πΉ Job Title: Performance Marketing Lead - Gurgaon / Jetpac
πΉ Company: Circles.Life
πΉ Location: Gurgaon, HaryΔna, India
πΉ Job Type: Full-time, Hybrid
πΉ Category: Marketing
πΉ Date Posted: June 2, 2025
πΉ Experience Level: Mid-Senior level (2-5 years)
πΉ Remote Status: On-site (Gurgaon) with hybrid flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
β Strategy & Execution: Develop and execute performance marketing strategies across Meta, Google, programmatic, and other key channels. Own customer acquisition metrics and optimize campaigns for profitability.
β Campaign Management: Launch, monitor, and optimize campaigns across platforms, audiences, creatives, and geos. Set up robust tracking, attribution, and reporting infrastructure. Run rigorous A/B tests on creatives, copy, audiences, and landing pages.
β Data & Analytics: Define and track KPIs across the funnel. Leverage tools like GA4, Mixpanel, and Looker for performance insights. Use data to craft compelling narratives around campaign performance.
β Creative & Messaging: Collaborate with design and content teams to create high-converting ad creatives. Develop localized messaging strategies per region or audience segment. Stay on top of platform-specific creative trends.
β Cross-Functional Collaboration: Partner with product, lifecycle, KOL/affiliate, and brand teams to align on campaigns and goals. Work with CRM to create multi-touch journeys. Align with the customer support team to understand friction points and improve targeting.
β Reporting & Optimization: Deliver weekly and monthly performance reports with actionable insights. Present learnings, growth hypotheses, and experiment roadmaps to leadership. Maintain clear documentation on campaigns, experiments, and key decisions.
ASSUMPTION: This role requires a strong understanding of campaign performance metrics and attribution models, as well as the ability to work effectively with cross-functional teams.
Education: Bachelorβs degree in Marketing, Business, or a related field
Experience: 3-5 years of hands-on experience in digital/performance marketing, with a proven track record of scaling acquisition campaigns across major platforms
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the travel tech or digital telco space may have a competitive advantage for this role.
Salary Range: INR 15-20 lakhs per annum (based on experience and industry standards for mid-senior level marketing roles in Gurgaon)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Gurgaon. Actual compensation may vary based on the candidate's experience and qualifications.
Industry: Software Development, specifically focusing on telecommunications and digital services
Company Size: Medium (501-1,000 employees) - Large enough to offer resources and growth opportunities, yet agile enough to maintain a startup culture
Founded: 2014 - Circles.Life has established itself as a global leader in its industry, with a proven track record of success
Company Description:
Company Specialties:
Company Website: circles.co
ASSUMPTION: Circles.Life is a well-established company with a strong presence in the global technology industry, offering a dynamic and innovative work environment for its employees.
Career Level: Mid-Senior level - This role offers significant responsibility and the opportunity to make a substantial impact on the company's growth and success
Reporting Structure: The Performance Marketing Lead will report directly to the Head of Marketing or a similar role, with the opportunity to manage a team in the future
Work Arrangement: Hybrid - This role offers a combination of on-site work at the Gurgaon office and remote work flexibility
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to advance within the marketing department and gain valuable experience in a dynamic and innovative work environment.
Office Type: Hybrid - A combination of on-site work at the Gurgaon office and remote work flexibility
Office Location(s): Gurgaon, HaryΔna, India
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Gurgaon offers a dynamic and vibrant work environment, with a strong focus on technology and innovation. The hybrid work arrangement provides the best of both worlds, allowing employees to balance on-site collaboration with remote work flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Performance Marketing, Digital Marketing, Campaign Management, Customer Acquisition, Data Analysis, Strategic Thinking, Travel Tech, eSIM, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with the company. Preparation should involve researching the travel tech industry, understanding Jetpac's unique challenges, and demonstrating relevant skills and experiences.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are widely used in the digital marketing industry and by Circles.Life for performance marketing campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Circles.Life's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
ASSUMPTION: These challenges are inherent to the role and the work environment, and candidates should be prepared to address them proactively and strategically.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, and candidates should be prepared to adapt and grow in a dynamic and evolving work environment.
ASSUMPTION: These sample projects illustrate the types of initiatives and responsibilities that the Performance Marketing Lead may be expected to undertake in this role.
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations for the Performance Marketing Lead.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.