C

Performance Marketing Lead - Gurgaon / Jetpac

Circles.Life
Full-time
On-site
Gurgaon, Haryāna, India
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Performance Marketing Lead - Gurgaon / Jetpac

πŸ”Ή Company: Circles.Life

πŸ”Ή Location: Gurgaon, Haryāna, India

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site (Gurgaon) with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing high-impact performance marketing strategies across digital channels
  • Managing customer acquisition metrics and optimizing campaigns for maximum ROI
  • Collaborating cross-functionally to align on campaigns and goals
  • Working in a fast-paced, high-ownership startup environment

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.

πŸ“‹ Key Responsibilities

βœ… Strategy & Execution: Develop and execute performance marketing strategies across Meta, Google, programmatic, and other key channels. Own customer acquisition metrics and optimize campaigns for profitability.

βœ… Campaign Management: Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos. Set up robust tracking, attribution, and reporting infrastructure. Run rigorous A/B tests on creatives, copy, audiences, and landing pages.

βœ… Data & Analytics: Define and track KPIs across the funnel. Leverage tools like GA4, Mixpanel, and Looker for performance insights. Use data to craft compelling narratives around campaign performance.

βœ… Creative & Messaging: Collaborate with design and content teams to create high-converting ad creatives. Develop localized messaging strategies per region or audience segment. Stay on top of platform-specific creative trends.

βœ… Cross-Functional Collaboration: Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals. Work with CRM to create multi-touch journeys. Align with the customer support team to understand friction points and improve targeting.

βœ… Reporting & Optimization: Deliver weekly and monthly performance reports with actionable insights. Present learnings, growth hypotheses, and experiment roadmaps to leadership. Maintain clear documentation on campaigns, experiments, and key decisions.

ASSUMPTION: This role requires a strong understanding of campaign performance metrics and attribution models, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 3-5 years of hands-on experience in digital/performance marketing, with a proven track record of scaling acquisition campaigns across major platforms

Required Skills:

  • Proven experience managing multi-country or multi-lingual campaigns
  • Strong analytical skills and fluency with ad platforms and data tools
  • Excellent communication and stakeholder management skills
  • Comfortable working in a fast-paced, high-ownership startup environment

Preferred Skills:

  • Prior experience in a tech startup or high-growth DTC brand
  • Background in travel, telecom, or fintech verticals
  • Familiarity with eSIM or digital telco space

ASSUMPTION: Candidates with experience in the travel tech or digital telco space may have a competitive advantage for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (based on experience and industry standards for mid-senior level marketing roles in Gurgaon)

Benefits:

  • Competitive salary and excellent performance-based incentives
  • Comprehensive benefits package, including health, dental, and vision coverage
  • Flexible work arrangements with remote or hybrid options
  • Opportunity to work with a dynamic and innovative global team
  • Career growth and professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Gurgaon. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically focusing on telecommunications and digital services

Company Size: Medium (501-1,000 employees) - Large enough to offer resources and growth opportunities, yet agile enough to maintain a startup culture

Founded: 2014 - Circles.Life has established itself as a global leader in its industry, with a proven track record of success

Company Description:

  • Founded in 2014, Circles.Life is a global technology company reimagining the telco industry with its innovative SaaS platform
  • Partners with leading telco operators worldwide to launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos
  • Operates two distinct businesses: Circles.Life (a wholly-owned digital lifestyle telco brand based in Singapore) and Jetpac (specializing in travel tech solutions)

Company Specialties:

  • Telecommunications
  • Digital Telco
  • Tech Company
  • Start-up
  • Digital Services
  • SaaS

Company Website: circles.co

ASSUMPTION: Circles.Life is a well-established company with a strong presence in the global technology industry, offering a dynamic and innovative work environment for its employees.

πŸ“Š Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on the company's growth and success

Reporting Structure: The Performance Marketing Lead will report directly to the Head of Marketing or a similar role, with the opportunity to manage a team in the future

Work Arrangement: Hybrid - This role offers a combination of on-site work at the Gurgaon office and remote work flexibility

Growth Opportunities:

  • Potential to grow into a leadership role within the marketing department
  • Opportunities to work on diverse projects and campaigns across various digital channels
  • Exposure to a global team and international markets, fostering personal and professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to advance within the marketing department and gain valuable experience in a dynamic and innovative work environment.

🌍 Location & Work Environment

Office Type: Hybrid - A combination of on-site work at the Gurgaon office and remote work flexibility

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

  • Gurgaon is a major tech hub and one of the largest cities in Haryāna, India
  • Known for its vibrant startup ecosystem and thriving business environment
  • Offers easy access to major transportation networks, shopping centers, and entertainment options

Work Schedule: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: Gurgaon offers a dynamic and vibrant work environment, with a strong focus on technology and innovation. The hybrid work arrangement provides the best of both worlds, allowing employees to balance on-site collaboration with remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the provided link
  • Phone or video screening with the HR team
  • Technical assessment or case study presentation
  • Final round interview with the hiring manager and/or other relevant stakeholders

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Data analysis and interpretation abilities
  • Campaign management and optimization expertise
  • Cross-functional collaboration and communication skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the travel tech industry and the specific challenges faced by Jetpac
  • Showcase your ability to think strategically and develop data-driven marketing strategies
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and past experiences

ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Customer Acquisition, Data Analysis, Strategic Thinking, Travel Tech, eSIM, Cross-Functional Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with the company. Preparation should involve researching the travel tech industry, understanding Jetpac's unique challenges, and demonstrating relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Meta Ads Manager
  • DV360
  • Google Analytics
  • Mixpanel
  • Looker
  • AppsFlyer
  • Branch
  • Adjust

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in the digital marketing industry and by Circles.Life for performance marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation - Circles.Life values creativity, experimentation, and continuous learning
  • Collaboration - The company fosters a culture of teamwork and cross-functional collaboration
  • Customer-centricity - Circles.Life prioritizes the needs and preferences of its customers, driving product and service innovation

Work Style:

  • Agile and dynamic - Circles.Life operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive
  • Data-driven - The company relies on data and analytics to inform decision-making and optimize performance
  • Customer-focused - Circles.Life prioritizes the customer experience and works to understand and address customer needs

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you have a strong customer focus and a passion for understanding and addressing customer needs?

ASSUMPTION: Candidates who align with Circles.Life's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

  • Managing a significant performance marketing budget requires strong financial acumen and strategic planning
  • Working in the travel tech industry may present unique challenges and competitive pressures
  • Balancing on-site and remote work responsibilities may require strong time management and self-discipline
  • Gurgaon's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: These challenges are inherent to the role and the work environment, and candidates should be prepared to address them proactively and strategically.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on performance metrics and data-driven decision-making
  • Travel tech industry-specific knowledge and experience may be required for success in this role
  • Career progression may involve moving into a leadership role within the marketing department or transitioning into a related field, such as product management or business development

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, and candidates should be prepared to adapt and grow in a dynamic and evolving work environment.

πŸ“ Sample Projects

  • Developing and executing a high-impact performance marketing strategy for Jetpac's eSIM roaming services
  • Optimizing campaigns for different user cohorts, geographies, and product lines to maximize ROI and customer acquisition
  • Collaborating with cross-functional teams to create multi-touch journeys and improve customer targeting and engagement

ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the Performance Marketing Lead may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of Jetpac's performance marketing campaigns and the key challenges facing the team?
  • How does Circles.Life support the growth and development of its employees, particularly in marketing roles?
  • What are the most important qualities and skills you're looking for in a candidate for this role?
  • How does Circles.Life approach cross-functional collaboration and communication, particularly between marketing and other departments?
  • What are the most pressing priorities for this role in the first 30-60-90 days, and how will success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations for the Performance Marketing Lead.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and past experiences
  • Research the travel tech industry and Jetpac's unique challenges to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.