keeping up with the fast-paced and evolving nature of the digital marketing landscape
- Collaborating effectively with cross-functional teams to deliver innovative campaigns
- Balancing strategic thinking with hands-on campaign management
ASSUMPTION: These challenges can be overcome by a strong candidate with a proven track record in performance marketing and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance and results-driven campaigns
- Cashrewards' unique value proposition and commitment to giving back set it apart from competitors in the cashback and shopping rewards sector
- This role offers opportunities for growth and development within a dynamic and expanding company
ASSUMPTION: Candidates should consider their fit with Cashrewards' unique culture and value proposition when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive user acquisition and retention during a major retail event
- Analyzing campaign performance data to optimize spend and improve ROI across multiple channels
- Collaborating with the creative team to design and implement high-quality creative assets for a targeted social media campaign
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Cashrewards support the growth and development of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cashrewards measure the success of its marketing campaigns, and how will my performance be evaluated?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within the company?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cashrewards careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful campaigns you've managed and the results you've achieved
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
