📌 Core Information
🔹 Job Title: Associate Manager, Retail Marketing
🔹 Company: Organic Valley
🔹 Location: Remote (with on-site collaboration)
🔹 Job Type: Salaried
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4-8 days on-site per month if within 100 miles of Organic Valley offices, 4 times/year if outside 100 miles)
🚀 Job Overview
Key aspects of this role include:
- Supporting strategy development for retail marketing at key MULO partners (Target, Kroger, Walmart)
- Executing and tracking retail marketing programs across online and in-store channels
- Managing retail marketing budgets and reporting performance
- Collaborating with cross-functional teams and agency partners
- Engaging with retail media networks and third-party platforms
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and stakeholder management.
📋 Key Responsibilities
✅ Supporting strategy development for retail marketing at key MULO partners
✅ Executing and tracking retail marketing programs across online and in-store channels
✅ Managing retail marketing budgets and reporting performance
✅ Collaborating with cross-functional teams and agency partners
✅ Engaging with retail media networks and third-party platforms
✅ Improving tools, processes, and workflows for retail marketing execution
ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work, with a focus on driving retail marketing success at key MULO partners.
🎯 Required Qualifications
Education: Undergraduate degree in Business or Marketing (preferred)
Experience: 3-5 years of Retail or Shopper Marketing experience in the CPG food industry within the MULO channel
Required Skills:
- Proven experience in retail marketing strategy, execution, and performance optimization
- Strong analytical mindset with data interpretation skills
- Exceptional communication and interpersonal skills
- Strong project management and organizational skills
- Familiarity with retail media networks and third-party platforms
- Passion for organic food and the ability to be a change agent in the food industry
Preferred Skills:
- Experience in the natural retail channel and familiarity with the organic and/or dairy category
- Knowledge of Nielsen, IRI, and SPINS data
- Experience with Microsoft Office and presentation development
ASSUMPTION: Candidates should have a strong foundation in retail marketing, with a proven track record of driving success in the CPG food industry. Familiarity with the organic and dairy categories is a plus.
💰 Compensation & Benefits
Salary Range: $73,424 - $97,104 per year
Benefits:
- Comprehensive health insurance with HSA contribution
- Supplemental insurances
- Time off (136 hours in the first year, plus 9 paid holidays and one floating holiday)
- 6 weeks paid parental leave
- Vision and dental insurance
- 401k match (100% up to 3%, 50% up to 5%)
- Free services at local Neighborhood Family Clinics
- Tuition reimbursement ($1,500 per year)
- Life insurance and disability/AD&D insurance
- Employee assistance program
- Free on-site fitness centers
- Free biometric screenings and health coaching
- Financial advisors and seminars
- Annual $360 lifestyle spending account
- Flexible scheduling
- On-site all-organic cafeterias
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is inclusive of fringe benefits, and the compensation package may also include discretionary bonuses. The final base salary will be determined based on factors such as geographic location, skills, education, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Organic Valley is a mission-driven cooperative, owned by family farmers, focused on promoting regional farm diversity and economic stability through organic agricultural methods and the sale of certified organic products.
Company Size: Organic Valley is a mid-sized company with around 22 employees, providing a collaborative and mission-driven work environment.
Founded: Organic Valley was founded in 1988, making it an established leader in the organic agriculture industry.
Company Description:
- Organic Valley is a pioneer and leader in organic agriculture, with a strong commitment to sustainability and social responsibility
- The company offers a wide range of organic products, including dairy, produce, and other grocery items
- Organic Valley is dedicated to supporting family farmers and promoting organic farming practices
Company Specialties:
- Organic agriculture and farming
- Sustainable and responsible business practices
- Supporting family farmers and local communities
Company Website: http://organicvalley.com
ASSUMPTION: Organic Valley's commitment to organic agriculture and sustainability is a key aspect of its company culture and values.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.
Reporting Structure: The Associate Manager, Retail Marketing will report directly to the Shopper & eCommerce Marketing Manager and collaborate with various cross-functional teams and agency partners.
Work Arrangement: This role is eligible to be performed remotely, with on-site collaboration required 4-8 days per month if within 100 miles of Organic Valley offices, or 4 times per year if outside 100 miles.
Growth Opportunities:
- Expanding retail marketing strategies to additional MULO partners
- Developing expertise in eCommerce marketing and omnichannel strategies
- Potential advancement to a Senior Manager or Director role within the marketing department
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department, with a focus on expanding retail marketing strategies and expertise.
🌍 Location & Work Environment
Office Type: Organic Valley has offices in La Farge, Wisconsin, with remote work options available.
Office Location(s): La Farge, Wisconsin
Geographic Context:
- La Farge, Wisconsin, is a small city with a population of around 700 people
- The area offers a rural, close-knit community with easy access to outdoor activities and natural beauty
- The nearest major city, La Crosse, is approximately 45 minutes away and offers additional amenities and cultural attractions
Work Schedule: Full-time, with flexible scheduling options available
ASSUMPTION: The remote work arrangement and flexible scheduling options provide a good work-life balance for employees, while the rural location offers a peaceful and scenic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and key stakeholders
- Final interview with the Shopper & eCommerce Marketing Manager
Key Assessment Areas:
- Retail marketing strategy and execution
- Data analysis and interpretation
- Communication and interpersonal skills
- Project management and organizational skills
Application Tips:
- Highlight relevant retail marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for organic food and commitment to sustainability
- Prepare for behavioral and situational interview questions focused on retail marketing scenarios
ATS Keywords: Retail Marketing, Shopper Marketing, MULO, CPG, Organic Food, Data Analysis, Project Management, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's retail marketing experience, strategic thinking, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Retail media networks and third-party platforms (Roundel™, Walmart Connect, Kroger Precision Marketing)
- Data analysis tools (Nielsen, IRI, SPINS)
ASSUMPTION: Familiarity with Microsoft Office Suite and retail media networks is essential for this role, while experience with data analysis tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven and committed to sustainability
- Supportive of family farmers and local communities
- Collaborative and inclusive work environment
Work Style:
- Results-driven and focused on continuous improvement
- Strong communication and collaboration skills
- Adaptable and open to change
Self-Assessment Questions:
- Do you share Organic Valley's commitment to organic agriculture and sustainability?
- Are you comfortable working in a remote and hybrid work environment?
- Do you thrive in a collaborative and inclusive work culture?
ASSUMPTION: Candidates who align with Organic Valley's mission and values, and possess strong communication and collaboration skills, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple retail marketing programs simultaneously
- Balancing strategic planning with tactical execution
- Collaborating effectively with cross-functional teams and agency partners
- Adapting to a remote and hybrid work environment
ASSUMPTION: This role may present challenges in managing multiple priorities and collaborating effectively with various stakeholders in a remote work environment.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses exclusively on the MULO channel and requires a strong understanding of retail media networks
- Organic Valley's commitment to organic agriculture and sustainability sets it apart from other CPG companies
- This role offers opportunities for career growth and development within the marketing department
ASSUMPTION: This role is unique in its focus on the MULO channel and Organic Valley's commitment to sustainability, providing a distinctive opportunity for retail marketing professionals.
📝 Sample Projects
- Developing and executing a targeted retail marketing campaign for a new organic product launch at Target, Kroger, and Walmart
- Analyzing sales data and consumer behavior to inform retail marketing strategies and optimize performance
- Collaborating with agency partners to create engaging and on-brand in-store displays and promotions
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Associate Manager, Retail Marketing role, with a focus on driving retail marketing success at key MULO partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Organic Valley?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Organic Valley support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible scheduling?
- How does Organic Valley measure the success of its retail marketing programs, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These interview questions will help candidates better understand the role's strategic context, priorities, and opportunities for growth and development within Organic Valley.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant retail marketing experience and achievements
- Write a cover letter expressing your passion for organic food and commitment to sustainability
- Prepare for behavioral and situational interview questions focused on retail marketing scenarios
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
