📌 Core Information
🔹 Job Title: Associate Manager, Performance Marketing, Wirecutter
🔹 Company: The New York Times
🔹 Location: New York, NY & Remote - USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (eligible to hire in specific states)
🚀 Job Overview
Key aspects of this role include:
- Driving Wirecutter's audience and affiliate revenue growth through paid search and paid social programs
- Managing and optimizing campaigns across Google Ads and Meta Ads Manager
- Collaborating with cross-functional teams to maximize campaign effectiveness
- Analyzing campaign performance data and providing insights to stakeholders
- Managing detailed media budgets and allocations
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop and execute comprehensive paid search and paid social strategies to drive audience and affiliate revenue growth
✅ Oversee the full lifecycle of paid campaigns, from setup and creative development to daily optimization, bid management, and budget allocation
✅ Conduct in-depth analysis of campaign performance data and provide regular, insightful reports to partners
✅ Foster relationships with editorial, product, creative, and legal teams to align on messaging, ensure compliance, and maximize campaign effectiveness
✅ Manage detailed media budgets, allocations, and pacing across multiple campaigns and vendors
✅ Demonstrate support and understanding of The New York Times' mission and commitment to journalistic independence
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of hands-on experience managing and scaling paid search and paid social programs, with a focus on driving return on investment
Required Skills:
- Proven experience with Google Ads and Meta Ads Manager, including advanced campaign setup, optimization techniques, and reporting
- Experience managing creative assets and driving desired user behavior
- Experience presenting complex data and strategies to diverse stakeholders
Preferred Skills:
- Experience in the publishing, digital media, or e-commerce space
- Experience with affiliate marketing/business models
- Experience utilizing AI-powered automation tools or platforms for media buying and optimization
ASSUMPTION: Candidates with experience in relevant industries and familiarity with AI-powered automation tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $95,000 USD per year
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Generous paid time off and parental leave policies
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1851
Company Description:
- The New York Times is a global news organization dedicated to delivering truth and understanding to the world
- The company is committed to independent, reliable, and quality journalism, with a mission to seek the truth and help people understand the world
- The New York Times offers a wide range of products and services, including news, opinion, video, and podcasts, as well as a variety of subscription options
Company Specialties:
- Journalism
- Digital Media
- Print Media
Company Website: nytco.com
ASSUMPTION: The New York Times is a well-established and respected organization in the journalism industry, with a strong commitment to independent and reliable reporting.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Sr. Manager, Marketing
Work Arrangement: Remote work is available, with eligibility to hire in specific states
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to professional development resources and tuition reimbursement
ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (New York City office with remote work options)
Office Location(s): 620 Eighth Avenue, New York, NY 10018, US
Geographic Context:
- New York City is a major hub for journalism, media, and technology
- The city offers a diverse range of cultural, recreational, and professional opportunities
- Remote work options allow for flexibility and a better work-life balance
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The hybrid work environment and remote work options provide a good balance between collaboration and flexibility for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with The New York Times' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with paid search and paid social campaigns, as well as your approach to data analysis and optimization
- Demonstrate your understanding of The New York Times' mission and commitment to journalistic independence
ATS Keywords: Performance Marketing, Paid Search, Paid Social, Campaign Management, Data Analysis, Google Ads, Meta Ads Manager, Affiliate Marketing, E-commerce, AI-powered Automation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with The New York Times.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- AI-powered automation tools (e.g., Smartly.io, Mediaocean, Pixis)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Independence
- Quality
- Rigor
- Collaboration
- Innovation
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Adaptable and open to change
Self-Assessment Questions:
- How do you ensure that your data analysis and decision-making processes align with The New York Times' commitment to journalistic independence?
- How do you approach working with cross-functional teams to maximize campaign effectiveness?
- How do you stay up-to-date with industry trends and new tools and technologies in the performance marketing space?
ASSUMPTION: Candidates who demonstrate a strong commitment to The New York Times' mission and values, as well as a collaborative and adaptable work style, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple campaigns and vendors simultaneously may require strong organizational skills and attention to detail
- Working with a diverse range of stakeholders may present unique communication and collaboration challenges
- Keeping up with industry trends and new tools and technologies may require continuous learning and adaptation
- Balancing remote work and collaboration may require strong self-motivation and time management skills
ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on driving audience and affiliate revenue growth through paid search and paid social programs for a journalism organization
- Similar roles in digital media or e-commerce companies may have a stronger focus on direct sales or conversions
- Career progression in this role may involve taking on more responsibilities within the marketing team or transitioning to a leadership role
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing team and the broader organization.
📝 Sample Projects
- Developing and executing a comprehensive paid search and paid social strategy to drive audience and affiliate revenue growth for a new product launch
- Optimizing campaign performance and maximizing return on ad spend (ROAS) through data analysis and continuous testing
- Collaborating with cross-functional teams to create and implement a new campaign creative brief and asset development process
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the performance marketing team, and how can this role help address them?
- How does this role collaborate with other teams within the marketing department and the broader organization?
- What opportunities are there for professional development and growth within the marketing team and the broader organization?
- How does The New York Times support work-life balance for its employees, particularly those working remotely?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through The New York Times careers site
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interviews by researching The New York Times' mission, values, and recent projects
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
